Tag results for "cpg"
- Instacart Delivers Shoppable TV Commercials For Michelob ULTRAIn its first major CPG co-marketing campaign, Instacart fulfilled on a long-ti ...
- National TV Ad Decline Moderates In December, Falls 2%The national TV marketplace was down 6% for all of Q4 ...
- Tarte Influencer Marketing CriticizedWith consumers obsessed over the price of a dozen eggs, could conspicuo ...
- J&J Suffers Legal Setback In Battle To Contain Talcum Powder DamagesJohnson & Johnson (J&J) cannot use a bankruptcy filing to get arou ...
- No Apologies Necessary For This Kimberly-Clark Exec"I feel like sometimes as a female in the industry I ha ...
- Em-Power Yourself With This Ocean Spray Director"The hardest thing that I've had to just learn and continue ...
- Sales Slip A Bit, But P&G Sees Consumers Holding SteadyThe CPG giant's latest results indicate people are still loyal to brand ...
- Ugh, There's People Vomiting -- And It's An Ad?A Liquid Death spot works because items way more expensive than Liqu ...
- Nutro Debuts New Logo, Brand IdentityThe new logo features the addition of a tail in motion " ...
- Jewelry Company Offers 15 First Dates ChallengeA jewelry company will pay one willing romantic $1,500 to go ...
- Diaper Company Now Offers At-Home Baby Health TestsDyper Health, which tests for such conditions as allergies and asthma, cal ...
- With Smaller Prices, Bigger Laughs, Thinx Changes The Period Underwear GameThe New York-based company, which reportedly has $100 million in annual sale ...
- Following Outside Review, FDA Prepares Rules For Menthol In CigarettesBecause of the high propensity of Blacks to favor menthol cigarettes, t ...
- Vital Proteins Extends Its Target Audience -- And Body Parts ServedIn new campaign, not only are the characters diverse, but also t ...
- Bark Wants A Woof For Its 'Next Top Dog Model' ContestYou know what's even cuter than a dog-food commercial dog? Your do ...
- Ocean Spray Combines Humor, Violence In New 'Better-For-You' CreativeA woman overcomes her fear of clowns by beating one up (stil ...
- When Will The Legal Marijuana Industry Resemble A 'Real' CPG Category?Even on a state-by-state basis, brand building has barely begun, and t ...
- cbdMD Slashes SKU Count, Targets Pain ManagementThe company now offers approximately 40 SKUs-down from more than 150 ...
- With New Tabitha Brown Collection, Target Gets A Taste For VeganismIn its third go-round with the popular food influencer, the retailer expan ...
- Chick-fil-A, Mtn Dew Most-Read CPG/QSR Stories Of 2022Mtn Dew was the subject of the #1 most-read story, about t ...
- Nature Made Skews Younger, Gets Emotional In New Year's CampaignNature Made is switching to an emotional, lifestyle-based ad approach instead ...
- Research Reveals Opportunities For CBD In Skincare ProductsOne idea: adding CBD to existing products as complementary or "hero" ingredie ...
- General Mills Ramping Up Pet Product Offerings After Tough Q2Company will launch "super-premium" Wilderness Premier Blend dog food and relaunch d ...
- PeaTos Snacks Will Promote Next 'Teenage Mutant Ninja Turtles' ReleaseKnown for featuring odd characters on its packaging, pea-based snack food PeaT ...
- Bel Brands, Kraft Heinz Spread Plant-Based-Cheese Love"The main hurdle for consumers trying alternative dairy cheeses is taste," B ...
- Gallo's Apothic Wines Offers Curated Holiday Website Experiences"They want to shed the sort of gothic appeal attached to th ...
- Mondelez To Sell Gum Business Including Trident, Chiclets, BubbliciousGum brands including Trident, Chiclets and Bubblicious are being sold to European g ...
- Handmade Patron Tequila Spotlights Its Hand-Clapping CreatorsSpot aims to highlight Patron's handcrafted techniques and small-batch distilling methods, ...
- Splash Beverage Outlines Growth Plans For Tapout Hydration BeverageFormer NFL quarterback Drew Brees accepted an equity position in Splash Bevera ...
- Palmer's First Brand Awareness Campaign Shows Some Self-LoveA very pregnant woman applies Palmer's Stretch Marks Cocoa Butter as s ...
