- Former Xandr GM Takes Helm At Captify As Intent Signals Go Cookieless
Performance Marketing Insider, Laurie Sullivan - Friday, July 21, 2023
Mike Welch will succeed Dominic Joseph as Captify CEO. The appointment cemen ...
- Oregon Governor Signs Opt-Out Privacy Law
Digital News Daily, Wendy Davis - Wednesday, July 19, 2023
Oregon Governor Tina Kotek on Tuesday signed a privacy bill that giv ...
- Marketers Offered Identity-Free Personas
Email Marketing Daily, Ray Schultz - Wednesday, July 5, 2023
Nano Interactive is launching a tool to help brands reach demographics. ...
- The Context In Contextual For Targeting Cookieless Advertising Is 'Misunderstood'
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 21, 2023
Contextual is "slightly misunderstood," according to Teads Global VP of Data Jam ...
- Walmart DSP Tests Unified ID 2.0, WBD Adopts It For Max, Discovery+, Other Brands
Digital News Daily, Karlene Lukovitz - Wednesday, June 21, 2023
Walmart Connect and WBD are among the latest to use UID2 ...
- Goodway Group CEO Friedman Talks Shiny Objects And Other Topics Ahead Of Cannes
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 9, 2023
The potential and power of creativity is part of being human, ...
- Targeting Customers Without Cookies
Around the Net in Email, Ray Schultz - Wednesday, June 7, 2023
With cookies set to disappear, contextual targeting can enable marketers provide personalizati ...
- MiQ Names Global Board Members, Focuses On Strategic Partnerships, Acquisitions, Expansion
Data & Programmatic Insider, Laurie Sullivan - Monday, June 5, 2023
Zillah Byng-Thorne and Rob Norman recently joined the Global Statutory Board ...
- TikTok Hit With Privacy Lawsuit Over Online Tracking
Digital News Daily, Wendy Davis - Wednesday, May 31, 2023
A California resident has sued TikTok and its parent company, ByteDance, f ...
- Texas Lawmakers Pass Opt-Out Privacy Bill
Digital News Daily, Wendy Davis - Tuesday, May 30, 2023
If enacted, the Texas Data Privacy and Security Act will require compani ...
- March Marked 9th Straight Month Of Ad-Market Spend Decline, Tinuiti Reports
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 24, 2023
February ad spend was down 8.04% year-over-year, according to Tinuiti's report. Mag ...
- Montana Enacts Opt-Out Privacy Law
Digital News Daily, Wendy Davis - Tuesday, May 23, 2023
Montana Governor Greg Gianforte has signed a privacy law gives state residen ...
- Buyer Poll Confirms Shift In Targeting Tactics, More Stress On Audio Media
Digital News Daily, Karlene Lukovitz - Friday, May 19, 2023
Although third-party data still dominates among 44%, 75% expect to migrate so ...
- Data Reveals Programmatic Cookie Alternative Pricing, Impressions
Performance Marketing Insider, Laurie Sullivan - Friday, May 19, 2023
Data shows how cookie alternatives can generate additional revenue for publishers outsi ...
- Google To Disable 1% Of Third-Party Cookies In Chrome
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 18, 2023
Google plans to deprecate third-party cookies for 1% of Chrome users ...
- Dotdash Meredith Debuts Cookieless Ad Targeting Tool
Publishers Daily, Ray Schultz - Wednesday, May 17, 2023
The intent-based product reaches consumers in key moments of intent across a ...
- GumGum's Verity Integrates With MediaMath As First MRC Content-Level Accredited Partner
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 16, 2023
Verity's parent company GumGum on Tuesday will announce the integration of t ...
- Beyond Cookies And Identifiers, Advertisers Have Limited Awareness Of Options
Performance Marketing Insider, Laurie Sullivan - Friday, May 12, 2023
More than half of executives in a recent survey by IDC agre ...
- Lawmakers Reintroduce Bill To Restrict Data Collection From Teens
Digital News Daily, Wendy Davis - Sunday, May 7, 2023
Senators Ed Markey and Bill Cassidy reintroduced a bill that would prohib ...
- How Cookie Deprecation Sentiment Shifted For Advertisers, Publishers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 2, 2023
DoubleVerify released findings from its research examining evolving cookie deprecation strategies a ...
- Cytrio Offers SaaS Platform For Managing Privacy Compliance
Email Marketing Daily, Ray Schultz - Tuesday, May 2, 2023
The SaaS solution assists firms in managing consumer requests and navigating t ...
- Untamed Intelligence: From ChatGPT To Privacy, There's Plenty To Worry About
Email Insider, Ray Schultz - Monday, May 1, 2023
Acxiom CEO Chad Engelgau weighs in on the threats -- and opportuniti ...
- Basis, Peer39 Partner To Help Marketers Break The Addiction Of User IDs
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 26, 2023
The idea is to help marketers "break the addition of user ID ...
- B2B Marketing And The End Of Third-Party Cookies
Around the Net in Email, Ray Schultz - Monday, April 24, 2023
The end of third-party cookies is rapidly approaching. Going forward, targeting f ...
- Montana Passes Right To Opt Out Of Targeted Advertising
Digital News Daily, Wendy Davis - Friday, April 21, 2023
Montana lawmakers on Friday passed a privacy bill that gives state residen ...
- Google Tests AI To Optimize Ad Targeting Without Third-Party Cookies
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 18, 2023
Developers of Google Ads and Display & Video 360 have been experimenti ...
- Pepsico Mexican Foods Goes Cookieless, Surpasses Campaign Benchmarks
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 13, 2023
Pepsico Mexican Foods campaigns surpassed previous benchmarks and performed better when targeti ...
- Folloze Offers New B2B Identity Matching Tool
Email Marketing Daily, Ray Schultz - Friday, March 31, 2023
The identity matching tool combines identity matching and behavioral data, the compa ...
- Iowa Enacts Privacy Law Praised By Business Group
Digital News Daily, Wendy Davis - Wednesday, March 29, 2023
Iowa's new privacy law allows consumers to wield some control over the ...
- Privacy Mindsets: Brands See The Issue One Way, Consumers Another
Email Marketing Daily, Ray Schultz - Thursday, March 30, 2023
A trust gap persists -- although marketers and customers agree on so ...