Thirty winners will get an all-expenses-paid "A Heart as Big as Texas" trip for two to the birthplace of Whole Foods Market, organized by Texas Tourism and JetBlue Airways, which will offset the travel emissions from the 60 flights awarded in the contest through donations to its carbon-offset partner Carbonfund.org; and Radisson Austin.
Whole Foods' official birthday is Sept. 20, and it will celebrate at all its stores then.--Sarah Mahoney