- Hot Dog Hype: Tasty, Bad For You And Back In The Spotlight
Marketing Daily - Top of the News, Sarah Mahoney - Friday, July 7, 2023
Oscar Mayer, Heinz, Ikea and Costco all offer an updated spin ...
- Feds Crack Down On Edibles Marketing
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, July 5, 2023
The Federal Trade Commission and U.S. Food and Drug Administration are cracking do ...
- Check Ball Park's Hot Dog Index Before Grilling Outside!
Marketing Daily, Les Luchter - Wednesday, July 5, 2023
When the Index says it's a good day for grilling, Ball Pa ...
- Barbie's Changing Dreamhouse Reflects Social, Economic Trends
Around the Net In Brand Marketing, Tanya Gazdik - Monday, July 3, 2023
When Barbie bought her first dreamhouse in 1962, it was difficult f ...
- Pourri Unpacks Nostalgic 'Camp Funk' Campaign Against Stinky Moments
Marketing Daily, Les Luchter - Friday, June 30, 2023
Featuring adults dressed and acting as teenagers at summer camp,12 spots ta ...
- Keebler Steps Out of the Dark With 'Magic Is Here'
CPG Insider, Sarah Mahoney - Thursday, June 29, 2023
After a 15-month hiatus, Keebler is deploying Ernie and the Elves agai ...
- Cacique: Mexican Food Now Outsells Italian
Marketing Daily, Sarah Mahoney - Wednesday, June 28, 2023
"We live in a world where salsa outsells ketchup and tortillas outse ...
- SodaStream: Making Your Own Pepsi Is Creative, Earth-Friendly Act
Marketing Daily, Les Luchter - Tuesday, June 27, 2023
"If you can dream it, you can stream it," declares a n ...
- Picky, Picky: Rockstar Energy Rocks Consumer Quiz As Research Tool
Marketing Daily, Les Luchter - Monday, June 26, 2023
Find Your Flavor was launched because "our ecommerce D2C team realized consume ...
- In A First, Lysol Debuts An Air Sanitizer
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, June 27, 2023
It's long been known for killing germs on surfaces. The new produ ...
- Skin Care Brands Are Popular On Instagram
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, June 22, 2023
Happi Magazine ranks the leading skin care brands by their number of followe ...
- Lytics, LiveRamp Collaborate On Identity Marketing, Kraft Pilots Program
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 20, 2023
The strategy, built on the partnership, is now available to a sele ...
- Macy's, General Motors, PepsiCo Carry On With Pride Events
Around the Net In Brand Marketing, Tanya Gazdik - Monday, June 19, 2023
Despite backlash at other large companies, some are carrying on with the ...
- Grey Goose Tackles Martini-Making Intimidation With Ready-To-Drink
Marketing Daily, Les Luchter - Tuesday, June 20, 2023
The difficulties of making the iconic cocktail are solved by a litt ...
- McKinsey Analyzes Economic Impact Of Generative AI
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 16, 2023
The latest estimates put the equivalent of $2.6 trillion to $4.4 trilli ...
- Sprite's Hip-Hop Dynasty: Honoring the Beats That Changed the World
CPG Insider, Sarah Mahoney - Friday, June 16, 2023
The "Summer of Drops" campaign celebrates hip-hop's 50th anniversary and the brand ...
- Blue Bunny Hunts For America's Softest Dad
Marketing Daily, Sarah Mahoney - Thursday, June 15, 2023
Ice cream brand asks people to nominate all the French-braiding, TikTok-dancing a ...
- Emergen-C Taps Nostalgia With Pop-Rock Vibes, Celeb Endorsement
Pharma & Health Insider, Les Luchter - Thursday, June 15, 2023
As a throwback to the aughts, Haleon launched Pop Rock-style brand extensi ...
- Condiment Crazy? Heinz Rallies Consumer Involvement
Marketing Daily, Les Luchter - Monday, June 12, 2023
Sweepstakes taps into love of collecting condiment packages, while Remix lets consume ...
- New Gatorade Brand Exec Tees Up Nostalgic Blast
Marketing Daily, Sarah Mahoney - Friday, June 9, 2023
In the first ad under new chief brand marketer Anuj Bhasin, Gatora ...
- Ogilvy Names Matos Global ECD For SC Johnson Brands
People on the Move, Fern Siegel - Thursday, June 8, 2023
Matos' hire follows SC Johnson's consolidation of its global creative and commer ...
- Ro Derm's Head Of Marketing's Prescription For Success
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, June 13, 2023
"You realize how little you know about the world, what you ...
- Traditional Medicinals Takes Sustainable, Celeb-Friendly Marketing Approach
Marketing Daily - Top of the News, Les Luchter - Wednesday, June 7, 2023
Traditional Medicinals is sponsoring an on-site Eco-Village during all 42 stops ...
- Splenda Introduces Peel & Pour Drink Mix
Marketing Daily, Sarah Mahoney - Monday, June 5, 2023
The new product offers multiple servings from a single package, aimed ...
- The Sustainable Pharmacy: Cabinet Health Brings First Refillable OTC Medicine Bottles To CVS
Marketing Daily - Top of the News, Les Luchter - Monday, June 5, 2023
14 Cabinet Health OTC medications are available in shatterproof frosted glass bottle ...
- Pompeian Olive Oil Tackles Favored Fats Problem: Olive Oil Usage Slipping
Marketing Daily - Top of the News, Sarah Mahoney - Saturday, June 3, 2023
VP Marketing Colleen Nash explains the reasoning behind a new campaign th ...
- Ugh, There's People Vomiting -- And It's An Ad?
CPG Insider, Steve Ellwanger - Friday, June 2, 2023
Can a brand "flaw" also be an attribute to help inform effecti ...
- Dr. Squatch, Alex Honnold In Thumb-Wrestling Thriller
Marketing Daily, Sarah Mahoney - Wednesday, May 31, 2023
The legendary rock climber has the world's strongest hands. The men's groomi ...
- Big-Spending Kraft Launches 'It Has To Be Heinz'
Marketing Daily, Sarah Mahoney - Thursday, June 1, 2023
For the first time in 150 years, Heinz will have a unifi ...
- Galileo Salame Caters To Americans Bored With Lunch Choices
Marketing Daily, Les Luchter - Wednesday, May 31, 2023
Armed with survey results showing that Americans crave more lunch choices, Galil ...