- Metrics Merry-Go-Round: Automated Emails Dominated In 2021, But Some Numbers Fell
Email Insider, Ray Schultz - Tuesday, January 25, 2022
Open rates were artificially boosted by Apple's MPP, but more so f ...
- Justuno Launches Online Template Library
Email Marketing Daily, Ray Schultz - Monday, January 10, 2022
Users can send emails and text messages to leads captured onsite, t ...
- The Expansion Of SEO Into All Business Areas
Search & Performance Marketing Daily, Jim Yu - Wednesday, December 22, 2021
SEO has long been recognized as one of the most impactful, highe ...
- Google To Start Transitioning Some Ad Campaign Types To Performance Max
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 2, 2021
Google on Tuesday announced the general availability of "Performance Max," giving advertise ...
- YouTube Brings Performance To CTV Ads
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 4, 2021
Performance advertisers can now, for the first time, take advantage of YouTu ...
- Q&A Interaction Drives 157% Lift In Conversions
Performance Marketing Insider, Laurie Sullivan - Monday, October 4, 2021
The PowerReviews study reveals that when product Q&As are missing, one ...
- Shopify Launches Hub To Help Brands Sell Across Borders
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 14, 2021
More than 27% of all traffic to Shopify stores in 2021 ...
- Metrics Mania: Email Conversions And Opens Soared In First-Half 2021
Email Insider, Ray Schultz - Thursday, September 2, 2021
Welcome messages did best. But this may be the last time y ...
- Amazon Advertising Spurs Growth Of Dedicated Agencies
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 27, 2021
Selling successfully on Amazon can become complicated, so after years of selli ...
- Back-To-School Emails Are Pulling Higher Conversion Rates Than Last Year, Study Shows
Email Marketing Daily, Ray Schultz - Tuesday, August 24, 2021
Women remain the main purchasers within households, producing a 160% higher conversi ...
- Google Will Allow Advertisers To Adjust Conversion Values In Smart Bidding
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 19, 2021
Some conversions are more valuable than others. Expressing these values can he ...
- Crumbling Cookies Lead To Performance Challenges, But Better Customer Experiences
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 15, 2021
How can marketers meet performance challenges as cookies crumble? "Everyone who com ...
- Google Updates Customer Match, Performance Max, Adds Automation Products
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 27, 2021
Here are the announcements Google made at its virtual Marketing Livestream eve ...
- ANA Releases 'KPIs That Matter,' Finds The Most Important Ones Aren't Always The Most Used
MediaDailyNews, Joe Mandese - Tuesday, May 18, 2021
The most important KPIs, or key performance indicators, used by advertisers ...
- AppMail Offers Tool To Speed Up Email Response
Around the Net in Email, Ray Schultz - Wednesday, May 12, 2021
AppMail is offering a tool that allows customers to interact within t ...
- How Apple iOS 14.5 Update Changed Facebook Ad Spend
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 12, 2021
Facebook anticipated that Apple's changes would impact how the company receives a ...
- Mother's Day Push: Brands Up Their Email Sends, Web Traffic Rises
Email Insider, Ray Schultz - Friday, May 7, 2021
SparkPost and Contentsquare record massive volume increases in the luxury, beauty a ...
- Google To Roll Out YouTube Video Ad Experiments
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 6, 2021
Google on Tuesday announced the launch of video experiments globally in Goog ...
- Microsoft Advertising To 'Augment' Global Product Release Cycles
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 25, 2021
Microsoft, which historically first released products in the U.S., told search markete ...
- Marriage Of Convenience: How Email And Direct Mail Work Together
Email Insider, Ray Schultz - Friday, March 19, 2021
Direct mail increases conversions in digital channels and is a more intima ...
- Boomtown Metrics: Email, Text And Push All Saw Gains In 2020
Email Insider, Ray Schultz - Friday, February 5, 2021
Welcome messages pulled the highest numbers among automated emails, Omnisend reports. ...
- Email Conversions Rose During Holidays: Study
Around the Net in Email, Ray Schultz - Monday, January 4, 2021
Retailers increased their average digital spend by 22% during the holiday seaso ...
- Ecommerce Email Subject Line Examples
Around the Net in Email, Ray Schultz - Thursday, December 10, 2020
Email subject lines are as important as the products being offered. He ...
- YouTube Video Ads To Make Engaged-View Conversion Metrics Standard
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 11, 2020
YouTube is looking to engaged-view conversions as a better metric for a ...
- How In-Store Visits Impact Online, Offline Purchase Cycle -- Even Now
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 10, 2020
Location ad company GroundTruth just released research on ecommerce conversion rates a ...
- Virtual Takeover: B2B Brands Move Their Events Online
Email Insider, Ray Schultz - Monday, August 17, 2020
Most firms have dramatically increased their use of virtual events during t ...
- Hello Marketers -- Voice Still Frustrates Users
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 30, 2020
Voice search has a long way to go before it will repla ...
- AmazonBasics Ranking Among Top-Performing Brands Like Nike, Adidas, iFit
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 16, 2020
Six product categories have seen exceptional growth on Amazon during COVID-19, accordi ...
- Stocking The Larder: The Basics Are Still Dominating Ecommerce, Study Shows
Email Insider, Ray Schultz - Monday, May 11, 2020
The supermarket sector saw the highest growth in conversions in April, follow ...
- The COVID-19 Impact On Message Volume And Ads In Newsletters
Around the Net in Email, Ray Schultz - Friday, May 1, 2020
Advertisers in the tech and computer fields are seeing higher conversion rat ...