- Method Launches Video Madness
Marketing Daily, Karl Greenberg - Monday, March 12, 2012
The campaign "Clean Happy," via San Francisco-based Mekanism, includes a music vid ...
- AmEx Turns Tweets Into Savings
Marketing Daily, Tanya Gazdik - Wednesday, March 7, 2012
American Express cardmembers can now sync their cards with Twitter and wh ...
- Walgreens/Foursquare Combo First National Effort
Marketing Daily, Sarah Mahoney - Wednesday, March 7, 2012
Walgreens has signed an exclusive deal with Foursquare, which it claims mak ...
- Affluents, Coupons, And The Implications Of A Female-driven Marketplace
Engage:Affluent, Stephen Kraus - Wednesday, February 15, 2012
People are often surprised to learn how frequently Affluent consumers use coupo ...
- 4.6 Billion Dollars Saved By Consumers With Coupons
Research Brief, Jack Loechner - Thursday, February 9, 2012
According to the 2012 NCH Coupon Facts for the U.S. CPG coup ...
- FSIs Challenged By Digital Coupons
MediaDailyNews, Steve McClellan - Thursday, February 2, 2012
Kantar reported that digital coupon distribution was up just over 12% ...
- NFC Adoption Rates Rising In Advertising, Marketing
Online Media Daily, Laurie Sullivan - Wednesday, February 1, 2012
Expect approximately 100 million near field communication-enabled smartphones to ship in 201 ...
- Coupons Remain Popular, Digital Searches Up
MediaDailyNews, Erik Sass - Friday, January 27, 2012
Amid continuing economic uncertainty, the total value of savings associated with coup ...
- Frugal Optimism Is Consumer Mindset For 2012
Research Brief, Jack Loechner - Wednesday, January 25, 2012
According to the recent SymphonyIRI Group's MarketPulse survey, shoppers became more optimist ...
- Mobile Coupon Redemption Rate Will Reach 8% By 2016
Mobile Marketing Daily, Steve Smith - Thursday, January 5, 2012
The mobile coupon model that has rapidly taken hold in the F ...
- Marketers Hold The Promo Line In 2011, Coupon Volume Drops For First Time In Years
MediaDailyNews, Joe Mandese - Wednesday, January 4, 2012
In what could be an important lagging indicator that Madison Avenue ...
- Group Deals Profitable and Effective For Local Merchants
Research Brief, Jack Loechner - Tuesday, December 27, 2011
New marketing trends data from MerchantCircle's 7th survey of small business owne ...
- CouponNetwork Pairs Coupons With Video
Online Media Daily, Erik Sass - Tuesday, December 20, 2011
With digital coupons growing in popularity, marketers are looking for ways ...
- Electronic Couponing Takes A Big Step Forward
Marketing Daily - Top of the News, Thom Forbes - Tuesday, December 20, 2011
It's not difficult to predict that a press release about a futu ...
- Engage Your Next Billion Consumers
Online Media Daily, Nathan Eagle - Thursday, December 15, 2011
Future revenue and earnings growth will come not from North America ...
- Aside From Search, What Media Will Drive Online Advertising In 2012?
SearchBlog, Laurie Sullivan - Friday, December 9, 2011
In addition to search marketing, Citigroup Analyst Neil Doshi points to mobil ...
- Kikkoman Coupon Promoted On 'Super Chefs'
Marketing Daily, Karlene Lukovitz - Monday, December 5, 2011
Kikkoman, a sponsor of Food Network's "The Next Iron Chef: Super Chef ...
- Restaurant Industry Serves Up Mobile Offers
Online Media Daily, Mark Walsh - Monday, December 5, 2011
The holiday shopping season has underscored how retailers are increasingly embracing mobi ...
- Kraft Cheeses Offer Seasonal Recipes, Coupon Booklet
Marketing Daily, Karlene Lukovitz - Wednesday, November 30, 2011
$4.99 booklet purchasable via HSN includes $30 worth of coupons, plus ...
- Coupon Campaigns Should Closely Follow Consumer Behavior
Online Media Daily, Laurie Sullivan - Tuesday, November 22, 2011
Behavior of desktop and mobile-loving, cost-cutting consumers, along with timing, should beco ...
- Walgreens Unveils Black Friday Mobile Coupons
Around the Net In Brand Marketing, Karl Greenberg - Friday, November 18, 2011
Walgreens on Thursday added scannable coupons to its mobile applications, with exclusi ...
- Newspaper Group Forms Daily Deal Venture
Around the Net In Online Marketing, Gavin O'Malley - Friday, November 18, 2011
Life just got more complicated for Groupon. Trying to reclaim the “coupon&rdqu ...
- Coupons Site Spreads Savings Across Facebook
Online Media Daily, Laurie Sullivan - Wednesday, November 16, 2011
Coupons.com released an automated platform dubbed Brandcaster Social that lets marketers impleme ...
- Publix Drops The Ball In Online Sweeps
Around the Net In Brand Marketing, Karl Greenberg - Monday, November 7, 2011
Lakeland, Fla.-based Publix Super Markets will send participants in an online sweepstak ...
- Want Brand Love on Social? Offer Discounts
Marketing Daily, Karlene Lukovitz - Thursday, November 3, 2011
The top reason for following or liking a brand, company or celebri ...
- Urban Airship Acquires SimpleGeo
Online Media Daily, Steve Smith - Tuesday, November 1, 2011
App notifications, messaging and purchasing platform Urban Airship has purchased another s ...
- Everyday Savers: Not Extreme, But 'Forever Frugal'
Marketing Daily, Sarah Mahoney - Tuesday, November 1, 2011
While extreme couponing may be more of a reality-TV event than realit ...
- Kettle Brand In First National TV Campaign
Marketing Daily, Karlene Lukovitz - Monday, October 24, 2011
After 30 years of heavy reliance on word-of-mouth advocacy, Diamond Foods, Inc. ...
- Survey: Online Coupon Users Spend More
Marketing Daily, Aaron Baar - Thursday, October 6, 2011
According to a new survey of consumers conducted by Forrester Consulting (commission ...
- Consumers Warm To Location-Based Coupons
Online Media Daily, Steve Smith - Thursday, October 6, 2011
According to a survey of mobile users by Prosper Mobile Insights, 6 ...