- Average Smartphone Order Size: $89; Mobile Conversion Rates Half Of Desktop's
Mobile Insider, Chuck Martin - Thursday, March 24, 2016
Mobile commerce has grown so much globally over the years that there ...
- Triggered Email Click Rates Soar To Nearly 229%
Email Marketing Daily, Jess Nelson - Monday, December 21, 2015
Marketers must go beyond traditional metrics and analyze email subscribers to ga ...
- YP's Jason Uechi: We're Building Location-Based Profiles
RTBlog, Tobi Elkin - Tuesday, December 22, 2015
Jason Uechi, director of engineering and data science, YP Mobile Labs, spo ...
- Multichannel Campaigns Must Interconnect Or Fail
SearchBlog, Laurie Sullivan - Monday, December 21, 2015
Conversion is an archaic key performance indicator. Retailers need to take ...
- Customer Journey Analysis Valued Most For Optimization
Research Brief, Jack Loechner - Wednesday, November 25, 2015
Customer journey analysis is on track to become one of the mo ...
- What Is Your Quit Rate?
Mobile Insider, Melinda Krueger - Tuesday, March 24, 2015
If you have an SMS or Push program, you may be neglecti ...
- Challenges To Email List Growth
Research Brief, Jack Loechner - Tuesday, February 24, 2015
According to a new study, the Email List Growth Survey from Ascen ...
- Facebook's New Sales Model Offers Conversion Lift
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, January 27, 2015
Calling for an end to click-based ad measurements, Facebook is rolling o ...
- What Are Your (Customer) Priorities?
Online Spin, Cory Treffiletti - Wednesday, November 5, 2014
Remember back in high school, when you got in trouble and th ...
- Google Changes Features In Click-To-Call Mobile Reporting
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 22, 2014
Google will change the way it reports click-to-call data in AdWords A ...
- Playing The Attribution Game: VivaKi Analytics Exec Weighs In
RTBlog, Tyler Loechner - Thursday, August 14, 2014
Publicis Groupe's VivaKi recently released a whitepaper on programmatic media attribution, argui ...
- Facebook Launches Cross-Device Reporting
Social Media & Marketing Daily, Mark Walsh - Wednesday, August 13, 2014
Facebook has rolled out cross-device reporting for ads, allowing marketers to s ...
- MarketLive Shows Smartphones Drive Traffic, Tablets Close The Deal
SearchBlog, Laurie Sullivan - Tuesday, July 29, 2014
Online sales among MarketLive clients rose 19.4% in the second quarter ...
- How To Increase Paid-Search Conversions Without Raising Bids
Around the Net in Search Marketing, Laurie Sullivan - Monday, July 7, 2014
Data targeting, ad extensions, great content and diversifying traffic sources are so ...
- Forensiq Builds Lead, Conversion Fraud Technology, Expands Overseas
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 3, 2014
Forensiq has built lead and conversion fraud technology that has helped ...
- 1-800-Flowers And Shutterfly Find Revenue In AdWords Mobile Cross-Channel Conversions
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 13, 2014
Voice search, Sitelinks and click-to-call features from Google and Bing make ...
- Will Native Ads Turn Google.com Into An Ecommerce Site?
SearchBlog, Laurie Sullivan - Tuesday, December 10, 2013
It will become natural for consumers to click on native ads ...
- Rethinking Conversion Search Strategies
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, November 19, 2013
Josh Bledsoe details three objectives designed to improve digital strategy and busine ...
- iPad Driving Email-Based M-Commerce
Online Media Daily, Mark Walsh - Tuesday, November 12, 2013
A new study released Tuesday offers more evidence that tablets -- especial ...
- Tablet, Laptop Search Conversions Beginning To Look Similar
Online Media Daily, Laurie Sullivan - Tuesday, November 5, 2013
Tablets are beginning to feel more like laptops, confirming an assumption ma ...
- Trulia's Secret To Building A Secure Home Through A/B, Multivariate Testing
SearchBlog, Laurie Sullivan - Tuesday, November 5, 2013
A/B and Multivariate testing can tell marketers not only what's working ...
- Millward Brown Competitive Intelligence Ups Conversion Rates
Online Media Daily, Laurie Sullivan - Thursday, October 3, 2013
Some call it spying; others call it competitive intelligence. With more th ...
- Marketing Lexicon: Full-Funnel Marketing
Marketing Daily, David Karel - Thursday, September 12, 2013
As the B2B buying process becomes increasingly complex, with prospects doing mo ...
- Google Releases Data-Driven Attribution Model
Online Media Daily, Laurie Sullivan - Tuesday, August 20, 2013
Google made a major shift toward attribution marketing Tuesday with the relea ...
- Mobile Conversions Rise, Most At Home
Online Media Daily, Mark Walsh - Wednesday, August 14, 2013
The mobile shift is leading people to spend more time on device ...
- CXM For B2B Marketers: Challenges And Opportunities
Marketing Daily, Navin Nagiah - Tuesday, July 16, 2013
We have moved from traditional CRM to customer experience management. Today's C ...
- I Miss The Old Purchase Funnel
Marketing Daily, Jon Bond - Friday, June 21, 2013
Influence produced by trust points is the 3-point shot of marketing. Toda ...
- Marketing Funnel Lexicon: Bottom-Funnel Programs
Marketing Daily, David Karel - Monday, June 3, 2013
With the awareness-building and nurturing work you have done higher up ...
- What Yahoo's $1.1B Tumblr Bet Says About The Future Of Search Marketing
Marketing Daily, Larry Kim - Tuesday, May 28, 2013
Yahoo's acquisition of Tumblr is a brilliant move that will make Yah ...
- The Rise Of The Visual Web
Marketing Daily, Sharad Verma - Wednesday, May 22, 2013
With the right Pinterest analytics platform, companies can create an online presen ...