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What To Do When Sites Don't Track Conversions
- PPC Hero, Wednesday, November 9, 2011 1:37 PM
Not all sites track conversions. Some view this as protecting consumer privacy. Abby discovered this while putting together a monthly report for a client. Some sites on the Google Display Network just don't support conversion tracking. So how does a search marketer accurately track conversions? A Google rep suggested using Google Analysts. Abby tells us how the tool tracks goal conversions from placements that don't allow AdWords conversion tracking.
