- Compete Unveils New Service for Measuring Ad Effectiveness
Online Media Daily, Mark Walsh - Tuesday, July 14, 2009
With display advertising hit hard by the recession and click-through rates fa ...
- The Audience May Be Fragmented, But Your Marketing Effort Shouldn't Be
Online Media Daily, mackenzie , Ted Shergalis - Tuesday, July 7, 2009
As consumers' time and attention gets divided and sub-divided across an expandi ...
- Report: You Know What The Problem With Online Brand Advertising Is?
Online Media Daily, Gavin O'Malley - Monday, July 6, 2009
What's really holding back online brand measurement? A preoccupation with direct respons ...
- Don't Lose Faith In The Click
Online Media Daily, Daniel Ruby - Monday, June 29, 2009
As Mark Twain once said, "The reports of my death are great ...
- Customer Feedback Tool Integrates Google Analytics Data
Online Media Daily, Laurie Sullivan - Monday, June 29, 2009
Frustrated marketers looking for consumer feedback on high bounce rates, abandoned shoppi ...
- ScanScout Launches CPE Ad Units
Online Media Daily, Gavin O'Malley - Tuesday, June 30, 2009
As marketers put more salt in accountable ad formats, video ad netwo ...
- Mapping Out A Mobile PPC Plan
Around the Net in Search Marketing, Laurie Sullivan - Friday, June 19, 2009
About $760 million will be spent on mobile search advertising in 200 ...
- Google Connects Offline Behavior To Digital Marketing
Online Media Daily, Laurie Sullivan - Friday, May 22, 2009
While car sales declined for the majority of the brands in t ...
- M3tr1c Conv3r51on: The decline of the click-through has publishers looking to make an impression
OMMA Magazine, Catharine P. Taylor - Monday, June 1, 2009
If the click-through in display advertising were human, it would be someo ...
- Do Not Bounce With Me
OMMA Magazine, Jean Pascal Mathieu - Tuesday, July 14, 2009
Recently I attended a conference on Google Analytics where industry guru Just ...
- Weaning Off the Click
OMMA Magazine, kyle , Daisy Whitney - Thursday, October 29, 2009
Clicks have made us fat and lazy. And when we wind ...
- Behind the Numbers: Making Last-Click Assumptions
OMMA Magazine, kyle , Daisy Whitney - Monday, June 1, 2009
You know the saying about assumptions -- they make an ... Th ...
- How do we fix online display advertising?
Online Media Daily, Russell Glass - Wednesday, November 25, 2009
Always a lively topic of conversation, online ad spending is down ...