- March Marked 9th Straight Month Of Ad-Market Spend Decline, Tinuiti Reports
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 24, 2023
February ad spend was down 8.04% year-over-year, according to Tinuiti's report. Mag ...
- Montana Enacts Opt-Out Privacy Law
Digital News Daily, Wendy Davis - Tuesday, May 23, 2023
Montana Governor Greg Gianforte has signed a privacy law gives state residen ...
- Buyer Poll Confirms Shift In Targeting Tactics, More Stress On Audio Media
Digital News Daily, Karlene Lukovitz - Friday, May 19, 2023
Although third-party data still dominates among 44%, 75% expect to migrate so ...
- Data Reveals Programmatic Cookie Alternative Pricing, Impressions
Performance Marketing Insider, Laurie Sullivan - Friday, May 19, 2023
Data shows how cookie alternatives can generate additional revenue for publishers outsi ...
- Google To Disable 1% Of Third-Party Cookies In Chrome
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 18, 2023
Google plans to deprecate third-party cookies for 1% of Chrome users ...
- Dotdash Meredith Debuts Cookieless Ad Targeting Tool
Publishers Daily, Ray Schultz - Wednesday, May 17, 2023
The intent-based product reaches consumers in key moments of intent across a ...
- GumGum's Verity Integrates With MediaMath As First MRC Content-Level Accredited Partner
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 16, 2023
Verity's parent company GumGum on Tuesday will announce the integration of t ...
- Beyond Cookies And Identifiers, Advertisers Have Limited Awareness Of Options
Performance Marketing Insider, Laurie Sullivan - Friday, May 12, 2023
More than half of executives in a recent survey by IDC agre ...
- Lawmakers Reintroduce Bill To Restrict Data Collection From Teens
Digital News Daily, Wendy Davis - Sunday, May 7, 2023
Senators Ed Markey and Bill Cassidy reintroduced a bill that would prohib ...
- How Cookie Deprecation Sentiment Shifted For Advertisers, Publishers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 2, 2023
DoubleVerify released findings from its research examining evolving cookie deprecation strategies a ...
- Cytrio Offers SaaS Platform For Managing Privacy Compliance
Email Marketing Daily, Ray Schultz - Tuesday, May 2, 2023
The SaaS solution assists firms in managing consumer requests and navigating t ...
- Untamed Intelligence: From ChatGPT To Privacy, There's Plenty To Worry About
Email Insider, Ray Schultz - Monday, May 1, 2023
Acxiom CEO Chad Engelgau weighs in on the threats -- and opportuniti ...
- Basis, Peer39 Partner To Help Marketers Break The Addiction Of User IDs
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 26, 2023
The idea is to help marketers "break the addition of user ID ...
- B2B Marketing And The End Of Third-Party Cookies
Around the Net in Email, Ray Schultz - Monday, April 24, 2023
The end of third-party cookies is rapidly approaching. Going forward, targeting f ...
- Montana Passes Right To Opt Out Of Targeted Advertising
Digital News Daily, Wendy Davis - Friday, April 21, 2023
Montana lawmakers on Friday passed a privacy bill that gives state residen ...
- Google Tests AI To Optimize Ad Targeting Without Third-Party Cookies
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 18, 2023
Developers of Google Ads and Display & Video 360 have been experimenti ...
- Pepsico Mexican Foods Goes Cookieless, Surpasses Campaign Benchmarks
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 13, 2023
Pepsico Mexican Foods campaigns surpassed previous benchmarks and performed better when targeti ...
- Folloze Offers New B2B Identity Matching Tool
Email Marketing Daily, Ray Schultz - Friday, March 31, 2023
The identity matching tool combines identity matching and behavioral data, the compa ...
- Iowa Enacts Privacy Law Praised By Business Group
Digital News Daily, Wendy Davis - Wednesday, March 29, 2023
Iowa's new privacy law allows consumers to wield some control over the ...
- Privacy Mindsets: Brands See The Issue One Way, Consumers Another
Email Marketing Daily, Ray Schultz - Thursday, March 30, 2023
A trust gap persists -- although marketers and customers agree on so ...
- Why Signal Loss Could Be A Net Gain For The Marketing Industry
MAD, James Lager - Wednesday, March 29, 2023
As agencies and brands put together their plans to tackle this changi ...
- LiveRamp, Basis Partner To Defeat Signal Loss In Ad Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 28, 2023
Basis can now use marketers' first-party CRM data to engage customers. T ...
- Mozilla Firefox Rolls Out Privacy Protection On Android
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 14, 2023
Firefox on Tuesday began rolling out Total Cookie Protection (TCP) by defau ...
- Data Clean Rooms - The Promise That Could Power Durable, Privacy-First Measurement
MediaDailyNews, Teodora Scutelnicu - Thursday, March 2, 2023
Will Probabilistic become the new Deterministic? Data clean rooms can create ...
- Broadcasters Urged To Marshal All-Out First-Party Data Push
Digital News Daily, Karlene Lukovitz - Thursday, February 23, 2023
Revenue, sales, marketing, content, product, technology and innovation are all at stak ...
- Cookie Banners Could Soon Include AdChoices Icon
Digital News Daily, Wendy Davis - Tuesday, February 14, 2023
Online publishers and brands that greet website visitors with "cookie banners" m ...
- New Product Helps Advertisers Understand Audiences Without Cookies, Firm Says
Email Marketing Daily, Ray Schultz - Tuesday, January 24, 2023
ProfitWheel helps brands garner insights from their first-party data. ...
- The Trade Desk Offers Cross-Channel Data Tool For Ad Buyers
Publishers Daily, Ray Schultz - Sunday, January 8, 2023
The new technology, Galileo, allows advertisers to make use of first-party dat ...
- Easy Email: Channel Is One Of The Top Traffic Sources
Email Insider, Ray Schultz - Friday, December 23, 2022
Email drives $36 for every dollar spent, but faces data challenges, HubSp ...
- Brands Must Diversify Their Tactics To Make Up For Loss Of Cookies: Study
Email Marketing Daily, Ray Schultz - Wednesday, December 21, 2022
Cosmetics brand Lush is offering valuable email newsletters. The brand quit Faceboo ...