The Rock's Tequila Brand Supports Hospitality Community In Holiday Campaign


Teremana, the premium tequila company founded by Dwayne "The Rock" Johnson, is toasting bartenders with a charitable holiday initiative

The brand is partnering with Another Round Another Rally (ARAR)-- a nonprofit financial and education resource for the hospitality community -- to support hospitality workers  with a “Mana for a Cause” campaign highlighting a series of bartenders across the country. Launched yesterday, the initiative provides guests visiting their local restaurants the opportunity to support by raising a glass to the staff behind the bar while enjoying cocktails crafted with Teremana Tequila. Teremana will donate $250,000 to ARAR in support of local bartenders and hospitality workers throughout the country.

The initiative is a continuation of a commitment to supporting local bars and restaurants the brand has made central to its marketing efforts. It previously introduced a “Guac on the Rock” annual initiative encouraging consumers to support local restaurants during Cinco de Mayo. Funds donated from the program will help support ARAR’s work providing grants and scholarships furthering the education of voices historically excluded from the community, while also helping supply emergency assistance to bar and restaurant staff.



In a statement, Another Round Another Rally founder Amanda Gunderson called Teremana “a brand that shares our values and commitment  to putting people first and bringing people together.”

Bars and restaurants looking to participate in the program can do so simply by adding a Teremana Tequila cocktail to their menu at any point through Dec. 31 and signing up at the campaign landing page.

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