- Marin, RevTrax Link Paid-Search Campaigns To In-Store Sales
Online Media Daily, Laurie Sullivan - Thursday, June 28, 2012
Marin Software has formed a partnership with RevTrax to connect online paid-sear ...
- Carapelli Olive Oil Campaign Stresses Social Sharing
Marketing Daily, Karlene Lukovitz - Friday, June 15, 2012
Dubbed "Made with Care, Made to Share," the campaign's hub is ...
- RetailMeNot.com Expands Coupons Via iPhone App
Online Media Daily, Mark Walsh - Wednesday, June 13, 2012
Online coupon provider RetailMeNot.com has introduced a new app for the iPho ...
- RetailMeNot Launches iPhone App
Raw, Mark Walsh - Wednesday, June 13, 2012
Online coupon provider RetailMeNot.com has
introduced a new couponi ...
- Vodafone Takes Control Of Mobile Coupon Biz Vouchercloud
Around the Net In OMD Europe, Nina Lentini - Sunday, June 10, 2012
Upping its stake to 57%, the operator will be able to mo ...
- The Cookie Stuffing Controversy
SearchBlog, Laurie Sullivan - Thursday, June 7, 2012
After some controversy surrounding Convertro's white paper on cookie stuffing, I decid ...
- True Lemon Coupons For Summer
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 5, 2012
True Lemon, a challenger brand to the well-saturated $1 billion powdered so ...
- Smartphone Owners Are Ready for M-Coupons - Are You?
MoBlog, Steve Smith - Tuesday, May 22, 2012
According to a new Harris survey of smartphone owners, 40% of th ...
- WhaleShark Expands Coupon Empire to France
Around the Net In OMD Europe, Tanya Gazdik - Wednesday, May 16, 2012
Online coupon giant WhaleShark Media, which operates the RetailMeNot coupon site ...
- Link-Building Strategies By Number
Around the Net in Search Marketing, Laurie Sullivan - Friday, May 11, 2012
Linking strategies vary widely and become complex. Ted Ives makes it simp ...
- Mobile Ad Platform Serves Up Local Offers In Real-Time
Online Media Daily, Laurie Sullivan - Wednesday, May 9, 2012
edo is building out an advertising channel where a swipe of ...
- Foursquare Giving Coupons A Go
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, May 9, 2012
Foursquare is reportedly getting into the coupon business, and soon plans ...
- Trop50 Extends Products -- And 'Girlfriends' Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, April 24, 2012
PepsiCo continues to build on the impressive success of its half-the-calories juic ...
- Report: Coupon Offers Decline 8.1%
Marketing Daily, Sarah Mahoney - Tuesday, April 3, 2012
Food marketers drastically cut their use of coupons last year, issuing 13. ...
- SEC Probes Groupon
Around the Net in Online Marketing - Top of the News, Gavin O'Malley - Tuesday, April 3, 2012
Long a lightning rod for controversy, life as a public company ...
- Starbucks To Run First Google Offers On Wednesday
Raw, Laurie Sullivan - Tuesday, April 3, 2012
Google Offers will run its first deal with Starbucks on Wednesday. ...
- Digital Coupon Users Shop More, Spend More
Research Brief, Jack Loechner - Monday, April 2, 2012
A soon to be released study from Coupons.com, in conjunction with G ...
- News America Marketing Debuts iPad Coupon App
MediaDailyNews, Erik Sass - Monday, March 19, 2012
One of the nation's largest coupon publishers, News America Marketing, has creat ...
- Method Launches Video Madness
Marketing Daily, Karl Greenberg - Monday, March 12, 2012
The campaign "Clean Happy," via San Francisco-based Mekanism, includes a music vid ...
- AmEx Turns Tweets Into Savings
Marketing Daily, Tanya Gazdik - Wednesday, March 7, 2012
American Express cardmembers can now sync their cards with Twitter and wh ...
- Walgreens/Foursquare Combo First National Effort
Marketing Daily, Sarah Mahoney - Wednesday, March 7, 2012
Walgreens has signed an exclusive deal with Foursquare, which it claims mak ...
- Affluents, Coupons, And The Implications Of A Female-driven Marketplace
Engage:Affluent, Stephen Kraus - Wednesday, February 15, 2012
People are often surprised to learn how frequently Affluent consumers use coupo ...
- 4.6 Billion Dollars Saved By Consumers With Coupons
Research Brief, Jack Loechner - Thursday, February 9, 2012
According to the 2012 NCH Coupon Facts for the U.S. CPG coup ...
- FSIs Challenged By Digital Coupons
MediaDailyNews, Steve McClellan - Thursday, February 2, 2012
Kantar reported that digital coupon distribution was up just over 12% ...
- NFC Adoption Rates Rising In Advertising, Marketing
Online Media Daily, Laurie Sullivan - Wednesday, February 1, 2012
Expect approximately 100 million near field communication-enabled smartphones to ship in 201 ...
- Coupons Remain Popular, Digital Searches Up
MediaDailyNews, Erik Sass - Friday, January 27, 2012
Amid continuing economic uncertainty, the total value of savings associated with coup ...
- Frugal Optimism Is Consumer Mindset For 2012
Research Brief, Jack Loechner - Wednesday, January 25, 2012
According to the recent SymphonyIRI Group's MarketPulse survey, shoppers became more optimist ...
- Mobile Coupon Redemption Rate Will Reach 8% By 2016
Mobile Marketing Daily, Steve Smith - Thursday, January 5, 2012
The mobile coupon model that has rapidly taken hold in the F ...
- Marketers Hold The Promo Line In 2011, Coupon Volume Drops For First Time In Years
MediaDailyNews, Joe Mandese - Wednesday, January 4, 2012
In what could be an important lagging indicator that Madison Avenue ...