- Merkle Cookie Crumbs: What Marketers Need To Know
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 5, 2022
What increases the percentage of a website tag being successful? Gerry Bavar ...
- Firefox Turns On New Cookie-Blocking Feature
Digital News Daily, Wendy Davis - Wednesday, June 15, 2022
The new "Total Cookie Protection" tool aims to prevent ad-tech companies fr ...
- Tealium To Employ Merkury, New Cookieless ID Tool From Merkle
Email Marketing Daily, Ray Schultz - Friday, June 10, 2022
Merkury combines first-party offline and online records within a single ID, Merk ...
- ROI Whacked: Apple's ATT Hurts Results, And So Will The Death Of The Cookie
Email Insider, Ray Schultz - Tuesday, June 7, 2022
But over half of marketers expect to use cookies as identifiers ...
- Microsoft Completes Xandr Acquisition From AT&T
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 6, 2022
The completed acquisition of Xandr allows the company to build up i ...
- Buzz Off: Marketers Are Tired Of Terms Like 'Cookieless,' But Not Their Import
Email Insider, Ray Schultz - Wednesday, June 1, 2022
Most marketers are confident in cookieless solutions, and are serious about first-par ...
- DuckDuckGo CEO Explains Microsoft's Influence On Consumer Privacy
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 30, 2022
DuckDuckGo CEO Gabriel Weinberg left details in a Reddit post last we ...
- Google Now Integrates With Lotame's Panorama ID
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 18, 2022
The deal with Google extends the company's cookieless data connectivity capabilities f ...
- No Cookies? It's Getting Real Right About Now
Media Insider, Cory Treffiletti - Wednesday, May 18, 2022
Marketers need to understand what is and what isn't true about t ...
- Dstillery Introduces Cookieless Alternative
Data & Programmatic Insider, Laurie Sullivan - Monday, May 16, 2022
Dstillery last week launched ID-free AI for cookieless ad targeting. The compa ...
- Ad Execs: CTV Biggest Beneficiary From Cookie/Mobile ID Fallout
MediaDailyNews, Joe Mandese - Tuesday, May 3, 2022
The Advertiser Perceptions survey, released by the IAB this morning, shows ...
- Digital Is Not (And Never Was) An Easy Button
Marketing Insider, Ryan Green - Monday, May 2, 2022
It's becoming a cookieless world. So where do we go from her ...
- Marketing Needs To Improve Its Privacy Practices: Analysis
Around the Net in Email, Ray Schultz - Friday, April 29, 2022
Companies are failing to protect data privacy. The problems include obfuscation ...
- MRC Puts Comscore Digital On Hiatus While It Makes Methodological Changes
MediaDailyNews, Joe Mandese - Tuesday, April 26, 2022
Comscore said it is making methodological changes to deal with Google's deprecati ...
- Cookie Cutter: Brands Already Face An Impact To Their Email Marketing
Email Insider, Ray Schultz - Monday, April 25, 2022
Cookies are not slated to disappear until 2023, but marketers are alrea ...
- B2B Mixology: Paid Search Is Top Channel And TV Use Is Growing, Email Near Bottom
Email Insider, Ray Schultz - Friday, April 22, 2022
B2B brands are facing cookie loss and onboarding difficulties, Stirista reports. ...
- Google's Simpler Way For Europeans To Reject Cookies Starts Rolling Out
Performance Marketing Insider, Laurie Sullivan - Friday, April 22, 2022
The feature gives users of Google's search engine and YouTube in Euro ...
- Martech Counterpunch: Brands Shift Spending In Response To Privacy Changes
Email Insider, Ray Schultz - Wednesday, April 20, 2022
Salesforce finds that fewer than half of companies are now confident ...
- ActionIQ, InfoSum Create Partnership To Leverage Second-Party Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 19, 2022
On Tuesday, enterprise customer data platform ActionIQ and collaboration and data cleanro ...
- Audigent Presents Cognitive PMP, Partners With Comscore For Its Predictive Audience Segments
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 12, 2022
Audigent on Tuesday will launch integrations with audience segments from Comscore ...
- Brightcom, Intent IQ Partner To Provide ID Targeting For Cookieless Environments
Data & Programmatic Insider, Laurie Sullivan - Monday, April 11, 2022
Brightcom will announce a deal this week with Intent IQ to u ...
- First-Party Hearty: Brands Race To Get Ready For Loss Of Cookies
Email Insider, Ray Schultz - Thursday, April 7, 2022
Only 6% of brands now rely exclusively on first-party data. But mo ...
- Havas Group Acquires Search Laboratory, Secures Place In Cookieless Future
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 6, 2022
Havas Group on Wednesday announced the acquisition of Search Laboratory, a digit ...
- Lotame Builds On Its Executive Team
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 7, 2022
Lotame on Monday announced three major promotions to strengthen its executive tea ...
- U.K. Publishers Confident But Cautious About Post-Cookie World
Publishing Insider, Tony Silber - Friday, February 25, 2022
Asked to rank their top five priorities, respondents listed development of n ...
- Internet Regulation, Cookies, Natalie Imbruglia
Media Insider, Cory Treffiletti - Wednesday, February 16, 2022
I do believe regulations about the internet need to be updated. Mo ...
- UK CMA Accepts Google's Post-Cookie Proposals, But Will 'Closely Monitor' Plan
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 11, 2022
The U.K.'s Competition and Markets Authority (CMA) on Friday accepted a revis ...
- Yahoo's Future As A Private Company Backed By 900 Million Users Across Its Network
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 8, 2022
Running a search engine and running Tinder is 90% a product probl ...
- IAB Warns Of Ad 'Measurement Blackout' Unless Industry Prepares For Loss Of Tracking Cookies
Research Intelligencer, - Tuesday, February 8, 2022
Brands are already paying more to reach Apple customers after the iPho ...
- Acxiom Teams Up With Treasure Data On Identification
Email Marketing Daily, Ray Schultz - Thursday, February 3, 2022
The arrangement will help brands market in a cookieless ecosystem, the fi ...