- The COVID-19 Impact On Message Volume And Ads In Newsletters
Around the Net in Email, Ray Schultz - Friday, May 1, 2020
Advertisers in the tech and computer fields are seeing higher conversion rat ...
- Microsoft Advertising Introduces New Conversion Options
Performance Marketing Insider, Laurie Sullivan - Thursday, April 9, 2020
Microsoft Advertising on Thursday introduced new conversion option settings related to reporti ...
- Agility Is The New Secret Sauce: How To Boost SEO During The COVID-19 Crisis
Search & Performance Marketing Daily, Jason White - Tuesday, April 7, 2020
As we all adapt to new ways of working and communicating, he ...
- New OTT, CTV Optimization Platform Offers Near Real-Time Conversion Indicators
Digital News Daily, Karlene Lukovitz - Wednesday, March 11, 2020
A new platform from the Meredith Corp. division allows advertisers to identi ...
- From Click To Conversion: Who's Best At Driving Closings Per Email
Email Insider, Ray Schultz - Thursday, February 6, 2020
Ecommerce firms differ in their success in driving conversions. Arts and Craf ...
- Google Ads Introduces Bid Strategy Reporting With Signals
Performance Marketing Insider, Laurie Sullivan - Friday, November 22, 2019
Google's Smart Bidding is intended to give advertisers transparency into the facto ...
- Google Disputes Advertisers' Claim That It Automatically Opts Campaigns Into Enhanced CPC
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 6, 2019
Advertisers using the new Conversion Action in Google Ads say they mu ...
- PreciseTarget, Equifax Partnership To Focus On Custom Targeting
Digital News Daily, Laurie Sullivan - Friday, October 18, 2019
The partnership, beginning in early November, will offer new products that enab ...
- Google Ads Conversions-By-Time Reporting Makes Much More Sense
Performance Marketing Insider, Laurie Sullivan - Monday, October 21, 2019
Google Ads recently introduced a reporting feature that allows marketers to s ...
- GroupM, IAS Study Finds Higher Conversions For 'Viewable' Ads
Research Intelligencer, Joe Mandese - Thursday, October 3, 2019
"Viewable" ads generate appreciably higher "conversions" than non-viewable ones. That's the not-so-startli ...
- Well-Fed Leads: Don't Forget The Nurturing Stage
Email Insider, Ray Schultz - Tuesday, October 1, 2019
Personalized email produces the best results when the content is state-appropriate, Pet ...
- Personalization A Key Factor In Engagement, Conversions For Travel, Hospitality Campaigns
Digital News Daily, Laurie Sullivan - Thursday, September 5, 2019
Personalized dynamic creative ads are especially effective in the travel and hospitali ...
- Jack Link's Beefs Up Media Buys; Awareness Jumps
The MediaPost Cases, Nina Lentini - Wednesday, August 28, 2019
CMO Tom Dixon noted at MediaPost's Brand Insider Summit: "We had l ...
- Black Ink On Black Friday: Retailers Expect Sales Boosts This Year
Email Insider, Ray Schultz - Tuesday, August 13, 2019
Email will be the dominant channel throughout the peak, Yieldify reports ...
- L'Oreal Conversion Rates Triple With AR
Around the Net In MAD London, Sean Hargrave - Wednesday, July 3, 2019
L'Oreal has revealed that conversion rates triple when it uses augmented reali ...
- Trigger Reactions: What Types Of Email Pull Best
Email Insider, Ray Schultz - Thursday, June 27, 2019
Cart abandonment emails do best in several metrics, but not all, ...
- Pinterest Introduces 2 Conversion Tools
Performance Marketing Insider, Laurie Sullivan - Friday, April 12, 2019
The two tools Pinterest launched Thursday offer conversion optimization for Promoted P ...
- Behind The Boom: What's Driving The Claimed Email Comeback
Email Insider, Ray Schultz - Friday, February 22, 2019
Stirista CEO Ajay Gupta offers insights into the current state of ema ...
- Email Is Most-Used Lead-Gen Channel, But Not Seen As The Best, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, February 21, 2019
Paid search outperforms email in overall lead-generation performance, according to the Lea ...
- Reddit App Install Ads Added To Advertising Lineup
Digital News Daily, Laurie Sullivan - Thursday, February 14, 2019
Reddit has introduced additional options for performance advertisers to help them optimi ...
- Will Audience Targeting Kill The Keyword In 2019?
Search & Performance Marketing Daily, Alwi Suleiman - Thursday, December 13, 2018
The days when keywords could either make or break a successful onli ...
- Desktops Still Pull Highest Email Revenue, Study Finds
Email Marketing Daily, Ray Schultz - Friday, July 27, 2018
Mobile phones outperform desktops in email opens. But desktops win on conversion ...
- B2B Marketers Measure Leads, Business Leaders Track Conversions: Study
Email Marketing Daily, Ray Schultz - Friday, July 13, 2018
There's a disconnect between B2B marketers who look at clicks and lea ...
- L'OCCITANE Uses Qubit Aura To Drive Conversions
Email Marketing Daily, Ray Schultz - Wednesday, June 27, 2018
Beauty company L'OCCITANE pulls higher revenue per customer with improved personalization. ...
- Funnel Tips For Turning Email Subscribers Into Buyers
Around the Net in Email, Ray Schultz - Wednesday, April 25, 2018
Emails should move recipients along the conversion funnel. Here are seven funn ...
- Affiliate Campaigns Rise In Popularity With Increase In Conversions
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 12, 2018
The average conversion rate for retail affiliate programs rose to 9.07% ...
- Bing Ads Introduces Fix To Help Marketers Track Conversions On Safari
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 31, 2018
Helping marketers to track conversions, Bing on Wednesday introduced a way ...
- Holiday Emails Ring: Opens And Read Rates Soared During Cyber Week
Email Insider, Ray Schultz - Friday, December 8, 2017
It will be a happy holiday, judging by the Cyber Week re ...
- Paid, Organic Search Least Prone To Fluctuations In Conversion Time
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 28, 2017
Paid search has been taking the share of visits from organic traff ...
- How To Create A Product Page That Converts
Search & Performance Marketing Daily, Asim Mughal - Friday, September 22, 2017
Creating conversion-friendly product pages is the most important step in building ...