- Google Connects Offline Behavior To Digital Marketing
Online Media Daily, Laurie Sullivan - Friday, May 22, 2009
While car sales declined for the majority of the brands in t ...
- M3tr1c Conv3r51on: The decline of the click-through has publishers looking to make an impression
OMMA Magazine, Catharine P. Taylor - Monday, June 1, 2009
If the click-through in display advertising were human, it would be someo ...
- Do Not Bounce With Me
OMMA Magazine, Jean Pascal Mathieu - Tuesday, July 14, 2009
Recently I attended a conference on Google Analytics where industry guru Just ...
- Weaning Off the Click
OMMA Magazine, kyle , Daisy Whitney - Thursday, October 29, 2009
Clicks have made us fat and lazy. And when we wind ...
- Behind the Numbers: Making Last-Click Assumptions
OMMA Magazine, kyle , Daisy Whitney - Monday, June 1, 2009
You know the saying about assumptions -- they make an ... Th ...
- How do we fix online display advertising?
Online Media Daily, Russell Glass - Wednesday, November 25, 2009
Always a lively topic of conversation, online ad spending is down ...