- Forensiq Builds Lead, Conversion Fraud Technology, Expands Overseas
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 3, 2014
Forensiq has built lead and conversion fraud technology that has helped ...
- 1-800-Flowers And Shutterfly Find Revenue In AdWords Mobile Cross-Channel Conversions
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 13, 2014
Voice search, Sitelinks and click-to-call features from Google and Bing make ...
- Will Native Ads Turn Google.com Into An Ecommerce Site?
SearchBlog, Laurie Sullivan - Tuesday, December 10, 2013
It will become natural for consumers to click on native ads ...
- Rethinking Conversion Search Strategies
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, November 19, 2013
Josh Bledsoe details three objectives designed to improve digital strategy and busine ...
- iPad Driving Email-Based M-Commerce
Online Media Daily, Mark Walsh - Tuesday, November 12, 2013
A new study released Tuesday offers more evidence that tablets -- especial ...
- Tablet, Laptop Search Conversions Beginning To Look Similar
Online Media Daily, Laurie Sullivan - Tuesday, November 5, 2013
Tablets are beginning to feel more like laptops, confirming an assumption ma ...
- Trulia's Secret To Building A Secure Home Through A/B, Multivariate Testing
SearchBlog, Laurie Sullivan - Tuesday, November 5, 2013
A/B and Multivariate testing can tell marketers not only what's working ...
- Millward Brown Competitive Intelligence Ups Conversion Rates
Online Media Daily, Laurie Sullivan - Thursday, October 3, 2013
Some call it spying; others call it competitive intelligence. With more th ...
- Marketing Lexicon: Full-Funnel Marketing
Marketing Daily, David Karel - Thursday, September 12, 2013
As the B2B buying process becomes increasingly complex, with prospects doing mo ...
- Google Releases Data-Driven Attribution Model
Online Media Daily, Laurie Sullivan - Tuesday, August 20, 2013
Google made a major shift toward attribution marketing Tuesday with the relea ...
- Mobile Conversions Rise, Most At Home
Online Media Daily, Mark Walsh - Wednesday, August 14, 2013
The mobile shift is leading people to spend more time on device ...
- CXM For B2B Marketers: Challenges And Opportunities
Marketing Daily, Navin Nagiah - Tuesday, July 16, 2013
We have moved from traditional CRM to customer experience management. Today's C ...
- I Miss The Old Purchase Funnel
Marketing Daily, Jon Bond - Friday, June 21, 2013
Influence produced by trust points is the 3-point shot of marketing. Toda ...
- Marketing Funnel Lexicon: Bottom-Funnel Programs
Marketing Daily, David Karel - Monday, June 3, 2013
With the awareness-building and nurturing work you have done higher up ...
- What Yahoo's $1.1B Tumblr Bet Says About The Future Of Search Marketing
Marketing Daily, Larry Kim - Tuesday, May 28, 2013
Yahoo's acquisition of Tumblr is a brilliant move that will make Yah ...
- The Rise Of The Visual Web
Marketing Daily, Sharad Verma - Wednesday, May 22, 2013
With the right Pinterest analytics platform, companies can create an online presen ...
- Marketing Funnel Lexicon: Mid-Funnel Programs
Marketing Daily, David Karel - Monday, May 6, 2013
Mid-funnel programs are truly the glue that help you begin to t ...
- Forget e-, m-, s-, f-, and t-: Introducing i- [infinite] Commerce
Real-Time Daily, Joe Lozito - Friday, May 3, 2013
Instead of creating destination sites, we now create an experience platform th ...
- Time Is Critical Data Metric For Search Marketers
Online Media Daily, Laurie Sullivan - Tuesday, April 30, 2013
Tying together data from time, place, campaigns, strings, visits and customers a ...
- Tap Me, Touch Me, Swipe Me: Tablets Flex Some Branding Muscle
Mobile Insider, Steve Smith - Tuesday, April 30, 2013
Tablets have already captured many media buyers' hearts, but new ad effectivene ...
- Friend-To-Friend Marketing To The Rescue
Mobile Marketing Daily, Hjalmar Winbladh - Monday, April 29, 2013
Steve Jobs said it three years ago, and it's still true: mobi ...
- Trade Shows Good, But Measurement Bad
Marketing Daily, Karl Greenberg - Tuesday, April 23, 2013
Not that you don't get leads from shows, but what do y ...
- Relevant Search Ads Driving Down Costs Per Click
SearchBlog, Laurie Sullivan - Wednesday, April 24, 2013
Advertisers pay less per click these days, although many continue to inve ...
- All Good Recipes Include Cookies
Marketing Daily, Pascal Bensoussan - Friday, April 12, 2013
To use data effectively, marketers require a methodology to measure, identify, a ...
- Marketing Funnel Lexicon: Top-Funnel Programs
Marketing Daily, David Karel - Thursday, April 4, 2013
Top-funnel campaigns convey what your company does, why your products are uniqu ...
- Facebook Highlights Ad Performance In Ads Manager Tool
Online Media Daily, Mark Walsh - Tuesday, April 2, 2013
Facebook on Tuesday said it has updated its Ads Manager tool ...
- Gone In 60 Minutes: Most Mobile Searches Convert In First Hour
Mobile Marketing Daily, Steve Smith - Wednesday, March 13, 2013
The majority of mobile searches occur within reach of a larger deskt ...
- Failure To Master Online Data Costs Marketers Profits
Online Media Daily, Laurie Sullivan - Monday, January 21, 2013
Some 57% of marketers agree that data drives higher conversion rates, a ...
- Quick Phone Response Plus Emails Improves Lead Conversion
Research Brief, Jack Loechner - Tuesday, December 11, 2012
According to a new report from Leads360, an analysis of 3.5 milli ...
- A View of Clicks And Conversions
Research Brief, Jack Loechner - Wednesday, November 14, 2012
According to an extensive study of the economics of the Google AdWor ...