Tag results for "cpg"
- 'Pepsi, Where's My Jet?' Offers Lessons For Marketers, AgenciesFour-part Netflix series is suspenseful case history of a marketing campaign th ...
- Start-up Receives $6M In Seed Funding For Measuring ROI Of Retailers' PromotionsKuona uses machine learning to optimize promotions by retailers and CPG compani ...
- Heineken Promotes Work-Life Balance With Horror Movie SpoofA woman works alone in dark office as the ceiling lights beg ...
- Downy's Mystery Celeb Sniffs Shirt, Counts Down To Super BowlCountdown tests Unstopables Booster Beads' claim that it keeps clothes fresh f ...
- 'Pilk' Trend Follows Long Tradition Of Mixing Soda+MilkThe 1970s sitcom "Laverne & Shirley" featured the Laverne character drinking mi ...
- Misty-Eyed? Hard Not To Be With This Coke AdStar of this spot cooks a meat pie that turns out ...
- Supreme Court Upholds Flavored-Tobacco BanThe U.S. Supreme Court voted to uphold California's ban on flavored tobacc ...
- Chewy Expands Private-Label Wellness, Insurance Offerings For PetsChewy's first branded line in the pet-wellness category is Vibeful, supplements th ...
- Oops: No More Snoop Loopz From Snoop Dogg And Master PTwo rappers say an unidentified entity has objected to the name Sno ...
- Cameron's Coffee Counters Cafe Brands With 'Always Smooth, Never Bitter'Brand is touted as the opposite of bitter blends commonly brewed ...
- Study: Legal Cannabis A 'Formidable Competitor' To Alcohol"We think that reflects notable changes in consumer behavior coupled with chang ...
- 75th Anniversary Documentary Traces Arc Of Bazooka Bubble GumFilm features appearances by Bazooka Companies owner Michael Eisner and artists w ...
- Campbell Soup Co.: Food Inflation Not Curbing At-Home CookingCampbell has ramped up efforts to promote its soups as ingredients ...
- Animal Focus Groups Lead Brand Refresh For Natural Balance Pet FoodsIf you make food for pets, you should also make commercials th ...
- Q4 Scatter Pacing Down 39%The difference between upfront and scatter market TV-placed media in the peri ...
- Store Brands Help Consumers To Cut CostsConsumers who are looking for ways to cut costs are finding priva ...
- Study: Store Brand Loyalists More Engaged With Shopping ExperienceConversely, non-loyalists "feel a little bit more overwhelmed about shopping and a ...
- Ex-Amazon Data Expert Named Cooler Screens Chief Data And Product OfficerCooler Screens has appointed Artem Lavrinovich to chief data and product office ...
- Built Protein Bars: Actress Jude Salazar Hits Street To Introduce New FlavorsSalazar and a camera crew pop in unannounced at a corporate offi ...
- Post Holdings' Shopping List: Looking For More DealsCompany seeks acquisitions after last year's purchases of private label cereal manufactur ...
- Jeremy Tucker Lands As First Global CMO Of Spin MasterTucker has held top marketing posts at Planet Fitness, Nissan, Disney a ...
- Hidden Valley's 'Ranchie' Has A Dream -- But Needs Help To Achieve ItA stuffed animal named Ranchie aims to spread joy during holidays ...
- British American Tobacco Invests $56.8M In CBD Leader Charlotte's WebThe deal comes amid financial losses due to such factors as shifti ...
- Backstreet Boys Tell You Why You Need Downy Rinse & Refresh"With them we can reach multiple generations," Saatchi & Saatchi New Yo ...
- Frito-Lay's World Cup Ad: Manning, Beckham Argue If It's Football Or Soccer"Soccer Or Football" also features a series of cameos from such socc ...
- Cultivating Omnichannel: Grove Collaborative's Evolutionary TaleAs Grove Collaborative moved from a pure play D2C into broader reta ...
- Oreo's Parent Company Pulls Twitter Ads Citing Hate SpeechThe maker of Oreo cookies, Mondelez International, has pulled its ads o ...
- Deep In The Holidays: Ecommerce Home Delivery Places Intense Pressure On Retailers, CPGsRetailers and consumer pacakaged goods companies are scrambling to meet customer dema ...
- 'Lawyers of Kleenex' Stage Social Media Takeover"We're here...to talk trademark usage! (Woo!)," they wrote in one post. "Let ...
- Tilray Brands' Alcohol Portfolio Moves Eastward With Montauk Brewing AcquisitionGaining Montauk's distribution network "is part of Tilray's strategy... ultimately to laun ...
