- A Guide To Zero-Party Data-And A Definition
Around the Net in Email, Ray Schultz - Wednesday, January 12, 2022
Zero-party data is the data provided directly by customers. It differs fr ...
- Facebook And Google Reportedly Face Privacy Fines In France
Digital News Daily, Wendy Davis - Wednesday, January 5, 2022
French privacy regulators plan to fine Google around $170 million and Facebo ...
- Google And Facebook Fined Millions In France For Privacy Violation
Performance Marketing Insider, Laurie Sullivan - Thursday, January 6, 2022
Google and Facebook, along with YouTube, were fined for breaching French la ...
- Google Patent Describes How Its Technology Authorizes Transfer Of Data Without Cookies
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 30, 2021
The U.S. Patent and Trademark Office has granted Google a patent describi ...
- BIGtoken Closes BritePool Merger: Officially Changes Name, Eyes New Ticker Symbol
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 2, 2021
The name change was announced with the completion of the merger wi ...
- Email, First-Party Data Seen As Critical As Cookies Disappear, Brands Say
Email Marketing Daily, Ray Schultz - Monday, November 29, 2021
Over half of companies are now investing more in email and technolog ...
- Third-Party Cookies: Then, Now And How To Move Forward
Search & Performance Marketing Daily, Alvin Glay - Friday, November 5, 2021
As marketers adjust to the shift in tracking technologies and strategies, it ...
- Third-Party Cookie Deprecation Could Reduce Workforce
Performance Marketing Insider, Laurie Sullivan - Thursday, November 4, 2021
Lotame's survey suggests 48% of publishers think they will likely need ...
- Consumers Loyal To Brands That Address Social Inequities
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, October 27, 2021
Business and marketing leaders are at a tipping point in terms ...
- Acxiom And Adobe Form Data Platform To Help Firms Bridge Martech/Ad Tech Gap
Email Marketing Daily, Ray Schultz - Thursday, October 14, 2021
Clients can use the combined tools to leverage first-party data instead ...
- IAB Tech Lab Unveils Framework To Boost Transparency Across Ad Supply Chain
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 13, 2021
IAB Tech Lab on Wednesday released id-sources.json to help increase transparency arou ...
- What's Next In Attention
Digital News Daily, Keith Brewer - Friday, October 8, 2021
Global organizations across the industry are continuing the journey to future-proof technolo ...
- Cookie Demise Ignites Brand Interest In 'First-Party Data,' 'Conversion Funnel'
MediaDailyNews, Michael McLaren - Tuesday, October 12, 2021
The two are inextricably linked with upcoming cookieless and device identity-less change ...
- How Brands Can Best Navigate The Cookie-less Future
Search & Performance Marketing Daily, Josh Perlstein - Friday, October 8, 2021
The elimination of third-party cookies plus other universal identifiers alters the marketi ...
- Microsoft Advertising Pushes Reliance On Zero-Party Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 29, 2021
Microsoft Advertising has turned to zero-party data to promote trust and relevan ...
- Yahoo, Shopify Partnership Improves Identity Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 23, 2021
Sellers on Shopify can use Yahoo Connect ID, the company's alternative ...
- MediaWallah Developing Identity Tools Into Data Cleanrooms
Data & Programmatic Insider, Laurie Sullivan - Monday, September 20, 2021
Data cleanrooms typically don't integrate identity management and targeting features, but th ...
- Quantcast Platform Unveils Cookieless Innovations
Mediapsssst, Richard Whitman - Thursday, September 16, 2021
According to the company the new innovations help advertisers reach audiences witho ...
- LiveIntent And OpenX Partner On Email-Based Alternative To Third-Party Cookies
Email Marketing Daily, Ray Schultz - Friday, September 10, 2021
Publishers and marketers can use LiveIntent's Authenticated Bridge framework to target audien ...
- Yahoo Expands Identity Interoperability, Integrates With More Than 3,000 Publisher Domains
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 9, 2021
A week after Verizon Media rebranded as Yahoo, the company today announc ...
- Swamped By Pop-Ups: Consumers Accept Cookies To Get Access To Sites
Email Insider, Ray Schultz - Tuesday, September 7, 2021
In essence, people are being strong-armed into accepting cookies. The UK Commission ...
- Email's Function In The Post-Cookie World
Around the Net in Email, Ray Schultz - Wednesday, September 1, 2021
Email's marketing role will grow as third-party cookies disappear. Here’s an analys ...
- Heard And Seen: Execs At IBM Watson, LiveRamp Talk Ad Targeting
Performance Marketing Insider, Laurie Sullivan - Friday, August 20, 2021
While Apple released App Tracking Transparency in April, The Weather Company a ...
- Merkle Integrates Identity Tool Within ActionIQ With An Eye Toward The Cookieless Future
Email Marketing Daily, Ray Schultz - Thursday, August 19, 2021
The integration is an expansion of the firms' partnership and allows markete ...
- Google Reportedly Readies Update To Incognito Mode Privacy Disclaimers
Digital News Daily, Wendy Davis - Monday, August 16, 2021
Google appears to be revising its disclaimers about the Chrome browser's "incognit ...
- Firefox Beefs Up Cookie Deletion Capabilities
Digital News Daily, Wendy Davis - Tuesday, August 10, 2021
Mozilla's Firefox browser is rolling out a new feature that it sa ...
- Marketing's Tech-tonic Shift: 90% Have Changed Their Digital Strategies
Email Insider, Ray Schultz - Wednesday, August 11, 2021
This year's State of Marketing report from Salesforce shows significant changes ...
- Tracking Tumult: Consumers Don't Like It, Want To Be Asked For Their Consent
Email Insider, Ray Schultz - Thursday, August 5, 2021
A staggering 70% of consumers dislike the idea of tracking people f ...
- 'Le Figaro' Publisher Fined In GDPR Case
Publishers Daily, Ray Schultz - Friday, July 30, 2021
The penalty shows that GDPR doesn't only affect big companies, such ...
- Merkle's Cookie-Crumble Guide To The Future
Performance Marketing Insider, Laurie Sullivan - Thursday, July 29, 2021
With the deprecation of third-party cookies comes confusion. Merkle in early Ju ...