- Stacy's Rise Project Employs Literal Pie Chart To Demonstrate Gender Inequities
Marketing Daily, Danielle Oster - Monday, November 20, 2023
A small cutout in each Stacy's Rise Pie demonstrates the small sliv ...
- Shaq Wishes He Were A Little Bit Smaller In Pepsi Mini Effort
Marketing Daily, Danielle Oster - Monday, November 20, 2023
Pepsi brings Shaq back in a new ad referencing both his pa ...
- 'Cats Lose Their Cool' In Temptations' Retro-Themed Holiday Ad
Marketing Daily, Danielle Oster - Friday, November 17, 2023
A live TV Christmas special is interrupted by a naughty cat, w ...
- A Crawl, Then A Walk: PepsiCo On Its AI Media Strategy
CPG Insider, Danielle Oster - Friday, November 17, 2023
PepsiCo sees AI as a tool for strategic enhancement, "allowing us ...
- Hidden Valley Ranch Hypes Collaboration With...Hidden Valley Ranch
Marketing Daily, Danielle Oster - Thursday, November 16, 2023
The limited-edition release promises "double the herbs, double the spices, double t ...
- Hispanic Creators Become 'Authenticators' For PepsiCo Campaign
Marketing Daily, Colin Kirkland - Thursday, November 16, 2023
"'Multicultural' is in everything we do," Yumna Bahgat, PepsiCo's director of digit ...
- General Mills Expands Pet Care Portfolio With Fera Pets Acquisition
Marketing Daily, Danielle Oster - Wednesday, November 15, 2023
The acquisition marks General Mills' first entry into the pet supplements categ ...
- Grillo's Petitions For Pickle Emoji
Marketing Daily, Danielle Oster - Wednesday, November 15, 2023
For National Pickle Day, Grillo's Pickles explained why the existing cucumber emo ...
- Report: Cold & Cough OTC Ad Spend Drops
Marketing Daily, Les Luchter - Tuesday, November 14, 2023
Procter & Gamble reduced September YoY ad spend on Vicks DayQuil Seve ...
- Kind Partners To Help Address Food Insecurity For World Kindness Day
Marketing Daily, Danielle Oster - Tuesday, November 14, 2023
Kind teamed up with Little Words Project -- a brand selling bracele ...
- Trolli May Be Getting A Tad Less Weird
Marketing Daily, Danielle Oster - Tuesday, November 14, 2023
Ads for gummy candies show them in "unconventional, yet relatable real-word scenari ...
- Wavemaker Retains Church & Dwight, Holistic Approach Cited
MediaDailyNews, Joe Mandese - Wednesday, November 15, 2023
The GroupM unit continues an 18-year relationship with the global consumer packag ...
- Brands Name Walmart, Kroger, Target Top Retailers
Marketing Daily, Sarah Mahoney - Friday, November 10, 2023
In Kantar's annual research, manufacturers name Walmart No. 1 for the 27 ...
- Impossible Foods' Beef Lite Earns Certification As 'Heart-Healthy'
Marketing Daily, Danielle Oster - Friday, November 10, 2023
American Heart Association certification also has broader implications for plant-based category, n ...
- Boursin Aims To Ease Holiday Hosting Stress With 'Connection Collection'
Marketing Daily, Danielle Oster - Thursday, November 9, 2023
Consumers can enter a sweepstakes to win the Maison Boursin Connection Collectio ...
- Study: Nearly 80% Of Consumers Crave Fried Chicken Monthly
Marketing Daily, Teresa Buyikian - Thursday, November 9, 2023
Nearly two out of three consumers said they most often order chick ...
- Post CEO Taking 'Unexpected' Medical Leave As Company Shares Outlook
Marketing Daily, Danielle Oster - Wednesday, November 8, 2023
Post's board of directors appointed Jeff A. Zadoks to the role ...
- Heinz Wants People To Know Its New Pickle Ketchup Is Kind Of A Big Dill
Marketing Daily, Danielle Oster - Wednesday, November 8, 2023
Heinz Pickle Ketchup marks the first global launch for the brand sin ...
- Tofurky Gets Weird With Holiday Pop-Up
Marketing Daily, Danielle Oster - Tuesday, November 7, 2023
White Elephant Storefront offers strange gifts like a Tofurky Christmas ornament, ...
- High Times With This Cookies' SVP
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, November 8, 2023
"I'm pretty much like I can do almost anything now. I thi ...
- HelloFresh, Tinder Partner To Ring In 'Forking Season'
Marketing Daily, Danielle Oster - Monday, November 6, 2023
Leading meal kit brand HelloFresh's collab with dating app mainstay Tinder featur ...
- What One Cannabis Brand Learned From Sneaker Culture
CPG Insider, Danielle Oster - Friday, November 3, 2023
"It's about bragging rights!" says Tami Kirlis, Nature's Heritage brand manager. Wi ...
- Nut Brand Gets Risque, Takes On 'No Nut November'
Marketing Daily, Danielle Oster - Thursday, November 2, 2023
Ad shows a pair of college-aged guys exhorted to "enjoy the pleasu ...
- Beyond Meat's Plant-Based Steak 'Changes Everything' For Sudden Daredevil
Marketing Daily, Danielle Oster - Thursday, November 2, 2023
Deciding that "Everything bad is good for me!" actor Rizwan Manji execut ...
- Dr. Squatch Hypnotizes With Big Bricc Energy
Marketing Daily, Sarah Mahoney - Wednesday, November 1, 2023
The D2C brand knows that 80% of millennial men struggle with confidenc ...
- Lunchables Introduces Dunkables With Ideas Generated By Force More Powerful Than AI
Marketing Daily, Danielle Oster - Wednesday, November 1, 2023
The campaign brought kids' imaginative ideas to life -- from pretzel swor ...
- Roku's Q3 Revenue Soars, Strong Video Ad Growth, Stock Up 18%
Television News Daily, Wayne Friedman - Thursday, November 2, 2023
Roku surprised Wall Street investors with a 20% increase in third-quarter reven ...
- Airheads Hosts 'Scarefest' AI Film Festival
Marketing Daily, Danielle Oster - Tuesday, October 31, 2023
The candy brand tasked directors with using AI to develop short Halloween-them ...
- Why CLR Brands' New Ads Called In A 'Gunk Guy'
Marketing Daily, Danielle Oster - Monday, October 30, 2023
"We leaned into a campaign that showcased authentic examples of the bigges ...
- For Once, Martha Stewart Says 'Don't Do It Yourself'
Marketing Daily, Danielle Oster - Friday, October 27, 2023
The DIY queen says there's no need to make iced tea ...