- Lunchables Introduces Dunkables With Ideas Generated By Force More Powerful Than AI
Marketing Daily, Danielle Oster - Wednesday, November 1, 2023
The campaign brought kids' imaginative ideas to life -- from pretzel swor ...
- Roku's Q3 Revenue Soars, Strong Video Ad Growth, Stock Up 18%
Television News Daily, Wayne Friedman - Thursday, November 2, 2023
Roku surprised Wall Street investors with a 20% increase in third-quarter reven ...
- Airheads Hosts 'Scarefest' AI Film Festival
Marketing Daily, Danielle Oster - Tuesday, October 31, 2023
The candy brand tasked directors with using AI to develop short Halloween-them ...
- Why CLR Brands' New Ads Called In A 'Gunk Guy'
Marketing Daily, Danielle Oster - Monday, October 30, 2023
"We leaned into a campaign that showcased authentic examples of the bigges ...
- For Once, Martha Stewart Says 'Don't Do It Yourself'
Marketing Daily, Danielle Oster - Friday, October 27, 2023
The DIY queen says there's no need to make iced tea ...
- Not Just Farmer John: Land O'Lakes CMO Addresses Misconceptions About Rural America
CPG Insider, Danielle Oster - Friday, October 27, 2023
"Become a changemaker for rural vibrancy," said Heather Malenshek, in a spee ...
- Sun Chips Supports Underrepresented Artists Through 'Art Seen'
Marketing Daily, Danielle Oster - Thursday, October 26, 2023
Three artists will have their work featured on SunChips bags and ...
- Mars Wrigley CMO On Brand Purpose: 'We Didn't Let The Noise Distract Us'
Marketing Daily, Danielle Oster - Thursday, October 26, 2023
Indirectly addressing manufactured "controversies" aimed at Mars brands, Gabrielle Wesley noted th ...
- P&G's Pritchard Kicks Off ANA Masters of Marketing
Marketing Daily, Tanya Gazdik - Wednesday, October 25, 2023
"Growing markets is about creating business versus taking business from others," sa ...
- Bragg Live Foods Knows Apple Cider Vinegar Is Weird
Marketing Daily, Danielle Oster - Wednesday, October 25, 2023
Rather than dancing around the issue, the campaign leans into this inhere ...
- Rockstar Energy Collaborates With Mexican Artist For Dia De Los Muertos
Marketing Daily, Danielle Oster - Wednesday, October 25, 2023
For Rockstar cans, Joaquin Nava designed art inspired by images of ...
- Breathe Right Welcomes Back Jerry Rice -- And His Son Brenden
Marketing Daily, Les Luchter - Wednesday, October 25, 2023
Jerry Rice was the '90s brand spokesperson who helped demonstrate that nas ...
- Mars Snacking Widens Mobile Orbit With Skittles/Uber Collaboration
Marketing Daily, Danielle Oster - Monday, October 23, 2023
Skittles "are now within reach for Uber users across the U.S." f ...
- Hillshire Farms Goes Small For 40th Anniversary Of Lil' Smokies Brand
Marketing Daily, Danielle Oster - Monday, October 23, 2023
The Tyson Foods-owned subsidiary partnered with "Top Chef" winner Kelsey Barnard Cla ...
- P&G Sees Brands Waging A Good Private-Label Fight
CPG Insider, Danielle Oster - Friday, October 20, 2023
"You can see our ability to grow in markets even when ...
- The Rock's Tequila Brand Supports Hospitality Community In Holiday Campaign
Marketing Daily, Danielle Oster - Thursday, October 19, 2023
Teremana is partnering with Another Round Another Rally, a nonprofit financial a ...
- Essentia Scores Sponsorship As Official Alkaline Water Of Brooklyn Nets
Marketing Daily, Danielle Oster - Tuesday, October 17, 2023
Essentia plans a series of Nets activations in NYC following an Oc ...
- Advertisers Can Now Track CPG Sales On TikTok Shop
MediaDailyNews, Colin Kirkland - Tuesday, October 17, 2023
Consumer intelligence firm NielsenIQ (NIQ) is now measuring sales across CPG categori ...
- NJ Launches Cannabis Safety Campaign
Marketing Daily, Les Luchter - Friday, October 13, 2023
Media being used includes digital out-of-home on 100 major roadways, posters ...
- Cabot Aims To Attract New Generation Of Consumers
CPG Insider, Danielle Oster - Friday, October 13, 2023
Its rebranding campaign is centered around changes to its visual identity. ...
- Study: Apple, Caramel Dethrone Pumpkin As Fall Flavor Favorites
Marketing Daily, Danielle Oster - Wednesday, October 11, 2023
In a new consumer study from System1 Group on fall flavor launch ...
- Caught Without Candy On Halloween? M&M's To The Rescue
Marketing Daily, Danielle Oster - Wednesday, October 11, 2023
The "M&Ms Halloween Rescue Squad," will be call beginning at 3 p. ...
- KIND Leverages The Swift Factor With Donna Kelce's 'Donna's Purse Snacks'
Marketing Daily, Danielle Oster - Wednesday, October 11, 2023
Unsurprisingly, the limited-edition KIND snack, branded with the name of Travis Kelce ...
- Mars' 5 Gum Honors Hip Hop's 50th Anniversary With Debut Track Giveaway
Marketing Daily, Danielle Oster - Thursday, October 12, 2023
Five sweepstakes winners will get to hear the premiere of a J.I. ...
- Got Humor? How MilkPEP's CEO/CMO Fuels Her Winning Performance
Brand Insider: Behind The Scenes, Lisa Singer - Friday, October 13, 2023
"The parts that I've had to learn and develop is probably ...
- Weight Loss Drugs Use Reduces Grocery Purchases, Per Walmart
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, October 5, 2023
Walmart is reporting reduced grocery sales due to GLP-1 weight loss dru ...
- New England Breweries Team Up To Promote Industry Diversity
CPG Insider, Danielle Oster - Friday, October 6, 2023
"We need to diversify where people are drinking craft beer and wh ...
- Salty Beer? Morton Partners WIth Alter Brewing For 175th Anniversary
Marketing Daily, Danielle Oster - Wednesday, October 4, 2023
Pure Joy, an homage to company founder Joy Morton, includes "a noticeab ...
- Rapper Writes Wrappers For Halls Cough Drops
Marketing Daily, Les Luchter - Wednesday, October 4, 2023
Halls partners with rapper Latto to pen "pep talks" on many ...
- Coffee Mate Wears Pink For 'Mean Girls'' 20th Anniversary
Marketing Daily, Danielle Oster - Tuesday, October 3, 2023
The limited-edition Coffee mate product, officially launching in January, will see bra ...