- Searching For Mr.P: Pringles' SB Campaign Begins And Ends With User-Generated Content
CPG Insider, Danielle Oster - Friday, February 9, 2024
Pringles' U.S. marketing lead discusses the role of fan engagement in bringi ...
- Bud Light Goes For Genie Outreach
Mad Blog, Barbara Lippert - Thursday, February 8, 2024
A genie whose look is more Freddy Mercury than abracadabra grants so ...
- ScarJo Joins 'Almost Champions' In M&M's Super Bowl Campaign
Marketing Daily, Danielle Oster - Thursday, February 8, 2024
The actress' two-for-two Oscar loss qualified her for the "Almost Champions Ri ...
- Nerds Introduce Brand Character Gummy In Ferrara's Big Game Debut
Marketing Daily, Danielle Oster - Thursday, February 8, 2024
The also spot features an appearance by singer and viral TikTok st ...
- 'TP Is Nacho Best Choice': Dude Wipes Runs Cheeky Digital OOH SB Campaign
Marketing Daily, Danielle Oster - Thursday, February 8, 2024
The sanitary wipes brand's digital OOH takeover at Las Vegas' Resort Wor ...
- Aubrey Plaza Deadpans 'Having A Blast' In Mtn Dew's Super Bowl Ad
Marketing Daily, Danielle Oster - Wednesday, February 7, 2024
The campaign uses the concept of "having a blast" anywhere, anytime, ...
- Can Flicking The Cognitive Switch Boost Focus And Concentration?
Pharma & Health Insider, Les Luchter - Thursday, February 8, 2024
Biotech company Juvenescence is marketing Cognitive Switch through medically trained "science influence ...
- Pringles Taps Chris Pratt To Grow His 'Stache For Super Bowl Ad
Marketing Daily, Danielle Oster - Tuesday, February 6, 2024
Broadcast spot focuses on Pratt's resemblance to the guy on the Pringl ...
- Anheuser-Busch Light Beers Go Heavy On Celebs For Super Bowl
Marketing Daily, Danielle Oster - Tuesday, February 6, 2024
Bud Light's spot features Post Malone and Peyton Manning; Michelob's, Dan Marin ...
- Kick-Ass Grandmas Spark Doritos Dinamita's Super Bowl Ad
Marketing Daily, Danielle Oster - Tuesday, February 6, 2024
The ad may feature a new generation of talent in actors Jen ...
- Dove Jumps Into The Confidence Pool
Mad Blog, Barbara Lippert - Monday, February 5, 2024
Dove intros its Body Confident Sport Program by showing a girl's unea ...
- BodyArmor Challenges 'Field Of Fake' In Super Bowl Debut
Marketing Daily, Danielle Oster - Monday, February 5, 2024
The Coca-Cola brand's regional spot follows the launch of its new ze ...
- Jeremy Renner Feeling 'Planty Good' In Silk's Super Bowl Debut
Marketing Daily, Danielle Oster - Sunday, February 4, 2024
The "Hawkeye" actor whips up breakfast for himself and his daughter ...
- Popchips Parent Our Home Acquires Two Snack Brands From Utz
Marketing Daily, Danielle Oster - Friday, February 2, 2024
Our Home acquired the Good Health and R.W. Garcia brands of salt ...
- May-ow! Kate McKinnon's Cat Is Global Celeb In Hellman's Super Bowl Ad
Marketing Daily, Danielle Oster - Wednesday, January 31, 2024
The fourth-consecutive Super Bowl campaign from the brand continues its focus ...
- Oikos Enlists Martin Lawrence, Shannon Sharpe For Broadcast-less Super Bowl Campaign
Marketing Daily, Danielle Oster - Wednesday, January 31, 2024
The Danone Greek yogurt brand's "Hold My Oikos" campaign runs across channe ...
- Mars Invests $50M+ In 'Chew You Good' Gum Brands Platform
Marketing Daily, Danielle Oster - Tuesday, January 30, 2024
A global campaign across more than 70 markets will introduce a platfo ...
- Budweiser's Clydesdales Provide 'Old School Delivery' In Big Game Ad
Marketing Daily, Danielle Oster - Wednesday, January 31, 2024
AB InBev's 60-second ad demonstrates the brand's commitment to fan service ...
- MiraLax Loosens Up The Constipation Conversation
Marketing Daily, Les Luchter - Monday, January 29, 2024
Abbi Jacobson and Ilana Glazer, stars of "Broad City," reunite five yea ...
- Werther's Original Launches First Global Campaign In 5 Years
Marketing Daily, Danielle Oster - Monday, January 29, 2024
"Home Sweet Home" celebrates comfort and emotional connection among families. ...
- Millennial Stress, Female Blockage: Issues Facing The Nation
Mad Blog, Barbara Lippert - Friday, January 26, 2024
"Broad City" stars give a millennial master class in constipation in ...
- Daily Harvest Launches Fruit & Veggie Pops, With -- Surprise! -- A Nail Polish Collab
Marketing Daily, Teresa Buyikian - Friday, January 26, 2024
The ready to eat, allergen-friendly frozen popsicles each contain six or few ...
- Hot Wing Sauce In A Glass? Truly Gives Hard Seltzer Spicy Kick
Marketing Daily, Danielle Oster - Sunday, January 28, 2024
The Boston Beer Co. brand makes sure viewers can drink their fi ...
- Underpants -- And 'You Don't Own Me,' German-Style
Mad Blog, Barbara Lippert - Thursday, January 25, 2024
A hairy, comically jiggly-bellied underpants-wearer replaces Jeremy Allen White in shot-for-shot ...
- Heinz Celebrates Ketchup Lovers Willing To Endure 'The Wait'
Marketing Daily, Danielle Oster - Thursday, January 25, 2024
The first global campaign under the "It Has To Be Heinz" platfo ...
- AB InBev's 3-Brand Game Plan Makes It Biggest SB Beer Advertiser
Marketing Daily, Danielle Oster - Thursday, January 25, 2024
Brand teases spots featuring Lionel Messi, returning equine icons, and introducing ...
- Evian Names Tennis Phenom Frances Tiafoe Global Brand Ambassador
Marketing Daily, Danielle Oster - Thursday, January 25, 2024
Tiafoe joins a list of tennis greats who have partnered with t ...
- Plant-Based CPG Brand Partners With Studio Behind 'Chicken Run'
Marketing Daily, Danielle Oster - Wednesday, January 24, 2024
Alpha Foods' partnership with Aardman Animations centers around packaging for its nugge ...
- M&M's To Award Legendary NFL Players With 'Almost Champions' Rings
Marketing Daily, Danielle Oster - Tuesday, January 23, 2024
The rings, set for 3 Hall of Famers who never won t ...
- P&G Says It's 'Not The Time' To Pull Back On Marketing Spend
Marketing Daily, Danielle Oster - Tuesday, January 23, 2024
CFO called Olay Super Serum "the most successful new serum in t ...