- A Cookie By Any Other Name Is Still A Cookie -- Even If It's An Apple
Media Insider, Cory Treffiletti - Wednesday, April 28, 2021
You can call it a "universal ID," a "cohort-targeted delivery mechanism" ...
- A Cookie-less Future: How Marketers Can Prepare
Search & Performance Marketing Daily, Eric Facas - Tuesday, April 27, 2021
Although cookies play a fundamental role in the usability of the Interne ...
- CafeMedia Uses LiveRamp's ATS As Third-Party Cookies Are On Their Way Out
Around the Net in Email, Ray Schultz - Tuesday, April 27, 2021
CafeMedia, which represents 3,000 publishers, is using LiveRamp ATS to use email-bas ...
- Epsilon Teams Up With Adobe And Publicis Sapient To Help Brands Navigate Cookieless World
Email Marketing Daily, Ray Schultz - Tuesday, April 27, 2021
Epsilon's Core ID tool is integrated with the Adobe Experience Platform, Epsil ...
- New Platform Allows Consumers To Provide Consent Anonymously
Email Marketing Daily, Ray Schultz - Monday, April 26, 2021
Shoppers can approve sharing of cookie identifiers without giving their email addr ...
- Identity Initiative Gets One More Member As Brands Prepare For End of Cookies
Email Marketing Daily, Ray Schultz - Thursday, April 22, 2021
Unified ID 2.0 is an open-source digital framework that serves as ...
- Google To Set A First-Party Cookie Through Google Site Tag
Around the Net in Email, Ray Schultz - Friday, April 16, 2021
Google Ads will set a first-party cookie and model conversions for so ...
- Account-Based Marketing Platform Offers Chat, Email Data Sets to Make Up For Loss Of Cookies
Email Marketing Daily, Ray Schultz - Friday, April 16, 2021
The new product relies on household IP addresses collected from chat a ...
- Cookie Anxiety: Why Brands Are Sweating And What They Can Do About It
Email Insider, Ray Schultz - Wednesday, April 14, 2021
The answer to the end of the cookie is to talk ...
- Texas-Led Antitrust Case Misunderstands Online Ads, Google Tells Court
Digital News Daily, Wendy Davis - Friday, April 9, 2021
"The government intervention sought by plaintiffs would do significant harm to t ...
- Publicis Groupe's Epsilon, Trade Desk Form Strategic Partnership
MAD, Larissa Faw - Thursday, April 8, 2021
The intent is to bring together these two massive networks to mainta ...
- Google Presses Judge To Throw Out Larceny Claim In Chrome Privacy Battle
Digital News Daily, Wendy Davis - Friday, April 2, 2021
Google is asking a federal judge to reconsider her recent decision allowi ...
- Google Begins Testing Browser-Based Ad Targeting In U.S.
Digital News Daily, Wendy Davis - Wednesday, March 31, 2021
Google this week began testing its controversial cookie-less tracking and targeting syste ...
- Future Global Charts Ecommerce Course For Cookieless Web
Publishing Insider, - Monday, March 29, 2021
"We focus on what we like to call 'commerce content.' Mike Peralt ...
- Amobee, InfoSum Partner On Alternative ID Solutions
Digital News Daily, Karlene Lukovitz - Wednesday, March 17, 2021
The companies will offer advertiser and broadcaster clients access to "agnostic" identi ...
- Google Triggers Mostly Backlash After Rejecting Plans To Replace Cookies With Personal IDs
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 3, 2021
The ad industry had mixed reactions Wednesday to news that Google wi ...