- Comscore To Integrate First-Party Data Into Its Cookie-Free Solution
Digital News Daily, Karlene Lukovitz - Tuesday, July 27, 2021
The capability was developed in conjunction with Experian, InfoSum and LiveRamp. ...
- As Ad World Goes Cookie-Less, Harmelin Media Embraces Them, Albeit The Edible King
MediaDailyNews, Joe Mandese - Tuesday, July 27, 2021
The Philadelphia-based shop has been named media AOR for the fresh-baked Insomn ...
- Google Releases Privacy Sandbox Timeline
Search & Performance Marketing Daily, Laurie Sullivan - Saturday, July 24, 2021
Google released the detailed timeline for its Privacy Sandbox, including the timi ...
- Saying Goodbye To Third-Party Cookies: Lessons From Pharma
Digital News Daily, Ray Rosti - Tuesday, July 20, 2021
Many digital activations don't rely on third-party cookies. These have been t ...
- Cisco Exec Breaks The Glass Ceiling: Standing Out in a Predominantly Male Industry
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, July 13, 2021
Cisco's Diane Sidden talks overcoming gender bias, standing out, and her fir ...
- Google's Cookie Plans Could Have 'Dire Impact,' Digital Content Group Warns
Digital News Daily, Wendy Davis - Monday, July 12, 2021
Google's plan to deprecate cookies set by ad-tech companies raises competitive concern ...
- DoubleVerify Adds Performance To Protection In Move To Build A Powerhouse
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 8, 2021
CEO Mark Zagorski plans to build DoubleVerify into a powerhouse by broadeni ...
- Smart Acquires Cookie-Free CTV Ad Platform DynAdmic
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 1, 2021
This most recent investment in DynAdmic "checks all the boxes, from cookie-fr ...
- Magnite-Led Publisher, DSP, Buyer Consortium Completes First Phase Of First-Party Data Initiative
Digital News Daily, Karlene Lukovitz - Wednesday, June 30, 2021
For the initiative, already handling more than 3 billion transactions daily, 30-pl ...
- FLoC Blockers
Media Insider, Ted McConnell - Thursday, July 1, 2021
Amazon is disrupting Google's new tracking capability, called FLoC. The facts ...
- Facebook Sues Over $36 Million Ad-Fraud Scheme, Targeted Agency Employees
Digital News Daily, Wendy Davis - Tuesday, June 29, 2021
Facebook on Tuesday sued four Vietnamese residents who allegedly ran an ad-fra ...
- Google's Delay On Cookie Removal Offers Limited Reprieve For Publishers
Publishing Insider, - Friday, June 25, 2021
Publishers can be forgiven if they're suspicious of Google's proclaimed support f ...
- Google Pauses FLoC, Extends Cookie Deadline To Late 2023
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 24, 2021
Google has extended its deadline to deprecate third-party cookies in its Chro ...
- Google Gives Ad-Tech Companies A Reprieve... For Now
PolicyBlog, Wendy Davis - Thursday, June 24, 2021
Google's decision to delay its cookie-blocking plan might benefit ad-tech companies ...
- EU To Investigate Google Over Ad-Tech Systems, Privacy Plans
Digital News Daily, Wendy Davis - Tuesday, June 22, 2021
"We are concerned that Google has made it harder for rival onli ...
- Contentsquare Names James McCormick VP Of Product Marketing, Strategy
Email Marketing Daily, Ray Schultz - Tuesday, June 22, 2021
James McCormick, formerly of Forrester Research, will be based in London. ...
- Media-Planning Software Provider Telmar Unveils Cookie-less Identity Targeting Partnership
MediaDailyNews, Joe Mandese - Tuesday, June 22, 2021
Telmar, a leading provider of media-planning and buying software and data ...
- Ad-Tech Company NaviStone Prevails In Privacy Battles
Digital News Daily, Wendy Davis - Friday, June 18, 2021
Tech company NaviStone has defeated two privacy lawsuits in Pennsylvania and Californ ...
- Cookieless Analytics Tool Is Offered By Contentsquare
Email Marketing Daily, Ray Schultz - Thursday, June 17, 2021
The new solution relies on the behaviors and goals of website visito ...
- Neutronian Launches Cookieless Certification Process, Verifies First Company
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 16, 2021
Affinity Answers became the first data provider to go through Neutronian's verificati ...
- Grappling With The Cookieless Future
Digital News Daily, Christian Shea - Monday, June 14, 2021
Advertisers need to change the how of media targeting, rather than t ...
- How Publishers Can Prepare For A Cookieless Future
Publishing Insider, - Tuesday, June 15, 2021
They are expected to seek direct deals with marketers less likely ...
- Merkle's Cookie-Crumble Guide To The Future
Performance Marketing Insider, Laurie Sullivan - Friday, June 11, 2021
The deprecation of third-party cookies continues to intensify, along with confusion. Merk ...
- Performance Without Cookies Expected To Drop, Marketers Say
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 11, 2021
Some 69% of marketers expect ad performance to drop without cookies, a ...
- Google Promises Not To Build A Privacy 'Backdoor'
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 27, 2021
Google Marketing Livestream will kick off Thursday with a focus on chan ...
- Google Analytics Will Soon Work Without Cookies
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 13, 2021
Google on Thursday announced privacy features that allow marketers to gain insigh ...
- Clinch $10M Funding Strengthens Personalization Roadmap Without Cookies
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 13, 2021
Clinch on Thursday announced it has received $10 million in Series ...
- Publishers Grapple Over Email, Contextual Targeting To Replace Third-Party Cookies
Data & Programmatic Insider, Laurie Sullivan - Monday, May 3, 2021
"I believe in the value exchange, but I don't think we ne ...
- OpenWeb Integrates With LiveRamp To Focus On Conversations
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 30, 2021
OpenWeb's purpose makes the partnership unique. It's a social engagement platform th ...
- Premium Programmatic Will Rise As Cookies Crumble, Data From FatTail Suggests
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 28, 2021
Publishers are betting on the rise of automated deals offering the sca ...