Contentsquare Names James McCormick VP Of Product Marketing, Strategy

Digital analytics platform Contentsquare has named James McCormick as vice president of product marketing and product strategy, its first executive appointment since its $500 million Series E funding round led by SoftBank Vision Fund 2 in May. 

Previously, McCormick was a principal analyst at Forrester Research. He will be based in the firm’s London office. 

CPO Lucie Buisson, to whom McCormick will report, states: “I am looking forward to working with him on our evolving product strategy, as we accelerate growth in new markets and double down on AI innovation.”

Earlier this month, Contentsquare unveiled a tool that it says allows users to access customer revenue insights without using cookies. The solution enables brands to turn off first- and third-party cookies and to create personalized digital experiences based on the  behaviors and goals of visitors, the firm says.  

 

 

 

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