Commentary

EA's Data Will Make You "Salivate"

“The data we have will make you salivate,” Stephanie Sczech, Director, Global Lifecycle Marketing, Electronic Arts, tells the Programmatic Insider Summit audience during her keynote address. From first party registration data, to data collected by the console or mobile device used by every gamer, EA is able to modify what a user sees based on how they engage with a given title as well as EA’s customized marketing messages. It’s multi-channel, multi-touch point and multi-franchise, Sczech says.   




Find the rest of this session, and more, at our Programmatic Insider Summit Agenda page.

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