- 4 Ways To Enhance Video Advertising
Online Video Daily, Tom Alexander - Monday, May 8, 2017
Pouring resources into video and then relying on only one marketing chann ...
- Seeing What Flies: How To Test Email Creative And Lists
The Email Edge, Ray Schultz - Friday, April 28, 2017
A shocking number of emailers don't test. They're missing a chance ...
- Marketers Losing Millions From Slow-Loading Web Site Pages
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 20, 2017
Most marketers know that the more slowly a Web site page loa ...
- iSpot.tv Adds Attribution Service To TV Ad Metrics
Television News Daily, Wayne Friedman - Wednesday, April 19, 2017
Attribution data will address 10 million smart IPTV-enabled TVs -- Vizio-manufactured ...
- Google Reminds Advertisers To Say Good-Bye To Converted Clicks
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 27, 2017
The letter warns advertisers and their agency partners that they only ha ...
- RTB House Uses 'Deep Learning' Tech To Model Conversion Probabilities
Real-Time Daily, Philip Rosenstein - Tuesday, October 11, 2016
Ad-tech company RTB House has announced a new model relying on "de ...
- DialogTech, LiveRamp Partner To Enhance Call Attribution From Display Advertising
Real-Time Daily, Philip Rosenstein - Monday, October 3, 2016
DialogTech, the end-to-end call attribution and conversion platform, on Monday introduced DialogTe ...
- LinkedIn Launches Conversion Tracking
Around the Net In MAD London, Sean Hargrave - Friday, September 9, 2016
A little under a month after the announcement of its sale ...
- LinkedIn Will Offer Conversion Tracking To Help Advertisers Track Campaign Results
Real-Time Daily, Tobi Elkin - Thursday, September 8, 2016
LinkedIn announced it will offer conversion tracking, a new feature that ai ...
- Wanna Push Up Conversions? Try Being A Weekend Wonder
EuroMail, Sean Hargrave - Wednesday, August 31, 2016
It turns out that conversions are highest at the weekends when we' ...
- EA's Data Will Make You "Salivate"
Show Daily: Videos, Ross Fadner - Wednesday, August 24, 2016
"The data we have will make you salivate," Stephanie Sczech, Director, Glob ...
- Attribution the Key to a Full Funnel Programmatic Strategy
Show Daily: Videos, Ross Fadner - Thursday, August 25, 2016
It's hard to communicate the value proposition of a brand in ...
- Why Long-Tail Keywords Are Your Biggest Missed Opportunity - Part IV
Search & Performance Marketing Daily, Oren Netzer - Thursday, August 11, 2016
The fourth and final part of this series examines how bidding direct ...
- A Marketer's Guide To Secondary Conversion Actions
Mobile Marketing Daily, Tom Desaulniers - Thursday, August 4, 2016
In today's complex marketplace, attracting consumers is getting harder across the vario ...
- How To Get 33% More Organic Traffic From Bing, Yahoo
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 6, 2016
Google owns nearly two-thirds of desktop search market share in the U.S ...
- Yahoo On The Key Ingredients Of Successful Native Advertising
Native Insider, Tobi Elkin - Wednesday, June 29, 2016
Yahoo's Hobson Powell says successful native advertising needs to offer compelling conten ...
- Average Smartphone Order Size: $89; Mobile Conversion Rates Half Of Desktop's
Mobile Insider, Chuck Martin - Thursday, March 24, 2016
Mobile commerce has grown so much globally over the years that there ...
- Triggered Email Click Rates Soar To Nearly 229%
Email Marketing Daily, Jess Nelson - Monday, December 21, 2015
Marketers must go beyond traditional metrics and analyze email subscribers to ga ...
- YP's Jason Uechi: We're Building Location-Based Profiles
RTBlog, Tobi Elkin - Tuesday, December 22, 2015
Jason Uechi, director of engineering and data science, YP Mobile Labs, spo ...
- Multichannel Campaigns Must Interconnect Or Fail
SearchBlog, Laurie Sullivan - Monday, December 21, 2015
Conversion is an archaic key performance indicator. Retailers need to take ...
- Customer Journey Analysis Valued Most For Optimization
Research Brief, Jack Loechner - Wednesday, November 25, 2015
Customer journey analysis is on track to become one of the mo ...
- What Is Your Quit Rate?
Mobile Insider, Melinda Krueger - Tuesday, March 24, 2015
If you have an SMS or Push program, you may be neglecti ...
- Challenges To Email List Growth
Research Brief, Jack Loechner - Tuesday, February 24, 2015
According to a new study, the Email List Growth Survey from Ascen ...
- Facebook's New Sales Model Offers Conversion Lift
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, January 27, 2015
Calling for an end to click-based ad measurements, Facebook is rolling o ...
- What Are Your (Customer) Priorities?
Online Spin, Cory Treffiletti - Wednesday, November 5, 2014
Remember back in high school, when you got in trouble and th ...
- Google Changes Features In Click-To-Call Mobile Reporting
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 22, 2014
Google will change the way it reports click-to-call data in AdWords A ...
- Playing The Attribution Game: VivaKi Analytics Exec Weighs In
RTBlog, Tyler Loechner - Thursday, August 14, 2014
Publicis Groupe's VivaKi recently released a whitepaper on programmatic media attribution, argui ...
- Facebook Launches Cross-Device Reporting
Social Media & Marketing Daily, Mark Walsh - Wednesday, August 13, 2014
Facebook has rolled out cross-device reporting for ads, allowing marketers to s ...
- MarketLive Shows Smartphones Drive Traffic, Tablets Close The Deal
SearchBlog, Laurie Sullivan - Tuesday, July 29, 2014
Online sales among MarketLive clients rose 19.4% in the second quarter ...
- How To Increase Paid-Search Conversions Without Raising Bids
Around the Net in Search Marketing, Laurie Sullivan - Monday, July 7, 2014
Data targeting, ad extensions, great content and diversifying traffic sources are so ...