- Presidente Beer Launches U.S. General Market Push
Marketing Daily, Karlene Lukovitz - Thursday, May 20, 2010
The integrated campaign will focus on grassroots online and offline components, wi ...
- Levi Strauss Kicks Off Clothesline Design Contest
Marketing Daily, - Wednesday, May 19, 2010
The effort is the latest in Levi's environmental "Care Tag For O ...
- Branding South Africa: May The Best Team Win
Marketing Daily, Sarah Mahoney - Friday, May 14, 2010
The contest is drawing especially strong interest from the ex-pat community, soci ...
- Starwood Hotels Launches Scavenger Hunt
Marketing Daily, - Thursday, May 13, 2010
The SPG "Passport to Free Weekends" contest began May 12 and wi ...
- Canadian Club Revives 'Hide A Case' Campaign
Marketing Daily, Tanya Gazdik - Wednesday, May 12, 2010
"Cases hidden on top of mountains, planted on exotic islands and buri ...
- Elations Leverages Boomers' Facebook Usage
Marketing Daily, Aaron Baar - Wednesday, May 12, 2010
The company, which markets glucosamine and chondroitin supplements, is set to underta ...
- Toyota Strengthens MySpace Brand Promotion
Marketing Daily, Karl Greenberg - Tuesday, May 11, 2010
Kim Kyaw, senior media strategist for Toyota, says Toyota's branding in t ...
- 7-Eleven Launches Latest Slurpee Music Contest
Marketing Daily, - Monday, May 10, 2010
The contest is part of the Dallas-based retailer's Slurpee Nation effort, whi ...
- Southwest Serving Corona Extra With Lime
Marketing Daily, - Monday, May 10, 2010
Southwest will be testing Corona Extra onboard through September and, at th ...
- Tecate Contest Leverages Passions For Soccer
Marketing Daily, Karl Greenberg - Friday, May 7, 2010
Although the program is based in the U.S., the focus is t ...
- 2KSports Awards $1 Million To MLB Game Player
Marketing Daily, - Wednesday, May 5, 2010
Game maker 2KSports has awarded 24-year-old Wade McGilberry of Semmes, Ala. ...
- Olympus Challenge Taps The Inner Artist
Marketing Daily, Aaron Baar - Wednesday, May 5, 2010
Olympus is looking to get people to express their artistic sides wi ...
- Al Fresco Markets 'Refreshed' Brand Image
Marketing Daily, Karlene Lukovitz - Tuesday, May 4, 2010
Al Fresco, the country's leading all-natural chicken sausage, has updated its lo ...
- Toshiba Marks 25 Years With Social Media Contests
Marketing Daily, - Wednesday, April 28, 2010
The first contest asks fans to submit photos or videos that adhe ...
- Audi Campaign Centers On 'Iron Man 2'
Marketing Daily, Karl Greenberg - Wednesday, April 28, 2010
Besides running a month-long late night TV and national cable campaign a ...
- NBA Goes Low-Tech With National Truck Tour
Marketing Daily, Karl Greenberg - Wednesday, April 28, 2010
The tour, backed by T-Mobile USA, multi-year exclusive auto partner Kia Moto ...
- Magnum Condoms Running Lyric Contest In First Ad Campaign
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 28, 2010
Church & Dwight's Magnum line of large condoms, which has never be ...
- Great Wolf Resorts Teams With L'il Critters
Marketing Daily, Tanya Gazdik - Tuesday, April 27, 2010
Children's nutrition will be at the forefront of the partnership through sever ...
- SunChips Uses Contest Winner As TV Ad
Marketing Daily, - Thursday, April 22, 2010
The SunChips snack brand, from PepsiCo's Frito-Lay division, will broadcast the winni ...
- Kraft Singles, Disney Wind Up 'Best Town' Contest
Marketing Daily, Karlene Lukovitz - Wednesday, April 14, 2010
The contest is the first in a series of initiatives for 20 ...
- Electrolux Looks For Mom 'Idol'
Marketing Daily, - Wednesday, April 7, 2010
Appliance brand Electrolux is sucking up to "American Idol" with a progr ...
- Sony, Six Flags In 'Karate Kid' Promo Effort
Marketing Daily, Karl Greenberg - Tuesday, April 6, 2010
Ads will run on Six Flags media across its theme parks, includi ...
- Cinnabon Promotion Sweetens Tax Day
Marketing Daily, - Monday, April 5, 2010
Each guest is entitled to two of the bite-sized cupcakes, in varieti ...
- 'Pause for Cause' Picks Creative Contest Winners
Marketing Daily, - Monday, April 5, 2010
The "Pause to Support a Cause" program provides a platform for compani ...
- P&G's Pantene Plans Reality TV-Style Ad
Marketing Daily, Karl Greenberg - Friday, April 2, 2010
Pantene's reality TV-style campaign will center on a real person, chosen throu ...
- Sears Launches Yard Guru Campaign
Marketing Daily, Sarah Mahoney - Wednesday, March 31, 2010
"We know that the majority of Americans have been cutting back ...
- Contestants Challenged To Redesign Scion
Marketing Daily, Tanya Gazdik - Wednesday, March 31, 2010
The primary objective of the campaign is to connect with the trendsettin ...
- OgilvyOne Uses Contest To Promote Salesmanship
Around the Net In Brand Marketing, Thom Forbes - Monday, March 29, 2010
...
- Jackson Hewitt Asks Taxpayers About Refund
Marketing Daily, - Friday, March 26, 2010
The contest includes a "Big Check" page on Facebook. Now through Apr ...
- Johnsonville Sausage Launches Baseball Contest
Marketing Daily, - Thursday, March 25, 2010
Johnsonville Sausage is running a "Triple Play Challenge" contest in which consume ...