Whole Foods Kicks Off 30th Birthday With Texas Bash

  • June 2, 2010
To celebrate its 30th anniversary, Whole Foods Market is running an "A Heart as Big as Texas" essay contest, with a grand prize of a Texas culinary weekend.

Thirty winners will get an all-expenses-paid "A Heart as Big as Texas" trip for two to the birthplace of Whole Foods Market, organized by Texas Tourism and JetBlue Airways, which will offset the travel emissions from the 60 flights awarded in the contest through donations to its carbon-offset partner Carbonfund.org; and Radisson Austin.

Whole Foods' official birthday is Sept. 20, and it will celebrate at all its stores then.--Sarah Mahoney

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