- Pinterest Introduces 2 Conversion Tools
Performance Marketing Insider, Laurie Sullivan - Friday, April 12, 2019
The two tools Pinterest launched Thursday offer conversion optimization for Promoted P ...
- Behind The Boom: What's Driving The Claimed Email Comeback
Email Insider, Ray Schultz - Friday, February 22, 2019
Stirista CEO Ajay Gupta offers insights into the current state of ema ...
- Email Is Most-Used Lead-Gen Channel, But Not Seen As The Best, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, February 21, 2019
Paid search outperforms email in overall lead-generation performance, according to the Lea ...
- Reddit App Install Ads Added To Advertising Lineup
Digital News Daily, Laurie Sullivan - Thursday, February 14, 2019
Reddit has introduced additional options for performance advertisers to help them optimi ...
- Will Audience Targeting Kill The Keyword In 2019?
Search & Performance Marketing Daily, Alwi Suleiman - Thursday, December 13, 2018
The days when keywords could either make or break a successful onli ...
- Desktops Still Pull Highest Email Revenue, Study Finds
Email Marketing Daily, Ray Schultz - Friday, July 27, 2018
Mobile phones outperform desktops in email opens. But desktops win on conversion ...
- B2B Marketers Measure Leads, Business Leaders Track Conversions: Study
Email Marketing Daily, Ray Schultz - Friday, July 13, 2018
There's a disconnect between B2B marketers who look at clicks and lea ...
- L'OCCITANE Uses Qubit Aura To Drive Conversions
Email Marketing Daily, Ray Schultz - Wednesday, June 27, 2018
Beauty company L'OCCITANE pulls higher revenue per customer with improved personalization. ...
- Funnel Tips For Turning Email Subscribers Into Buyers
Around the Net in Email, Ray Schultz - Wednesday, April 25, 2018
Emails should move recipients along the conversion funnel. Here are seven funn ...
- Affiliate Campaigns Rise In Popularity With Increase In Conversions
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 12, 2018
The average conversion rate for retail affiliate programs rose to 9.07% ...
- Bing Ads Introduces Fix To Help Marketers Track Conversions On Safari
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 31, 2018
Helping marketers to track conversions, Bing on Wednesday introduced a way ...
- Holiday Emails Ring: Opens And Read Rates Soared During Cyber Week
Email Insider, Ray Schultz - Friday, December 8, 2017
It will be a happy holiday, judging by the Cyber Week re ...
- Paid, Organic Search Least Prone To Fluctuations In Conversion Time
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 28, 2017
Paid search has been taking the share of visits from organic traff ...
- How To Create A Product Page That Converts
Search & Performance Marketing Daily, Asim Mughal - Friday, September 22, 2017
Creating conversion-friendly product pages is the most important step in building ...
- 4 Ways To Enhance Video Advertising
Online Video Daily, Tom Alexander - Monday, May 8, 2017
Pouring resources into video and then relying on only one marketing chann ...
- Seeing What Flies: How To Test Email Creative And Lists
The Email Edge, Ray Schultz - Friday, April 28, 2017
A shocking number of emailers don't test. They're missing a chance ...
- Marketers Losing Millions From Slow-Loading Web Site Pages
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 20, 2017
Most marketers know that the more slowly a Web site page loa ...
- iSpot.tv Adds Attribution Service To TV Ad Metrics
Television News Daily, Wayne Friedman - Wednesday, April 19, 2017
Attribution data will address 10 million smart IPTV-enabled TVs -- Vizio-manufactured ...
- Google Reminds Advertisers To Say Good-Bye To Converted Clicks
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 27, 2017
The letter warns advertisers and their agency partners that they only ha ...
- RTB House Uses 'Deep Learning' Tech To Model Conversion Probabilities
Real-Time Daily, Philip Rosenstein - Tuesday, October 11, 2016
Ad-tech company RTB House has announced a new model relying on "de ...
- DialogTech, LiveRamp Partner To Enhance Call Attribution From Display Advertising
Real-Time Daily, Philip Rosenstein - Monday, October 3, 2016
DialogTech, the end-to-end call attribution and conversion platform, on Monday introduced DialogTe ...
- LinkedIn Launches Conversion Tracking
Around the Net In MAD London, Sean Hargrave - Friday, September 9, 2016
A little under a month after the announcement of its sale ...
- LinkedIn Will Offer Conversion Tracking To Help Advertisers Track Campaign Results
Real-Time Daily, Tobi Elkin - Thursday, September 8, 2016
LinkedIn announced it will offer conversion tracking, a new feature that ai ...
- Wanna Push Up Conversions? Try Being A Weekend Wonder
EuroMail, Sean Hargrave - Wednesday, August 31, 2016
It turns out that conversions are highest at the weekends when we' ...
- EA's Data Will Make You "Salivate"
Show Daily: Videos, Ross Fadner - Wednesday, August 24, 2016
"The data we have will make you salivate," Stephanie Sczech, Director, Glob ...
- Attribution the Key to a Full Funnel Programmatic Strategy
Show Daily: Videos, Ross Fadner - Thursday, August 25, 2016
It's hard to communicate the value proposition of a brand in ...
- Why Long-Tail Keywords Are Your Biggest Missed Opportunity - Part IV
Search & Performance Marketing Daily, Oren Netzer - Thursday, August 11, 2016
The fourth and final part of this series examines how bidding direct ...
- A Marketer's Guide To Secondary Conversion Actions
Mobile Marketing Daily, Tom Desaulniers - Thursday, August 4, 2016
In today's complex marketplace, attracting consumers is getting harder across the vario ...
- How To Get 33% More Organic Traffic From Bing, Yahoo
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 6, 2016
Google owns nearly two-thirds of desktop search market share in the U.S ...
- Yahoo On The Key Ingredients Of Successful Native Advertising
Native Insider, Tobi Elkin - Wednesday, June 29, 2016
Yahoo's Hobson Powell says successful native advertising needs to offer compelling conten ...