The Media Rating Council (MRC) late Tuesday announced it has put Comscore’s Media Metrix desktop digital audience-measurement service on hiatus, while it makes methodological changes related to Google’s deprecation of web browser cookies.
The hiatus, which is effective April 19, will continue until the changes are completed sometime in the second half of this year.
In a related move, Comscore also asked the MRC to postpone the accreditation process for the mobile version of its Media Metrix service until the methodological changes are completed.
The accreditation audit process for both Comscore’s desktop and mobile measurement services is expected to resume in the first half of 2023, but it’s unclear how long that will take.
“Comscore remains fully committed to the MRC accreditation process for both [its desktop and mobile measurement services],” the company said in a statement, adding that the digital services’ hiatus is unrelated to the MRC’s ongoing audit of its TV measurement service, which is on track for review by the MRC audit committee in the third quarter of this year.