- BodyArmor Zero Sugar Promises To Be Category's Clean-Ingredient Hero
Marketing Daily, Danielle Oster - Thursday, January 18, 2024
BodyArmor Zero Sugar launches nationally, promising no sugar or artificial sweeteners, ze ...
- Taco Bell Creates Cinnamon Twists Cereal For Uber Eats Collab
Marketing Daily, Teresa Buyikian - Tuesday, January 16, 2024
Cinnamon Twists Cereal, miniature version of the chain's crispy dessert, is availab ...
- Kind, Actress Lana Condor Put Positive Spin On Quitting Resolutions
Marketing Daily, Danielle Oster - Tuesday, January 16, 2024
Snack brand teamed up with Condor for a campaign aimed at subverti ...
- Absolut, Ocean Spray Promote Vodka Cran In A Can With Galentine's Day Kit
Marketing Daily, Danielle Oster - Tuesday, January 16, 2024
Kit includes four cans of RTD cocktail, disco ball straws, two Absol ...
- Mucinex Kickstarts New Product With Free Coffee In NYC
Marketing Daily, Les Luchter - Monday, January 15, 2024
Mucinex's Fast-Max Kickstart is being positioned as a "morning jolt" to he ...
- Candy Brands Increased Ad Spending By Nearly 25% In 2023
Marketing Daily, Danielle Oster - Monday, January 15, 2024
M&M's spent the most, followed by Butterfinger, Nerds, and Werther's Originals. A ...
- Pepsi Wild Cherry Runs 'Get Wild' Ad As NFL Playoffs Kick Off
Marketing Daily, Danielle Oster - Monday, January 15, 2024
"#1 Fan" features a millennial dad getting a bit too excited f ...
- Garden Veggie Aims For Snack Aisle Showdown With Tortilla Chip Launch
Marketing Daily, Danielle Oster - Sunday, January 14, 2024
Garden Veggie Flavor Burst launches with Nacho Cheese and Zesty Ranch flavo ...
- Stanley Cups Cause Fervor, Bullying
Marketing Daily - Top of the News, Tanya Gazdik - Saturday, January 13, 2024
TikTokers captured the lines -- reminiscent of Black Friday -- outside sever ...
- How Beverage Brands Can Build Cultural Relevance
Marketing Insider, Simon Yoxall - Monday, January 15, 2024
Brands that touch our lives every day need to think in ter ...
- Silk's 'Feel Planty Good Challenge' Will Award One Winner Free Breakfast For Life
Marketing Daily, Danielle Oster - Wednesday, January 10, 2024
The campaign features smoothie recipes developed with celebrity partners, and tasks participan ...
- Doritos Dinamita Relaunches With New Flavors Ahead of Super Bowl
Marketing Daily, Danielle Oster - Wednesday, January 10, 2024
Doritos' sister brand expands with four new flavors and one new sha ...
- Disney Adds Measurement Partners, Debuts Shoppable Ads
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 10, 2024
Unilever has joined Disney as part of the beta program to dri ...
- Always Discreet Taps Taraji P. Henson For Perimenopause Discussion
Marketing Daily, Les Luchter - Tuesday, January 9, 2024
Agency MSL "knew the conversation needed to involve a relatable talent partn ...
- Cheez -It Gets Loud With Extra Crunchy Release
Marketing Daily, Danielle Oster - Tuesday, January 9, 2024
The brand is promoting the new varieties with ASMR-style videos on i ...
- Frito-Lay Unleashes 'Taste Of Super Bowl' Ads Featuring Football Icons
Marketing Daily, Danielle Oster - Monday, January 8, 2024
Frito-Lay's campaign features former Super Bowl champs Rob Gronkowski, Marshawn Lynchand a ...
- Instacart Announces Rollout Of Ads To The Cart At CES
MediaDailyNews, Laurie Sullivan - Monday, January 8, 2024
Del Monte Foods, Dreyers, and General Mills are participating in the rollo ...
- Spangler Releases Sweethearts For The 'It's Complicated' Generation
Marketing Daily, Teresa Buyikian - Thursday, January 4, 2024
The new take on the Valentine's Day tradition features "blurry, misprinted candi ...
- NFL Legends 'Spill The Sauce' For Bounty With 'Wingman Stories'
Marketing Daily, Danielle Oster - Wednesday, January 3, 2024
P&G paper towel brand once again focuses on cleaning up saucy wi ...
- Star Energy, Novelty Power Most-Read CPG Stories
Marketing Daily, Danielle Oster - Tuesday, January 2, 2024
The most-read story was a look into Coca-Cola's innovative use of ...
- Guy Fieri, Two Roads Brewing Spike Flavortown Fruit Punch
Marketing Daily, Danielle Oster - Sunday, December 31, 2023
The celebrity chef is partnering with the brewer on a line ...
- Study: Line Between Snacks And Meals Blurring
CPG Insider, Danielle Oster - Friday, December 29, 2023
It's official. "Girl dinner" -- as in using snacks to make ...
- Why An Antacid Brand Partnered On A Designer Handbag
CPG Insider, Danielle Oster - Friday, December 22, 2023
Maybe because offbeat branded items are going viral? The designer behind t ...
- Sweetest Time Of The Year: Seasonal Confectionery Trends
Marketing Daily, Danielle Oster - Thursday, December 21, 2023
A National Confectioners Association survey highlights the importance of winter holidays f ...
- Mother Bitchmas Decks The Stalls For Period Products
Marketing Daily, Sarah Mahoney - Tuesday, December 19, 2023
Don't expect any ho-ho-hos from this Period Santa. Code-named Crampus, she's o ...
- M&Ms Hosts Airport Movie Lounge For Stressed Holiday Travelers
Marketing Daily, Danielle Oster - Tuesday, December 19, 2023
Meet your travel companions: M&M's. The Merry Movie Holiday Lounge will sh ...
- Cheez-It Partners With Nails Inc. To Offer Snack-Inspired Manicures
Marketing Daily, Danielle Oster - Tuesday, December 19, 2023
The brand is calling on college football fans to show they're "Feeli ...
- With A Pivot To Sports, Dove's Back In The Super Bowl
Marketing Daily, Sarah Mahoney - Monday, December 18, 2023
After an 18-year break, the personal-care brand hopes #KeepHerConfident will encourage gir ...
- Impossible Foods Teases Plant- Based Hot Dog With NYC Giveaway
Marketing Daily, Danielle Oster - Friday, December 15, 2023
To promote the release of Impossible Hot Dogs in restaurants and groce ...
- Chobani Spends Nearly $1B To Acquire Coffee Company La Colombe
Marketing Daily, Danielle Oster - Sunday, December 17, 2023
Chobani called La Colombe's RTD coffee offering "highly complementary" to Chobani's yogu ...