- PepsiCo10 Finalists Pitch Digital Start-Ups
Marketing Daily, Karlene Lukovitz - Wednesday, July 28, 2010
The start-ups selected will be given the opportunity to execute a pil ...
- 'DriverVille' To Help Launch '11 Mazda 2
Marketing Daily, Karl Greenberg - Wednesday, July 28, 2010
It will support the Facebook game with ads. It's just one pie ...
- Neiman Marcus Tempts Fashionistas With Contest
Marketing Daily, - Tuesday, July 27, 2010
In the first round, consumers pull together looks from its fall offering ...
- Monopoly Celebrates Birthday By Giving Away The Bank
Marketing Daily, - Thursday, July 15, 2010
Hasbro's Monopoly is turning 75 this year, and to celebrate, it's givi ...
- Charitable Effort 'Cornerstone' Of Kohl's BTS
Marketing Daily, Tanya Gazdik - Wednesday, July 7, 2010
It will be supported by national advertising, direct mail, digital marketing a ...
- Shell Offers Car Buffs 'Fuel My Passion' Contest
Marketing Daily, Tanya Gazdik - Wednesday, July 7, 2010
Shell is inviting automotive devotees to share in a contest and sweepstak ...
- 2K Sports Spends Summer On Hockey Tour
Marketing Daily, - Thursday, July 1, 2010
The company has commissioned a custom-designed RV rigged with game gear ...
- Virgin America Looks To Crowd For Ideas Around Contest
Around the Net In Brand Marketing, Nina Lentini - Wednesday, June 30, 2010
Brian Morrissey reports that the campaign, designed to call attention to Virg ...
- Mountain Dew Lets Fans Plan Tour, Events
Marketing Daily, Karlene Lukovitz - Monday, June 28, 2010
"I've been doing event marketing for 20 years," says Motive's Matt Statma ...
- Pepto Bismol Joins Nathan's For July 4 Eating Contest
Around the Net In Brand Marketing, Nina Lentini - Friday, June 25, 2010
Major League Eating's growth in recent years had brought along a n ...
- Vitaminwater Jumps On 'Twilight' Bandwagon
Marketing Daily, - Thursday, June 24, 2010
The winner will be sent to the set of the filming ...
- Golfsmith, Nike Team For Social Media Event
Marketing Daily, Sarah Mahoney - Tuesday, June 22, 2010
"We've really ramped up our social marketing efforts and, like all retailer ...
- Volvo Dangles XC60 In Online Game
Marketing Daily, Karl Greenberg - Tuesday, June 22, 2010
The "Lost in Forks" creative, showing the Volvo XC60 and scenes fr ...
- Scion Enlists Troops for Customizing Campaign
Marketing Daily, - Wednesday, June 16, 2010
Scion will announce three finalists who will get the cars and mon ...
- Office Depot Asks Shoppers To Bare Chair Shame
Marketing Daily, Sarah Mahoney - Tuesday, June 15, 2010
"Throughout the recession, replacing home office furniture wasn't a priority for peop ...
- Sears' Grabby New Billboards Tout Handiness
Marketing Daily, Sarah Mahoney - Monday, June 14, 2010
The company is also asking fans to interpret that slogan with the ...
- Motorola Leverages June For Its Motospeak
Marketing Daily, Aaron Baar - Friday, June 11, 2010
Motorola is using June's designation as Safe Driving Month to launch ...
- Fanta Launches Search For New 'Fantana'
Marketing Daily, - Friday, June 11, 2010
Between now and June 30, brand fans are being asked to subm ...
- Johnsonville Sausage Expands UGC Initiatives
Marketing Daily, Karlene Lukovitz - Friday, June 4, 2010
On the UGC/digital involvement front, Johnsonville is building on its strategy ...
- VW Contest Targets Soccer Fan Passion
Marketing Daily, Karl Greenberg - Thursday, June 3, 2010
The automaker will air a series of vignettes and three 30-second ...
- Whole Foods Kicks Off 30th Birthday With Texas Bash
Marketing Daily, - Wednesday, June 2, 2010
Thirty winners will get an all-expenses-paid "A Heart as Big as Texa ...
- Midas, 'Spin' 'Rock The Highway' With Promo
Marketing Daily, Tanya Gazdik - Wednesday, June 2, 2010
Midas is using in-store bay banners, displays and window clings to info ...
- Family Dollar Introduces Kids Clothing Line
Marketing Daily, - Wednesday, June 2, 2010
With all items priced at $10 and under, the line includes everythi ...
- Hotels.com Offers 'Vacation for Life'
Marketing Daily, - Tuesday, June 1, 2010
The effort, at www.hotels.com/ineedavacation requires users to upload "the funniest, most creati ...
- American Express Contest Solicits Film Pitches
Marketing Daily, Tanya Gazdik - Tuesday, June 1, 2010
American Express is getting the word out about the contest on i ...
- P&G CEO Bob McDonald Chats About Categories, Markets
Around the Net In Brand Marketing, Thom Forbes - Friday, May 28, 2010
Dyan Machan takes a look around Procter & Gamble CEO Bob McDonald ...
- Oscar Mayer Auctions Wienermobile Adventure
Marketing Daily, Karlene Lukovitz - Wednesday, May 26, 2010
Now through June 4, the Kraft Foods brand is giving everyone t ...
- Kia Hamsters Snicker At Cubist Competition
Marketing Daily, Karl Greenberg - Tuesday, May 25, 2010
There's also a line of T-shirts, hats and hoodies with a hamst ...
- WOMMA Accepting Award Entries
Marketing Daily, - Monday, May 24, 2010
WOMMA is beefing up the promotion of the award winners to ensu ...
- Toyota's Scion Takes The Kids For A Ride
Marketing Daily, Karl Greenberg - Monday, May 24, 2010
Jack Hollis, VP of Scion, tells Marketing Daily that the eight-week-long "Unlo ...