Tag results for "cpg"
- CPG Company Uses AI To Optimize Ad CampaignsAlbert.AI proved out an AI-based social and search ad solution aimed ...
- Johnson & Johnson Proposes $8.9B Settlement Of Talcum Powder LawsuitsBut attorneys representing patients who have ovarian cancer and mesothelioma are calli ...
- Shelving Products: CPG, Beauty, OTC Health Sectors See Reduction In Consumer SpendingInflation causes reductions in consumer spending, but Gen Z and Boomers a ...
- Moody Marketers: They're Not As Optimistic As They WereConsumers are more focused on quality than price, although that is ...
- As Gen Z Sweats Their Finances, P&G Offers #SecretMoneyMovesThe deodorant brand's educational campaign aims to teach 1 million young wom ...
- SMI Data Shows 8 Of Top 12 Ad Categories Declined In FebruaryThe big gainers were CPG (+19%) and pharma (+14%), while the b ...
- Danone's Media Exec Dares To Be GoodI was like, "oh my gosh, I don't think I'm ever goi ...
- BlueMoon LightSky Ale Lightly Serious About FlavorLighthearted approach to winning younger beer drinkers celebrates warm weather and outdo ...
- Ad Media Revenue To Reach $326B In 2023: MagnaMagna anticipates all media ad revenues to increase by 3.4% in 20 ...
- Sustainability: Studies Show Impact Of Social Influencers, Rise In Product LabelingInfluencers have the single biggest impact on peoples' green choices, according ...
- GrownAs* Mac and Cheese Passes the Clean-Plate TestDavid Delcourt calls himself Chief of Flavor and CEO for the h ...
- Seven-Year-Old Influencer Helps Launch Crest Kids Color Changing ToothpasteDesigned to get kids to brush their teeth for dentist-recommended 2 minute ...
- 'Spokesbeast' Sasquatch Unleashes Chaos In New Jack Link's CampaignIn one spot, a barber bites into a Jack Link's beef sti ...
- Taking The Plunge With My/Mochi's New CMO"I do as much as I can as a mother, and ...
- Find The 'O Face': Foria Sponsors Art Treasure HuntThe marketer of plant-based pleasure products for females challenges consumers to sear ...
- Less-Frequent Toothpaste Runs, More Private-Label Buys: Consumer CPG TrendsIn a time of inflation, it's not that "people are brushing the ...
- Freshpet Unleashes Advertising Again To Rebound From 2022 Supply IssuesHaving resumed advertising in January, Freshpet's most recent spot correlates "healthy meal ...
- Heinz Wants To Buy Ketchup-Eating Survivor A BoatHeinz is in search of the man who reportedly survived a mon ...
- ChatGPT API Enables Speech-To-Text: Attracts Snap, Instacart, Other IntegrationsOpenAI's API for ChatGPT allows businesses to build the technology into ...
- Philip Morris Bullish On Heat-Not-Burn Devices, Oral Pouches -- But Not VapesPhilip Morris already has the world's #1 smoke-free brand with iQos an ...
- Diversity & Inclusivity- How This Kellogg Exec Starts Every Morning SpecialI've been able to really see the world and end up ...
- 5 CPG Companies Are First-Time 'Growth Leaders' In ReportThe five newbies were Beiersdorf, Ferrara, sports/hydration brand Prime, Ghost energy dri ...
- Halle Berry Partners With Supplements Marketer PendulumBerry is equity owner in Pendulum Therapeutics, a developer and marketer ...
- Eco-Friendly Claims Friendlier To Bottom Line? Study Says YesCPG firms that made environmental, social or governance claims averaged cumulative sal ...
- Old Spice Creates A Musical To Boost Smelf-ConfidenceOld Spice swaggers into Super Bowl week with an ad that's ...
- Meghan Trainor, Assorted Others To Get 'Stuck In' Pringles During Super BowlTrainor is most famous person to reach for the last crisp ...
- Bayer Aims To Set Fans' Hearts At EaseNoting that "heart attack risk can more than double when your ho ...
- Why Pushing The Envelope Is This General Mills Exec's Lucky Charm"It's a tough decision to make, to really put yourself first, a ...
- P&G, Geico Help Push OTT To 15% Of U.S. Q3 Digital Ad SpendThat's up from an average 13% between October 2021 and January 202 ...
- Two Cans Of Olipop Soda Walk Into A Denver Nuggets Game...Not a joke -- but what functional-soda brand Olipop did last mon ...
