- Tony's Chocolonely Responds To Injunction: 'Let's Pay Farmers, Not Lawyers'
Marketing Daily, Danielle Oster - Monday, March 4, 2024
Tony's Chocolonley updates packaging for child labor awareness campaign following Mondelez leg ...
- AB InBev Anticipates Heavy Sports Marketing Calendar For 2024
Marketing Daily, Danielle Oster - Friday, March 1, 2024
Among the events: South American soccer tournament Copa America; French Open, f ...
- Boston Beer Co Announces New CEO Amid Revenue Losses
Marketing Daily, Danielle Oster - Thursday, February 29, 2024
The Samuel Adams and Truly Hard Seltzer parent company is also investi ...
- Beyond Meat Decreasing Marketing Budget For 2024 As It Introduces Reformulated Burger
Marketing Daily, Danielle Oster - Wednesday, February 28, 2024
The company suggested it would take a more "deliberate" and "targeted" approa ...
- Mucinex's AI-Generated Game Mashes The Mascot
Marketing Daily, Les Luchter - Wednesday, February 28, 2024
Has Mr. Mucus met his match? ...
- Gatorade Promotes National Launch Of Gatorade Water With 'Always In Motion'
Marketing Daily, Danielle Oster - Wednesday, February 28, 2024
Campaign includes a focus on dance, showing performers such as French dance ...
- Kellogg's CEO Pilloried for Pushing 'Cereal for Dinner'
Mad Blog, Barbara Lippert - Tuesday, February 27, 2024
Gary Pilnick bombs by following the chant of the company's spokes-tiger: "Wh ...
- Keystone Light Angles To Hook Fishing Fans With FIshwife Collaboration
Marketing Daily, Danielle Oster - Tuesday, February 27, 2024
The light beer brand and tinned fish company created a colorful Snack ...
- Coca-Cola Goes K-Pop With K-Wave Zero Sugar
Marketing Daily, Danielle Oster - Tuesday, February 27, 2024
Coca-Cola Creations teamed up with K-Pop artists on experiences promoting the late ...
- Jameson Irish Whiskey Rings In 'St. Patrick's Eve' With 'SNL' Stars Che, Jost
Marketing Daily, Danielle Oster - Monday, February 26, 2024
To promote Saturday revelry that won't lead to a Monday morning hangove ...
- L'Oreal, Kotex Kick Off International Women's Day Campaigns
Marketing Daily, Sarah Mahoney - Tuesday, February 27, 2024
Provocative new work focuses on protecting women from constantly feeling uncomfortable. ...
- Lays Returns With Global Soccer-Themed Ads
Marketing Daily, Danielle Oster - Sunday, February 25, 2024
Theirry Henry follows up last year's hunt for fans eating Lays, th ...
- Coinbase Wins Liquid Death Auction For 'Biggest Ad Ever'
Marketing Daily, Danielle Oster - Thursday, February 22, 2024
The cryptocurrency exchange platform bid over $500,000 to advertise on Liquid Death ...
- Kevin Hart Fits 29 Hours Into A Day In Fast-Paced C4 Energy Ad
Marketing Daily, Danielle Oster - Thursday, February 22, 2024
Commercial introduces the "Energy That Hits" tagline while showing a day ...
- Lucky Charms Mascot Vanishes Ahead Of St. Patrick's Day
Marketing Daily, Danielle Oster - Thursday, February 22, 2024
General Mills campaign includes limited-edition packaging, a social media component, and ...
- WPP Reports 2023 Growth Of 0.9%, With Similar Growth Expected In 2024
MAD, Steve McClellan - Thursday, February 22, 2024
North America revenue declined by 2.7% in 2023, reflecting lower revenues fr ...
- Gerber Introduces 'We Speak Parent' Platform With 'Decisions'
Marketing Daily, Danielle Oster - Wednesday, February 21, 2024
Refreshed platform is designed to position Gerber as a solution to millennial ...
- Pet-Friendly Cadbury Bunny Tryouts Hop Into Bracket Madness
Marketing Daily, Danielle Oster - Tuesday, February 20, 2024
The brand's sixth consecutive tryout will feature fan voting across a seri ...
- Pop-Tart Inventor Leaves A Legacy
Marketing Daily - Top of the News, Tanya Gazdik - Monday, February 19, 2024
Jerry Seinfeld directs, co-writes and stars in "Unfrosted: The Pop-Tart Story," whi ...
- Why Snack Brands Score High In The Super Bowl
CPG Insider, Danielle Oster - Friday, February 16, 2024
Doritos' "Dina And Mita" was one of the year's most celebrated ...
- Coca-Cola Touts Success Of Shift To Digital Marketing
Marketing Daily, Danielle Oster - Thursday, February 15, 2024
"It took several months to create a TV ad. Now, we're produci ...
- Liquid Death Goes Solid With Death Dust
Marketing Daily, Danielle Oster - Thursday, February 15, 2024
Mock horror-themed video shows the product (poured directly into a can ...
- From 'Pickup Limes' To 'Gintimates': How 4 Brands Approached V Day
Marketing Daily, Danielle Oster - Wednesday, February 14, 2024
For brands that don"t sell candy, there aren't as many obvious connectio ...
- Inside CeraVe's Three-Phase Big Game Assault
Marketing Daily, Sarah Mahoney - Wednesday, February 14, 2024
How a seven-year-old Reddit post led to one of Super Bowl's bigge ...
- Why More Brands Turned To Regional Super Bowl Ad Buys
Marketing Daily, Danielle Oster - Tuesday, February 13, 2024
BodyArmor was one CPG brand that took a regional approach to ...
- Abreva Aims To Destigmatize Cold Sores With Diamond Sweepstakes
Marketing Daily, Les Luchter - Tuesday, February 13, 2024
Grand prize is a pair of $50,000 bespoke lips, with a ru ...
- Data Targeting Startup Recruits Ad Vets For Advisory Board
MediaDailyNews, Laurie Sullivan - Tuesday, February 13, 2024
A group of industry veterans will serve on the advisory board ...
- Coca-Cola Introduces First Permanent Addition To Flavor Portfolio In Over 3 Years
Marketing Daily, Danielle Oster - Friday, February 9, 2024
Coca-Cola Spiced and Coca-Cola Spiced Zero Sugar will be available in mo ...
- Searching For Mr.P: Pringles' SB Campaign Begins And Ends With User-Generated Content
CPG Insider, Danielle Oster - Friday, February 9, 2024
Pringles' U.S. marketing lead discusses the role of fan engagement in bringi ...
- Bud Light Goes For Genie Outreach
Mad Blog, Barbara Lippert - Thursday, February 8, 2024
A genie whose look is more Freddy Mercury than abracadabra grants so ...