- U by Kotex To Let Consumers Design Next Line
Marketing Daily, Karl Greenberg - Wednesday, April 6, 2011
Melissa Sexton, integrated marketing director, adult feminine care brands at K-C, tel ...
- Break Media and Scripped.com Look for the Next Kubrick...or Maybe Just Another Apatow Will Do
VidBlog, Steve Smith - Thursday, April 7, 2011
With so much video pouring onto the Web from so many differe ...
- Wrangler Asks Customers To Design Jeans
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, April 6, 2011
Wrangler is launching a jean design competition with the winner's project becomi ...
- Kimberly-Clark Launches 'Ban The Bland' Campaign
Marketing Daily, - Tuesday, April 5, 2011
Kimberly-Clark launched a new campaign and website, BanTheBland.com for its Kotex bra ...
- Philly Launches 2nd 'Real Women' Season
Marketing Daily, - Monday, April 4, 2011
Kraft's Philadelphia Cream Cheese will continue its partnership with Paula Deen Enterprise ...
- Qatar Airways Aims For Global Awareness
Marketing Daily, Tanya Gazdik - Wednesday, March 30, 2011
The campaign, which breaks April 1, includes online, print and radio a ...
- Tourism Group Promotes Korean Food, Culture
Marketing Daily, Tanya Gazdik - Saturday, March 26, 2011
At the center of the global online campaign is a Web sit ...
- State Farm Promo Invites People To Call 'Shotgun'!
Marketing Daily, Tanya Gazdik - Monday, March 21, 2011
The promotion is unique in that instead of just getting consumers ...
- Ripley's Hosts Online Freak Talent Show
The Social Graf, Erik Sass - Friday, March 18, 2011
After a thoroughly depressing week, I thought Friday might be the rig ...
- Southwest Enlists Dude Perfect For Sweeps
Marketing Daily, Tanya Gazdik - Thursday, March 17, 2011
The airline has teamed up with the internet basketball trick-shot artists, Du ...
- Trojan's Magnum, Ludacris Team For Second Year
Marketing Daily, Tanya Gazdik - Tuesday, March 8, 2011
The second annual Magnum Live Large Project, which will feature rap competitio ...
- Avon, Witherspoon Expand Antiviolence Campaign
Marketing Daily, Sarah Mahoney - Monday, March 7, 2011
As in past years, the campaign will be spearheaded by actress Ree ...
- Jeweler Launches Ugliest Engagement Ring Contest
Marketing Daily, - Monday, March 7, 2011
Turns out that lots of women say "yes" even while they're thinkin ...
- Jackson Hewitt Bows Social Media Contests (Yes, 2)
Marketing Daily, Tanya Gazdik - Friday, March 4, 2011
Jackson Hewitt Tax Service is launching both a sweepstakes and a conte ...
- Jamba Juice Launches 'Ambassadors Of Wow' Effort
Marketing Daily, - Thursday, March 3, 2011
Jamba Juice Company, an active lifestyle brand, announced the launch of t ...
- Subway Debuts Student-Created Web Series
Marketing Daily, - Wednesday, March 2, 2011
Subway is this week launching two Web series created by the winne ...
- Unilever Dangles 'Dancing' In Contest For Dove
Marketing Daily, Aaron Baar - Saturday, February 26, 2011
The Dove Close-Up Challenge encourages women to submit a 60-second video explaini ...
- Lexus, Nissan Show Some Skin For 'SI' Swimsuit Ish
Marketing Daily, Karl Greenberg - Tuesday, February 15, 2011
Lexus and Nissan are both featuring beautiful models in some new marketi ...
- Dance-Off Wins Fans For Upstart Chip Brand
Marketing Daily, Karlene Lukovitz - Saturday, February 12, 2011
Food Should Taste Good, Inc., a five-year-old all-natural tortilla chip maker bas ...
- JetBlue Offers Four Slots For Boston Marathon
Marketing Daily, - Monday, February 7, 2011
JetBlue Airways, the official airline of the 115th Boston Marathon, is givi ...
- Herradura Looks To Leverage Its Premium Tequila
Marketing Daily, Karl Greenberg - Monday, February 7, 2011
Ruben Aceves Vidrio says that while the brand has been around ...
- Piaggio Bows Helmet Promo, Facebook Contest
Marketing Daily, - Tuesday, February 1, 2011
The "Vespa Helmets are for Everything" promotion runs from Jan. 27 ...
- Ram Puts Country Music Band Battle On Facebook
Marketing Daily, - Tuesday, February 1, 2011
Ram Truck, Chrysler's pickup truck division, is putting "Ram Battle of t ...
- Celebrity Cruises Vows To 'X The Rules'
Marketing Daily, Tanya Gazdik - Wednesday, January 26, 2011
While all cruise lines claim to offer beautiful accommodations, great dining experience ...
- DonQ Rum Goes All Social With New Campaign
Marketing Daily, Karl Greenberg - Tuesday, January 25, 2011
DonQ Rum is launching a digital contest dangling a trip to Puer ...
- Purina To Owners: Go On, Double Dog Dare Us
Marketing Daily, Aaron Baar - Wednesday, January 26, 2011
To help promote its reformulated dog food and the contest, Purina h ...
- Cabot Soup Swap Mixes Events, Social Media
Marketing Daily, Karlene Lukovitz - Monday, January 17, 2011
Cabot Creamery can't spend millions on media campaigns for its award-winning cheese ...
- Honda To Intro 'Dream The Impossible' Film
Marketing Daily, Karl Greenberg - Monday, January 17, 2011
Honda's luxury sibling, Acura, is also launching a campaign this week, i ...
- Choice Hotels, Steve Harvey Launch Music Contest
Marketing Daily, - Monday, January 17, 2011
Three finalists will be chosen by the Choice Hotels Music Judging Pan ...
- AirTran Hosts Contest for Atlanta Falcons VIP Experience
Marketing Daily, - Monday, January 17, 2011
Two grand prize winners and their guest will receive a VIP to ...