• February 1, 2011

Piaggio Group Americas, the U.S. importer of Vespa motor scooter is launching a consumer helmet promotion and Facebook photo contest. Riders who purchase a new Piaggio or Vespa motor scooter will receive a free Vespa Soft Touch or Piaggio Copter helmet. 

The "Vespa Helmets are for Everything" promotion runs from Jan. 27 to April 30 at retail and on VespaUSA's Facebook fan page (www.facebook.com/VespaUSA). Riders are encouraged to upload creative ideas for helmet use when not on the road.

Vespa USA will post one downloadable "Vespa Helmets are for Everything" trading card every Tuesday on the Vespa USA Facebook fan page