- Pump It: Outcast Brings Personalized Greetings, Mobile Coupons
MediaDailyNews, Erik Sass - Monday, October 3, 2011
Gas pumps equipped with Outcast Media's Applause TV will soon be greeti ...
- The Psychology of Couponing: Where Ajillitee Went Wrong
Performance Marketing Insider, Gord Hotchkiss - Thursday, September 22, 2011
Is a Groupon model the next big thing for B2B? Apparently no ...
- With Mega Coupons, Whole Foods Goes On Offensive
Marketing Daily, Sarah Mahoney - Wednesday, September 14, 2011
While it probably won't be enough to shed its "Whole Paycheck" reputatio ...
- How Do Groupon-type Daily Deals Affect Direct Marketing?
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 12, 2011
Digital coupon companies like Groupon and LivingSocial are heading toward IPOs, whi ...
- Study: Lottery Winners Would Continue To Clip
Marketing Daily, Nina Lentini - Monday, August 29, 2011
"Overwhelmingly, 96% of the more than 23,300 respondents said that they wou ...
- Groupon Down, Living Social Up
Around the Net in Search Marketing, Laurie Sullivan - Monday, August 29, 2011
Search marketers that are thinking about tying campaigns into daily deal coup ...
- Thar's Coupons In Them Thar Newspapers!
Around the Net In Brand Marketing, Nina Lentini - Thursday, August 18, 2011
Newspapers are mysteriously vanishing from racks across the country. Thieves are swipi ...
- Promote With Coupons
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, August 16, 2011
Ecommerce cart abandonment is common when consumers have to leave the scre ...
- People Still Turn To Sunday Papers For Coupons
Marketing Daily, Aaron Baar - Wednesday, August 10, 2011
According to Scarborough Research, coupon usage for household items such as groceri ...
- What's Behind Dannon Greek's Oikos Rebranding?
Marketing Daily, Karlene Lukovitz - Thursday, August 11, 2011
While the product's formula isn't being changed, with new branding -- ...
- ReachLocal Could Build 'Need' Marketing Platform For Small Biz
Online Media Daily, Laurie Sullivan - Friday, August 5, 2011
As the Internet continues to transform into a platform allowing consumers ...
- AMF Bowling Centers Measuring Couponing, Digital Marketing
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 5, 2011
Richmond Va.-based AMF Bowling Centers, which has over 290 bowling centers nationwid ...
- Target Aims For Digital Darlings In BTS Efforts
Marketing Daily, Sarah Mahoney - Tuesday, August 2, 2011
Back-to-college kids, for instance, can go to Target.com/collegehub and go through ...
- Google Serves Up Daily Deals On Rival Bing
Online Media Daily, Laurie Sullivan - Monday, August 1, 2011
Google may have acquired The Dealmap, a company in the daily de ...
- Consumers Saved $2 Billion With Coupons in 1st Half 2011
Research Brief, Jack Loechner - Tuesday, August 2, 2011
According to the NCH Resource Center, U.S. Consumer Package Goods (CPG) markete ...
- Secret's 'Mean Stinks' Enlists 'Glee' Star
Marketing Daily, Tanya Gazdik - Thursday, July 21, 2011
Secret consumers will also be able to show support for "Mean Stink ...
- Aunt Jemima: Video Response Prompts TV Effort
Marketing Daily, Karlene Lukovitz - Monday, June 27, 2011
That approach came about because the marketing team was so impressed ...
- Major Deal Sites Miss Paid-Search Opportunities
Online Media Daily, Laurie Sullivan - Wednesday, June 22, 2011
Groupon remains the most popular daily deal site among subscribers, supporting twi ...
- Coupons.com Raises $200 Million To Rival Groupon
Online Media Daily, Mark Walsh - Thursday, June 9, 2011
Groupon isn't the only company benefiting from the boom in digital discount ...
- Deal Me In: Amazon Launches AmazonLocal
Online Media Daily, Laurie Sullivan - Thursday, June 2, 2011
Amazon invested $175 million in LivingSocial last year, but Thursday it cement ...
- Groupon Finally Files IPO
Online Media Daily, Laurie Sullivan - Thursday, June 2, 2011
Daily deals site Groupon filed for an IPO Thursday with the intenti ...
- Google Wakes Sleeping NFC Dog
SearchBlog, Laurie Sullivan - Friday, May 27, 2011
Most marketers have not heard of the NFC Forum, a standards bo ...
- Kimberly-Clark Gets In 'Cars 2' Back Seat
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 24, 2011
K-C is doing its biggest multibrand retail-marketing program in eight years wi ...
- Kraft Polly-O, String Cheeses Offer Twisted Fun
Marketing Daily, Karlene Lukovitz - Friday, May 13, 2011
Kraft Foods' string cheeses -- branded Polly-O on the East Coast a ...
- House Foods Tofu Taps DreamWorks Magic
Marketing Daily, Karlene Lukovitz - Thursday, May 12, 2011
Tofu isn't the kind of product you'd immediately associate with Hollywood. B ...
- Groupon Goes To China
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 6, 2011
The Chicago-based Internet coupon company Groupon is in a tough market ...
- Local.com Acquires Krillion
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, May 3, 2011
Irvine, Calif.-based Local.com acquired location-based product search company Krillion for $3.5 millio ...
- Coupons are Going Paperless
Notes from the Digital Frontier, morgan - Monday, April 25, 2011
Recycle Go Green Save the trees Paperless All of these are phras ...
- Kroger Joins Digital Coupon Service
Marketing Daily, - Thursday, April 28, 2011
Kroger, the country's biggest supermarket chain, has joined SavingStar, a paperless groce ...
- Former Yahoo Execs Launch Daily Deals Social Network
Online Media Daily, Laurie Sullivan - Tuesday, April 26, 2011
Yahoo veterans -- Nick Weir, Usama Fayyad and Hunter Madsen -- ha ...