- Lower TV Upfront Deals In 2021, CTV And Cord-Cutting On Rise
Television News Daily, Wayne Friedman - Tuesday, January 12, 2021
Nearly 60% of TV advertisers are making less traditional TV upfront commitmen ...
- Samsung Ads Launches Measurement Pilot: GM, Dentsu Sign On
Television News Daily, Wayne Friedman - Tuesday, December 15, 2020
Samsung Ads will provide ad viewership, incremental reach, and effectiveness metrics f ...
- Talking Turkey, Streaming It Too: U.S. Broadband Usage Spikes Thanksgiving Day
MediaDailyNews, Joe Mandese - Monday, November 30, 2020
Spurred by Zoom's removal of data limits across its platform on Thanksgivi ...
- Why Pay-TV Operators Are Scrambling: Sub And Revenue Growth Curves Both Favor OTT
Video Insider, Karlene Lukovitz - Tuesday, December 1, 2020
The pandemic-driven streaming surge has accelerated over-the-top video subscriptions, driving them ...
- Nintendo Halo Effect, Search Share Rises With Release Of Next-Gen PlayStation, Xbox
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 20, 2020
Search data from Captify revealed that PlayStation 5 had the majority sha ...
- 'Online Video,' 'Conversion Funnel' Soar
MediaDailyNews, Michael McLaren - Friday, November 20, 2020
Online video took center stage in the past few months as ma ...
- Cord-Cutting Slows In Q3, Boosted By Sports TV, Political News
Television News Daily, Wayne Friedman - Friday, November 20, 2020
Cord-cutting in the U.S. slowed in Q3 for traditional and virtual p ...
- CTV's Share Of Video Impressions Hit 41% In Q3, Up 23% YoY
Video Insider, Karlene Lukovitz - Tuesday, November 10, 2020
Mobile's share of video impressions declined by 8% in Q3 to 43 ...
- More TV Cord-Cutting To Come, Virtual Pay TV Providers Bring Little Help
Television News Daily, Wayne Friedman - Monday, September 21, 2020
eMarketer estimates there will be a 7.5% decline in 2020 (6.6 milli ...
- Cutting Down On Cord-Cutting? Charter's Spectrum Might Have The Answer
TV Watch, Wayne Friedman - Monday, September 21, 2020
CEO Tom Rutledge attributed the company's video growth to the strength ...
- Cord-Cutting Advances: 37% Of Wireline Broadband Homes Don't Have Traditional Pay TV
Digital News Daily, Karlene Lukovitz - Thursday, September 10, 2020
In addition, nearly 30% of all occupied U.S. homes did not subscri ...
- Study: CTV Reaches 'Persuadable' Voters Not Reached By Pay TV
Digital News Daily, Karlene Lukovitz - Monday, August 17, 2020
Forty percent of independents and undecideds don't subscribe to pay TV, b ...
- Virtual Pay TV Service fuboTV Grows Revenues By Nearly 80% In Q1
Television News Daily, Wayne Friedman - Wednesday, July 8, 2020
Much of fuboTV's growth comes from subscription revenue -- up 74% ...
- eMarketer: OTT Time Spent To Rise 23%, Exceed An Hour For First Time
Video Insider, Karlene Lukovitz - Tuesday, June 16, 2020
The acceleration is being driven not just by stay-at-home, but the bo ...
- What Will Change For Pay TV In Future
TV Watch, Wayne Friedman - Thursday, May 21, 2020
Many sports fans are complaining they should be charged less for cab ...
- Pay-TV Providers Lost A Record 2M+ Subscribers In Q1
Digital News Daily, Karlene Lukovitz - Thursday, May 14, 2020
While COVID-19's impacts may have played a part, several providers cited ...
- Study: COVID-19 Renders Pay TV Status Uncertain
Television News Daily, Wayne Friedman - Tuesday, April 21, 2020
Among all TV households with pay TV subscriptions, 11% plan to c ...
- NFL Delay May Lead 33% Of Cable Subscribers To Cancel
Research Intelligencer, - Monday, April 13, 2020
If the NFL season is postponed, 33% of pay-TV customers said th ...
- Poll: NFL Delay Likely To Accelerate Cord Cutting
Digital News Daily, Karlene Lukovitz - Thursday, April 9, 2020
A third of U.S. cable TV subscribers said a delay of t ...
- Virtual Pay TV Providers' Growth Slows In 2019, Total Pay TV Universe Slips 3.8%
Television News Daily, Wayne Friedman - Thursday, February 20, 2020
So-called virtual pay TV providers now collectively total 9.96 million subscribers, addi ...
- Viacom Stock Hit Hard As Q4 Revenues Weaken
Television News Daily, Wayne Friedman - Thursday, February 20, 2020
Confirming news of a broader streaming product, ViacomCBS president/CEO Bob Bakish sa ...
- Analysts: Netflix's Growth Through Cord-Cutters Almost Spent
Digital News Daily, Karlene Lukovitz - Wednesday, February 19, 2020
Most pay-TV subscribers already have Netflix, so they won't be adding ...
- More Legacy TV Cord Cutting To Come
TV Watch, Wayne Friedman - Tuesday, February 18, 2020
Roku says half all U.S. homes will be cord cutters or cord-neve ...
- Sling Cooks Up 'National Cut The Cord Day' As 5th Anniversary Promotion Hook
Digital News Daily, Karlene Lukovitz - Friday, February 7, 2020
To push still-reluctant consumers to cut the cord, Sling TV is offeri ...
- A la Carte Cable TV May Spell Disaster For Networks, Customers Alike
TV Watch, Wayne Friedman - Thursday, December 26, 2019
Imagine, every month, if all U.S.customers were offered an option to pi ...
- Sports TV Viewers Remain Major Customers Of Pay TV Industry
Television News Daily, Wayne Friedman - Monday, December 23, 2019
Regular or semi-regular sports TV viewers remain major customers of traditional p ...
- Will Streaming And Media Concentration Lead To Another Vast Wasteland?
Television News Daily, Marilyn Greenwald - Thursday, December 5, 2019
It's time to revisit the former FCC chairman Newton Minow's warning th ...
- YouTube Rolls Out Masthead Ads In App After Tests With Fox
Digital News Daily, Laurie Sullivan - Friday, November 22, 2019
YouTube Masthead ads are now available for TV screens in its ...
- Charter CEO Predicts Cord-Cutting Will Slow
Digital News Daily, Karlene Lukovitz - Monday, November 25, 2019
While most analysts are predicting continued heavy pay-TV subscriber losses, Tom Rutled ...
- Data Consumption Jumps By More Than 20%, Reflects Shift From Linear To Streaming Media
Research Intelligencer, Joe Mandese - Wednesday, November 13, 2019
Broadband data consumption by American households is accelerating, mainly due to t ...