- WPP Reports 2023 Growth Of 0.9%, With Similar Growth Expected In 2024
MAD, Steve McClellan - Thursday, February 22, 2024
North America revenue declined by 2.7% in 2023, reflecting lower revenues fr ...
- Gerber Introduces 'We Speak Parent' Platform With 'Decisions'
Marketing Daily, Danielle Oster - Wednesday, February 21, 2024
Refreshed platform is designed to position Gerber as a solution to millennial ...
- Pet-Friendly Cadbury Bunny Tryouts Hop Into Bracket Madness
Marketing Daily, Danielle Oster - Tuesday, February 20, 2024
The brand's sixth consecutive tryout will feature fan voting across a seri ...
- Pop-Tart Inventor Leaves A Legacy
Marketing Daily - Top of the News, Tanya Gazdik - Monday, February 19, 2024
Jerry Seinfeld directs, co-writes and stars in "Unfrosted: The Pop-Tart Story," whi ...
- Why Snack Brands Score High In The Super Bowl
CPG Insider, Danielle Oster - Friday, February 16, 2024
Doritos' "Dina And Mita" was one of the year's most celebrated ...
- Coca-Cola Touts Success Of Shift To Digital Marketing
Marketing Daily, Danielle Oster - Thursday, February 15, 2024
"It took several months to create a TV ad. Now, we're produci ...
- Liquid Death Goes Solid With Death Dust
Marketing Daily, Danielle Oster - Thursday, February 15, 2024
Mock horror-themed video shows the product (poured directly into a can ...
- From 'Pickup Limes' To 'Gintimates': How 4 Brands Approached V Day
Marketing Daily, Danielle Oster - Wednesday, February 14, 2024
For brands that don"t sell candy, there aren't as many obvious connectio ...
- Inside CeraVe's Three-Phase Big Game Assault
Marketing Daily, Sarah Mahoney - Wednesday, February 14, 2024
How a seven-year-old Reddit post led to one of Super Bowl's bigge ...
- Why More Brands Turned To Regional Super Bowl Ad Buys
Marketing Daily, Danielle Oster - Tuesday, February 13, 2024
BodyArmor was one CPG brand that took a regional approach to ...
- Abreva Aims To Destigmatize Cold Sores With Diamond Sweepstakes
Marketing Daily, Les Luchter - Tuesday, February 13, 2024
Grand prize is a pair of $50,000 bespoke lips, with a ru ...
- Data Targeting Startup Recruits Ad Vets For Advisory Board
MediaDailyNews, Laurie Sullivan - Tuesday, February 13, 2024
A group of industry veterans will serve on the advisory board ...
- Coca-Cola Introduces First Permanent Addition To Flavor Portfolio In Over 3 Years
Marketing Daily, Danielle Oster - Friday, February 9, 2024
Coca-Cola Spiced and Coca-Cola Spiced Zero Sugar will be available in mo ...
- Searching For Mr.P: Pringles' SB Campaign Begins And Ends With User-Generated Content
CPG Insider, Danielle Oster - Friday, February 9, 2024
Pringles' U.S. marketing lead discusses the role of fan engagement in bringi ...
- Bud Light Goes For Genie Outreach
Mad Blog, Barbara Lippert - Thursday, February 8, 2024
A genie whose look is more Freddy Mercury than abracadabra grants so ...
- ScarJo Joins 'Almost Champions' In M&M's Super Bowl Campaign
Marketing Daily, Danielle Oster - Thursday, February 8, 2024
The actress' two-for-two Oscar loss qualified her for the "Almost Champions Ri ...
- Nerds Introduce Brand Character Gummy In Ferrara's Big Game Debut
Marketing Daily, Danielle Oster - Thursday, February 8, 2024
The also spot features an appearance by singer and viral TikTok st ...
- 'TP Is Nacho Best Choice': Dude Wipes Runs Cheeky Digital OOH SB Campaign
Marketing Daily, Danielle Oster - Thursday, February 8, 2024
The sanitary wipes brand's digital OOH takeover at Las Vegas' Resort Wor ...
- Aubrey Plaza Deadpans 'Having A Blast' In Mtn Dew's Super Bowl Ad
Marketing Daily, Danielle Oster - Wednesday, February 7, 2024
The campaign uses the concept of "having a blast" anywhere, anytime, ...
- Can Flicking The Cognitive Switch Boost Focus And Concentration?
Pharma & Health Insider, Les Luchter - Thursday, February 8, 2024
Biotech company Juvenescence is marketing Cognitive Switch through medically trained "science influence ...
- Pringles Taps Chris Pratt To Grow His 'Stache For Super Bowl Ad
Marketing Daily, Danielle Oster - Tuesday, February 6, 2024
Broadcast spot focuses on Pratt's resemblance to the guy on the Pringl ...
- Anheuser-Busch Light Beers Go Heavy On Celebs For Super Bowl
Marketing Daily, Danielle Oster - Tuesday, February 6, 2024
Bud Light's spot features Post Malone and Peyton Manning; Michelob's, Dan Marin ...
- Kick-Ass Grandmas Spark Doritos Dinamita's Super Bowl Ad
Marketing Daily, Danielle Oster - Tuesday, February 6, 2024
The ad may feature a new generation of talent in actors Jen ...
- Dove Jumps Into The Confidence Pool
Mad Blog, Barbara Lippert - Monday, February 5, 2024
Dove intros its Body Confident Sport Program by showing a girl's unea ...
- BodyArmor Challenges 'Field Of Fake' In Super Bowl Debut
Marketing Daily, Danielle Oster - Monday, February 5, 2024
The Coca-Cola brand's regional spot follows the launch of its new ze ...
- Jeremy Renner Feeling 'Planty Good' In Silk's Super Bowl Debut
Marketing Daily, Danielle Oster - Sunday, February 4, 2024
The "Hawkeye" actor whips up breakfast for himself and his daughter ...
- Popchips Parent Our Home Acquires Two Snack Brands From Utz
Marketing Daily, Danielle Oster - Friday, February 2, 2024
Our Home acquired the Good Health and R.W. Garcia brands of salt ...
- May-ow! Kate McKinnon's Cat Is Global Celeb In Hellman's Super Bowl Ad
Marketing Daily, Danielle Oster - Wednesday, January 31, 2024
The fourth-consecutive Super Bowl campaign from the brand continues its focus ...
- Oikos Enlists Martin Lawrence, Shannon Sharpe For Broadcast-less Super Bowl Campaign
Marketing Daily, Danielle Oster - Wednesday, January 31, 2024
The Danone Greek yogurt brand's "Hold My Oikos" campaign runs across channe ...
- Mars Invests $50M+ In 'Chew You Good' Gum Brands Platform
Marketing Daily, Danielle Oster - Tuesday, January 30, 2024
A global campaign across more than 70 markets will introduce a platfo ...