- Jeremy Renner Feeling 'Planty Good' In Silk's Super Bowl Debut
Marketing Daily, Danielle Oster - Sunday, February 4, 2024
The "Hawkeye" actor whips up breakfast for himself and his daughter ...
- Popchips Parent Our Home Acquires Two Snack Brands From Utz
Marketing Daily, Danielle Oster - Friday, February 2, 2024
Our Home acquired the Good Health and R.W. Garcia brands of salt ...
- May-ow! Kate McKinnon's Cat Is Global Celeb In Hellman's Super Bowl Ad
Marketing Daily, Danielle Oster - Wednesday, January 31, 2024
The fourth-consecutive Super Bowl campaign from the brand continues its focus ...
- Oikos Enlists Martin Lawrence, Shannon Sharpe For Broadcast-less Super Bowl Campaign
Marketing Daily, Danielle Oster - Wednesday, January 31, 2024
The Danone Greek yogurt brand's "Hold My Oikos" campaign runs across channe ...
- Mars Invests $50M+ In 'Chew You Good' Gum Brands Platform
Marketing Daily, Danielle Oster - Tuesday, January 30, 2024
A global campaign across more than 70 markets will introduce a platfo ...
- Budweiser's Clydesdales Provide 'Old School Delivery' In Big Game Ad
Marketing Daily, Danielle Oster - Wednesday, January 31, 2024
AB InBev's 60-second ad demonstrates the brand's commitment to fan service ...
- MiraLax Loosens Up The Constipation Conversation
Marketing Daily, Les Luchter - Monday, January 29, 2024
Abbi Jacobson and Ilana Glazer, stars of "Broad City," reunite five yea ...
- Werther's Original Launches First Global Campaign In 5 Years
Marketing Daily, Danielle Oster - Monday, January 29, 2024
"Home Sweet Home" celebrates comfort and emotional connection among families. ...
- Millennial Stress, Female Blockage: Issues Facing The Nation
Mad Blog, Barbara Lippert - Friday, January 26, 2024
"Broad City" stars give a millennial master class in constipation in ...
- Daily Harvest Launches Fruit & Veggie Pops, With -- Surprise! -- A Nail Polish Collab
Marketing Daily, Teresa Buyikian - Friday, January 26, 2024
The ready to eat, allergen-friendly frozen popsicles each contain six or few ...
- Hot Wing Sauce In A Glass? Truly Gives Hard Seltzer Spicy Kick
Marketing Daily, Danielle Oster - Sunday, January 28, 2024
The Boston Beer Co. brand makes sure viewers can drink their fi ...
- Underpants -- And 'You Don't Own Me,' German-Style
Mad Blog, Barbara Lippert - Thursday, January 25, 2024
A hairy, comically jiggly-bellied underpants-wearer replaces Jeremy Allen White in shot-for-shot ...
- Heinz Celebrates Ketchup Lovers Willing To Endure 'The Wait'
Marketing Daily, Danielle Oster - Thursday, January 25, 2024
The first global campaign under the "It Has To Be Heinz" platfo ...
- AB InBev's 3-Brand Game Plan Makes It Biggest SB Beer Advertiser
Marketing Daily, Danielle Oster - Thursday, January 25, 2024
Brand teases spots featuring Lionel Messi, returning equine icons, and introducing ...
- Evian Names Tennis Phenom Frances Tiafoe Global Brand Ambassador
Marketing Daily, Danielle Oster - Thursday, January 25, 2024
Tiafoe joins a list of tennis greats who have partnered with t ...
- Plant-Based CPG Brand Partners With Studio Behind 'Chicken Run'
Marketing Daily, Danielle Oster - Wednesday, January 24, 2024
Alpha Foods' partnership with Aardman Animations centers around packaging for its nugge ...
- M&M's To Award Legendary NFL Players With 'Almost Champions' Rings
Marketing Daily, Danielle Oster - Tuesday, January 23, 2024
The rings, set for 3 Hall of Famers who never won t ...
- P&G Says It's 'Not The Time' To Pull Back On Marketing Spend
Marketing Daily, Danielle Oster - Tuesday, January 23, 2024
CFO called Olay Super Serum "the most successful new serum in t ...
- Coors Light's 'Chill Train' Will Be Boarding Passengers For Its Big Game Comeback
Marketing Daily, Danielle Oster - Monday, January 22, 2024
Coors Light is giving fans a chance to virtually appear in t ...
- Ruffles Challenges Fans To Make Shots Before NBA All-Star Celebrity Game
Marketing Daily, Danielle Oster - Monday, January 22, 2024
The brand is promoting its status as NBA sponsor and All-Star Celebri ...
- Vintage Wine Estates Lays Off 15% Of Staff As It Welcomes New CMO
Marketing Daily, Danielle Oster - Sunday, January 21, 2024
The company is looking to simplify its business by concentrating on co ...
- Unilever Launches Global Media Review
MAD, Steve McClellan - Sunday, January 21, 2024
The review follows the appointment of the company's new marketing chief, E ...
- Tums Partners With DraftKings For Super Bowl Effort Gamifying Food Choices
Marketing Daily, Danielle Oster - Thursday, January 18, 2024
The campaign targets younger audiences with an opportunity to place free be ...
- Vikings QB Kirk Cousins Turns Chef For 'Tost by Tostitos' Grand Prize
Marketing Daily, Danielle Oster - Thursday, January 18, 2024
Tostitos is celebrating its status as the official chip and dip ...
- Hidden Valley Ranch, Burt's Bees Bring Wings Experience To Lip Balm
Marketing Daily, Danielle Oster - Wednesday, January 17, 2024
The two Clorox-owned brands brought the concept to life because of f ...
- BodyArmor Zero Sugar Promises To Be Category's Clean-Ingredient Hero
Marketing Daily, Danielle Oster - Thursday, January 18, 2024
BodyArmor Zero Sugar launches nationally, promising no sugar or artificial sweeteners, ze ...
- Taco Bell Creates Cinnamon Twists Cereal For Uber Eats Collab
Marketing Daily, Teresa Buyikian - Tuesday, January 16, 2024
Cinnamon Twists Cereal, miniature version of the chain's crispy dessert, is availab ...
- Kind, Actress Lana Condor Put Positive Spin On Quitting Resolutions
Marketing Daily, Danielle Oster - Tuesday, January 16, 2024
Snack brand teamed up with Condor for a campaign aimed at subverti ...
- Absolut, Ocean Spray Promote Vodka Cran In A Can With Galentine's Day Kit
Marketing Daily, Danielle Oster - Tuesday, January 16, 2024
Kit includes four cans of RTD cocktail, disco ball straws, two Absol ...
- Mucinex Kickstarts New Product With Free Coffee In NYC
Marketing Daily, Les Luchter - Monday, January 15, 2024
Mucinex's Fast-Max Kickstart is being positioned as a "morning jolt" to he ...