- Brands Must Diversify Their Tactics To Make Up For Loss Of Cookies: Study
Email Marketing Daily, Ray Schultz - Wednesday, December 21, 2022
Cosmetics brand Lush is offering valuable email newsletters. The brand quit Faceboo ...
- Google Says Automation Will Support Advertisers In A World Without Cookies
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 19, 2022
Google is collaborating with the advertising industry to transition to new priva ...
- Dire Data: Brands Fear Loss Of Access Due To Privacy And Loss Of Cookies
Email Insider, Ray Schultz - Wednesday, December 7, 2022
Some brands want to move resources into attribution and first-party data, Mediaoce ...
- Brand Safety Is Negatively Affected By Loss Of Cookies, Marketers Say
Research Intelligencer, Robert Williams - Friday, December 2, 2022
Marketers are seven times more likely than average to say they s ...
- Yahoo Becomes Taboola's Largest Shareholder, Enters Exclusive 30-Year Commercial Agreement
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 28, 2022
The collaboration will help advertisers face the challenge of successfully targeting a ...
- Cookieless: Yahoo Identity Solution Adds Partners
Performance Marketing Insider, Laurie Sullivan - Monday, November 21, 2022
Marissa Mayer may be concerned that the value of search at Goog ...
- Dentsu Identifies 10 Trends Reshaping Media In 2023
MediaDailyNews, Joe Mandese - Wednesday, November 9, 2022
"This year we witnessed a very different geopolitical landscape and a n ...
- Google Topics Attracts Marketers, Publishers As Identity Adoption Becomes Urgent
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 4, 2022
Google Topics is the most popular solution when it comes to complian ...
- Jumping The Wall: Marketers And Publishers Feel Hemmed In By Google
Email Insider, Ray Schultz - Thursday, November 3, 2022
A third of marketers feel constrained by walled gardens. Yet Google Topi ...
- The Cookie Diet: Brands Are Slightly Less Worried About Privacy, Merkle Reports
Email Insider, Ray Schultz - Wednesday, November 2, 2022
Although marketers seem less concerned about privacy issues, most feel that priva ...
- Google Has Until 2028 To Satisfy A Competition And Markets Authority Commitment: Report
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 19, 2022
Consumer concerns about data privacy and regulatory pressure have left Google wi ...
- Tealium Adds Consent Management, Other Tools
Email Marketing Daily, Ray Schultz - Friday, October 14, 2022
Ungoverned data can be a liability, the company says. ...
- DoubleVerify Launches Attention Measurement, Mondelez First To Use
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 5, 2022
DoubleVerify on Wednesday announced the launch of the DV Attention Lab wi ...
- How the Great Cookie Reckoning Begets Customer Appreciation
Marketing Insider, Jo Hayes - Wednesday, September 21, 2022
To ensure the best use of data we have, we need ...
- Why You're Failing If You Aren't Testing Cookieless Solutions Now
Marketing Insider, Elise Stieferman - Friday, September 16, 2022
Here are three key ways marketers can set themselves and their bran ...
- Publishers Prepare For Loss Of Tracking Cookies With Other IDs
Research Intelligencer, Robert Williams - Wednesday, September 14, 2022
The digital advertising market is expected to support about five to ...
- IBM Tests ID5 To Retarget 1.4M B2B Users In Safari, Benefiting From Lower CPMs
Performance Marketing Insider, Laurie Sullivan - Thursday, August 25, 2022
With 40% of global traffic not reachable through third-party cookies in Safar ...
- Privacy Claim Revived Against Ad-Tech Company NaviStone
Digital News Daily, Wendy Davis - Monday, August 22, 2022
NaviStone must face a class-action complaint over its tracking technology, which alleged ...
- Media Professionals Disconnected From Consumers' Views On Protecting Data, IAS Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 22, 2022
Media professionals are not in sync with consumers' understanding of data priva ...
- Cisco Meraki CMO Doesn't Believe Browser Cookies Will 'Go Completely Away'
Data & Programmatic Insider, Laurie Sullivan - Monday, August 22, 2022
Cisco Meraki's top marketer doesn't believe cookies will completely disappear. ...
- TransUnion And Canvas Worldwide Partner, Use Data, Privacy Ad Practices To Support Brands
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 17, 2022
Independent media agency Canvas Worldwide has formed a partnership to tap in ...
- ChannelAdvisor Pursues Integration With Criteo
Performance Marketing Insider, Laurie Sullivan - Monday, August 15, 2022
Expansion into other media remains a top priority for ChannelAdvisor in t ...
- DISQO Technology Measures Ad Campaign Impact Beyond Full Marketing Purchase Path
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 10, 2022
Havas Media Group VP of analytics Dana Cohen has worked with custom ...
- Google Begins Interest Group-Based Ad Experiment
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 2, 2022
The company wrote in a post that it does not expect t ...
- Federal Privacy Bill Draws Opposition From California
Digital News Daily, Wendy Davis - Friday, July 29, 2022
California's privacy agency unanimously voted to oppose a federal privacy bill th ...
- The Contrary Consumer: Average Person Wants Both Privacy AND Personalization
Email Insider, Ray Schultz - Monday, August 1, 2022
Brands should start "priming" consumers before asking to collect any data, Bra ...
- Why You're Failing If You Aren't Testing Cookieless Solutions Now
Marketing Insider, Elise Stieferman - Thursday, July 28, 2022
Here are three key ways marketers can set themselves and their bran ...
- The Increasing Value Of Building Your Database
Media Insider, Cory Treffiletti - Wednesday, July 27, 2022
The death of third-party cookies is not the death of online a ...
- B2B Ball Game: Brands Are Spending On Marketing, But Worry About Privacy
Email Insider, Ray Schultz - Tuesday, July 26, 2022
Email is a key channel, and a strategy for dealing with third-par ...
- Banana Boat And Lotame Share Results From First Video Cookieless Targeting Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 13, 2022
Collaboration with Xaxis, Xandr and PubMatic showed Lotame's solution increased scale acro ...