- Marketing Funnel Lexicon: Mid-Funnel Programs
Marketing Daily, David Karel - Monday, May 6, 2013
Mid-funnel programs are truly the glue that help you begin to t ...
- Forget e-, m-, s-, f-, and t-: Introducing i- [infinite] Commerce
Real-Time Daily, Joe Lozito - Friday, May 3, 2013
Instead of creating destination sites, we now create an experience platform th ...
- Time Is Critical Data Metric For Search Marketers
Online Media Daily, Laurie Sullivan - Tuesday, April 30, 2013
Tying together data from time, place, campaigns, strings, visits and customers a ...
- Tap Me, Touch Me, Swipe Me: Tablets Flex Some Branding Muscle
Mobile Insider, Steve Smith - Tuesday, April 30, 2013
Tablets have already captured many media buyers' hearts, but new ad effectivene ...
- Friend-To-Friend Marketing To The Rescue
Mobile Marketing Daily, Hjalmar Winbladh - Monday, April 29, 2013
Steve Jobs said it three years ago, and it's still true: mobi ...
- Trade Shows Good, But Measurement Bad
Marketing Daily, Karl Greenberg - Tuesday, April 23, 2013
Not that you don't get leads from shows, but what do y ...
- Relevant Search Ads Driving Down Costs Per Click
SearchBlog, Laurie Sullivan - Wednesday, April 24, 2013
Advertisers pay less per click these days, although many continue to inve ...
- All Good Recipes Include Cookies
Marketing Daily, Pascal Bensoussan - Friday, April 12, 2013
To use data effectively, marketers require a methodology to measure, identify, a ...
- Marketing Funnel Lexicon: Top-Funnel Programs
Marketing Daily, David Karel - Thursday, April 4, 2013
Top-funnel campaigns convey what your company does, why your products are uniqu ...
- Facebook Highlights Ad Performance In Ads Manager Tool
Online Media Daily, Mark Walsh - Tuesday, April 2, 2013
Facebook on Tuesday said it has updated its Ads Manager tool ...
- Gone In 60 Minutes: Most Mobile Searches Convert In First Hour
Mobile Marketing Daily, Steve Smith - Wednesday, March 13, 2013
The majority of mobile searches occur within reach of a larger deskt ...
- Failure To Master Online Data Costs Marketers Profits
Online Media Daily, Laurie Sullivan - Monday, January 21, 2013
Some 57% of marketers agree that data drives higher conversion rates, a ...
- Quick Phone Response Plus Emails Improves Lead Conversion
Research Brief, Jack Loechner - Tuesday, December 11, 2012
According to a new report from Leads360, an analysis of 3.5 milli ...
- A View of Clicks And Conversions
Research Brief, Jack Loechner - Wednesday, November 14, 2012
According to an extensive study of the economics of the Google AdWor ...
- Google: Would Free Internet Access Increase Click-Through Rates, Conversions?
SearchBlog, Laurie Sullivan - Wednesday, November 14, 2012
Google has begun to connect homes in Kansas City, delivering Google route ...
- How To Determine A 'Good' Google Conversion Rate
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, October 30, 2012
Google makes more than $100 million in search advertising, with 5.6 billi ...
- Paid Search Trends
Research Brief, Jack Loechner - Thursday, October 25, 2012
According to a new study by Kenshoo, "Global Search Advertising Trends," pa ...
- Social Media Leads To Email And Search Conversion Path
Online Media Daily, Laurie Sullivan - Wednesday, September 26, 2012
Email and search marketers might feel as if they have an uphi ...
- How To Improve Conversion Rate Optimization
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, June 26, 2012
Richard Baxter introduces a conversion rate optimization strategy that he's sure wi ...
- Marketers Need To Master Verbal Messaging
Data and Targeting Insider, Laurie Sullivan - Wednesday, March 28, 2012
Marketers whose jobs entail targeting ads and collecting consumer data must ha ...
- What To Do When Sites Don't Track Conversions
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, November 9, 2011
Not all sites track conversions. Some view this as protecting consumer privacy. Ab ...
- After the Click: Give Your Landing Pages Some Love
Email Insider, Lisa Harmon, Alex Madison - Tuesday, August 31, 2010
Sometimes, our discussions about optimizing email campaigns can make it seem li ...
- Optimizing Funnel Conversions Becomes Next Step
Online Media Daily, Laurie Sullivan - Monday, August 16, 2010
Optimizing landing pages for higher conversion rates has become an obsession f ...
- Study: Time Spent With Display Ads Boosts Searches
Online Media Daily, Laurie Sullivan - Friday, May 7, 2010
Consumers who "dwell," or linger on ads, are more likely to conve ...
- How To Quadruple Conversion Rates
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, February 16, 2010
Trevor Claiborne details how to increase conversion rates, using a an examp ...
- How To Increase Conversion Rates
Around the Net in Search Marketing, Laurie Sullivan - Monday, February 8, 2010
While clicks are great, conversions make you money. Whether it means getti ...
- Conversion Rates Down The Wrong SEO Road
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, December 15, 2009
David Harry gives us many reasons why conversation rates make a po ...
- Cross-Channel Attribution Model On Track To Replace The Last Click
Online Media Daily, Laurie Sullivan - Monday, October 26, 2009
Say bye-bye to the last click as the de facto measurement too ...
- Digg Ads Showing Solid Results
Online Media Daily, Mark Walsh - Wednesday, October 14, 2009
Four months after
introducing its Digg Ads, social news site Di ...
- Yahoo Innovation May Start With Shaking Up CPC
Online Media Daily, Laurie Sullivan - Tuesday, October 6, 2009
Yahoo may have signed a deal to have Microsoft power its back-e ...