- Instacart Debuts AI-Charged Ask Instacart Search Powered By ChatGPT
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 31, 2023
Instacart has begun to roll out Ask Instacart, a search tool ...
- Dramamine Launches 'Drama'-tic Sweepstakes, Plans First Year-Round Campaign
Marketing Daily, Les Luchter - Friday, May 26, 2023
in the "Drama Llama" campaign, a llama asks a woman about ...
- Uncorking The Profits In D2C Wine Selling
CPG Insider, Steve Ellwanger - Friday, May 26, 2023
Among tips offered by Sovos ShipCompliant and D2C platform Commerce7: Use discount ...
- Kotex, Intimina, Aim To 'Normalize Periods"
Marketing Daily, Sarah Mahoney - Thursday, May 25, 2023
Kotex and Intimina campaigns are the latest in the move toward frank ...
- Arthritis Gel Targets Caregivers With Pain-Easing Exercises, Testimonials
Marketing Daily, Les Luchter - Wednesday, May 17, 2023
Caregivers experienced a 36% increase in their well-being -- measured by speci ...
- Here We Go Again: Miller Lite Ad Draws Right-Wing Criticism
Marketing Daily, Todd Wasserman - Wednesday, May 17, 2023
Right-wingers are waging a harassment campaign against The Miller Lite "Bad $# ...
- Coors Banquet Celebrates 150 Years, Helps Small Businesses Create 'Legacy'
Marketing Daily, Steve Ellwanger - Friday, May 12, 2023
"Start Your Legacy" campaign includes contest awarding $15,000 each to 15 entrepreneu ...
- Despite Concerns Over AI, Brands Leverage It For Creative, Attribution
CPG Insider, Steve Ellwanger - Friday, May 12, 2023
Scary, but irresistible to brand marketers: That's a reference to both soci ...
- A Fox With A Live Human Coat?
Marketing Daily, Todd Wasserman - Thursday, May 11, 2023
Eos claims using its women's shaving cream will give you such so ...
- MadeGood Snacks Teams With Chef Molly Yeh For Allergy Awareness Month
Marketing Daily, Steve Ellwanger - Friday, May 5, 2023
The result is a recipe collection free of the top eight most-comm ...
- Amid Uncertainty About TikTok Ban, Brands Can't Avoid The Platform
CPG Insider, Steve Ellwanger - Friday, May 5, 2023
Nearly half of U.S. voters support a ban on TikTok. Yet it ...
- Kraft Heinz Enters Spice Market As Lunchables' School Debut Sparks Criticism
Marketing Daily, Steve Ellwanger - Thursday, May 4, 2023
The company's entry into the National School Lunch Program is drawing critici ...
- Personified Pimples Pitch Patch Product
Marketing Daily, Les Luchter - Monday, May 1, 2023
The first awareness campaign for Hero Cosmetics's Mighty Patch feature frenetic humaniz ...
- Yahoo's Readiness To Transform Business Tested By Acquisitions, Partnerships
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 27, 2023
Yahoo has made announcements that span from its ad division to i ...
- Mattel Releases Doll With Down Syndrome
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, April 26, 2023
Mattel worked with the National Down Syndrome Society to design the fir ...
- Instacart, Roku Partnership Pairs Online Groceries With TV Streaming
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 26, 2023
The advertising partnership unlocks first-party data to measure the impact of ...
- A Shorter Tobacco Road: Cigarettes, Vapes Decline, Nicotine Pouch Sales Grow
Marketing Daily, Steve Ellwanger - Monday, April 24, 2023
Non-combustible nicotine products like Zyn pouches are on the rise as cigaret ...
- Having The Most Fun You'll Ever Make With Build-A-Bear's CEO
Brand Insider: Behind The Scenes, Lisa Singer - Sunday, April 30, 2023
"A lot of success comes to people in their youth because th ...
- Blue Bunny CEO Blu Is Back In Season 2 Of 'We Make Fun' Campaign
Marketing Daily, Steve Ellwanger - Friday, April 21, 2023
Things are hopping again in the product-testing department of frozen treats bra ...
- Post-4/20 Marijuana Update: Congress Still Stalled, Concentrates Gain In Popularity
CPG Insider, Steve Ellwanger - Friday, April 21, 2023
The number of corporate mergers and acquisitions of marijuana-related entities has plung ...
- Magna, Yahoo Analyze How Ad Creative Impacts 61 Metrics
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 18, 2023
The study examined how ad creative impacts 61 metrics including lift, sear ...
- Baby Dove Aims To Close Black Maternal Health Gap
Marketing Daily, Les Luchter - Monday, April 17, 2023
Working with doulas can help prevent often-fatal birthing complications for Black expecta ...
- A Tempest In A Beer Can
Marketing Insider, Aaron Paquette - Monday, April 17, 2023
Bud Light teaches brands how NOT to use social media. ...
- Third Generation Latinx Brands and CPG: A New Era of Hispanic Marketing
MAD, Mario Carrasco - Thursday, April 13, 2023
Today, as Latino Millennials and Gen Z reach adulthood, a third generati ...
- Pepsico Mexican Foods Goes Cookieless, Surpasses Campaign Benchmarks
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 13, 2023
Pepsico Mexican Foods campaigns surpassed previous benchmarks and performed better when targeti ...
- Humorous 'Advice,' AI Apps Latest Tools To Combat Youth Vaping
Marketing Daily, Steve Ellwanger - Monday, April 10, 2023
In campaign by Minnesota Dept. of Public Health, the dorky Norm charact ...
- Clorox Sells Supplements D2C -- But Brands Themselves May Be For Sale
Marketing Daily, Les Luchter - Friday, April 7, 2023
At the end of March, Reuters reported that Clorox is seeking ...
- Charlotte's Web, British American Tobacco Will Develop Hemp-Derived Drug
Marketing Daily, Steve Ellwanger - Friday, April 7, 2023
The two companies aim to develop a "novel botanical drug" to targ ...
- Private Label Outpaces National Brands In 15 Dairy Categories
CPG Insider, Steve Ellwanger - Friday, April 7, 2023
Private label's biggest dollar shares are in refrigerated whipped toppings (57%) a ...
- Ferrara Candy Wins Copyright Lawsuit In Case Over THC-Infused 'Nerds, Runts, Trolli' Edibles
Marketing Daily, Steve Ellwanger - Thursday, April 6, 2023
Ferrara sued HC LLC last May in federal court in Colorado, allegi ...