- Five Revisions Later, Big 4 Composite Falls To +4.3% This Year, +5.8% Next Year
MediaDailyNews, Joe Mandese - Wednesday, December 6, 2023
Aside from macroeconomic volatility coupled with incremental tentpole events, 2024 will experien ...
- Confidence About Cookieless Future Varies By Job Rank
Research Intelligencer, Rob Williams - Friday, December 1, 2023
C-suite marketing leaders and CEOs tend to be more optimistic than lower-lev ...
- Google Confirms January Cookie Deprecation
MediaDailyNews, Laurie Sullivan - Monday, November 27, 2023
Johann Hofmann, senior software engineer at Google, published an in-depth series ...
- Podcast Advertisers Offered Cookie-Free Targeting
Publishers Daily, Ray Schultz - Thursday, November 16, 2023
Acast and Proximic by Comscore form a partnership to drive contextual identificati ...
- GroupM, Google To Assess Impact Of Sandbox APIs On Advertising
MAD, Steve McClellan - Wednesday, November 15, 2023
The companies will be working with a select group of GroupM clien ...
- Cookie Draw-Down: How It Will Affect Advertisers And Publishers
Publishing Insider, Ray Schultz - Tuesday, November 14, 2023
C-suite executives and lower-level people differ on the impact, Fyllo reports. ...
- Just For You, YouTube Says
Performance Marketing Insider, Laurie Sullivan - Thursday, November 9, 2023
Two words will change the way brands message consumers in ads a ...
- Google Reminds Advertisers To Prepare For End Of Third-Party Cookies
MediaDailyNews, Laurie Sullivan - Tuesday, October 17, 2023
Deprecation of third-party cookies is prompting Google to develop tools that he ...
- Younger Consumers Are Most Likely To Protect Privacy
Research Intelligencer, Rob Williams - Thursday, October 19, 2023
Forty-two percent of people ages 18 to 34 have switched companies ...
- Yahoo's Cookieless ID Becomes Available Through Twilio
MediaDailyNews, Laurie Sullivan - Friday, October 13, 2023
The ad industry is undergoing a significant shift toward using first-party da ...
- Yahoo, LiveRamp Expand Partnership To Scale Addressability
MediaDailyNews, Karlene Lukovitz - Monday, October 16, 2023
Brands using the Yahoo DSP can achieve greater reach through Yahoo ConnectI ...
- The Match Game: Linking Up Email And Postal Addresses To Define Identity
Email Insider, Ray Schultz - Tuesday, October 10, 2023
Match rates vary widely depending on the provider, according to a stu ...
- Samsung Ads, Epsilon Partnership Creates First-Party Data Custom Audiences
MediaDailyNews, Laurie Sullivan - Wednesday, September 27, 2023
The partnership creates an OTT-buying solution to deliver addressable connected TV f ...
- ID5, Microsoft Advertising Deal Supports Publishers In Cookieless Transition
MediaDailyNews, Laurie Sullivan - Wednesday, September 20, 2023
ID5 announced a collaboration with Microsoft Advertising as the "advertising world ge ...
- Delaware Governor Signs Opt-Out Privacy Law
MediaDailyNews, Wendy Davis - Wednesday, September 13, 2023
Delaware Governor John Carney has signed a privacy law that gives residen ...
- Meta Must Face Claims Over Health Data
MediaDailyNews, Wendy Davis - Friday, September 8, 2023
A federal judge has ruled that Facebook users can proceed with ...
- MobileFuse Focuses On Saying Buy-Bye To Targeting
Performance Marketing Insider, Laurie Sullivan - Friday, September 8, 2023
Google has been rolling out Privacy Sandbox, its targeting and measurement alternati ...
- 45% Of U.S., U.K. Advertisers Have Used Same Ad Approach For Past 5 Years
Performance Marketing Insider, Laurie Sullivan - Thursday, August 31, 2023
Seventy-four percent of ad budgets have been impacted by the economic downtur ...
- How Are You Defining Your Data?
Media Insider, Cory Treffiletti - Wednesday, August 30, 2023
Challenges arise when we start diving into how first-party data gets us ...
- Gen Z Loves Social Media, Most Likely To Opt In To Tracking, Tinuiti Finds
Performance Marketing Insider, Laurie Sullivan - Monday, August 28, 2023
TikTok led across CPG categories for Gen Z, with Instagram the second-mo ...
- Advocacy Groups Press FTC To Investigate Google Over Children's Privacy
MediaDailyNews, Wendy Davis - Wednesday, August 23, 2023
Advocacy groups on Wednesday renewed their call for the FTC to investiga ...
- How To Get Around Third-Party Cookies For Targeting
Media Insider, Cory Treffiletti - Wednesday, August 23, 2023
The digital media ecosystem has a love/hate relationship with cookies. If y ...
- Why Retail Media Could Overtake Search
Performance Marketing Insider, Laurie Sullivan - Monday, August 21, 2023
More than 80% of marketers plan to increase their retail media investme ...
- Google Faces Calls For Investigation Into Children's Privacy
PolicyBlog, Wendy Davis - Thursday, August 17, 2023
A new Adalytics report is sparking calls for an investigation into YouTube ...
- Retail Media Networks Are Most Effective With Ads For Deals
Research Intelligencer, Rob Williams - Tuesday, August 8, 2023
About half of online shoppers said they pay attention to ads f ...
- Ericsson Emodo New CRO Dives Into AI, Audience ID-less Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 4, 2023
Rutledge brought more than 20 years of exec leadership experience at so ...
- Underdog Media Monetized Unaddressable Ad Supply With 33Across Lexicon
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 2, 2023
Ad bid win rates experienced an increase of 140% for 33Across Lexicon-enabl ...
- Privacy Acrobatics: Brands Lack The Resources To Cope With Data Changes
Email Insider, Ray Schultz - Friday, July 28, 2023
Many firms need technical and legal help to comply with new la ...
- MGID Prepares Ad Industry For A Myriad Of Google's Changes
Data & Programmatic Insider, Laurie Sullivan - Monday, July 24, 2023
It's the thrill of continuous change that keeps some in the ad-technolo ...
- Former Xandr GM Takes Helm At Captify As Intent Signals Go Cookieless
Performance Marketing Insider, Laurie Sullivan - Friday, July 21, 2023
Mike Welch will succeed Dominic Joseph as Captify CEO. The appointment cemen ...