Tag results for "cpg"
- Drive & Persistence Makeup This Estee Lauder Ecomm Exec"I wanted to be at the top of my game, whatever th ...
- SEC Says NewAge CEO Committed 'Multiyear Fraud'Brent David Willis made numerous false public statements, like claiming the C ...
- With Japan Tobacco Deal, Altria Now Has 2 Paths To Heated-Tobacco DevicesThe LLC partnership will market Ploom, a brand of heat-not-burn devices, whi ...
- Crest, Oral B Launch Advocacy Ads Aimed At 'Closing America's Smile Gap'"Millions of kids in underserved communities just don't have access to t ...
- CPG Digital Ad Spending Slumps 21% Amid Supply-Chain WoesCPG ad spending totaled about $4.3 billion during the first nine mont ...
- Black-Owned Condom Brand Aims For Point Of DistinctionMove over, Trojan, you've got some competition from a Black-owned condom compan ...
- How Johnson & Johnson Survived Tylenol MurdersIf you lived through the early '80s, you have memories of t ...
- Twitter, Facebook And Procter & Gamble Battle Right-Winger Over Account BanMeta Platforms, Twitter and Procter & Gamble are urging a judge ...
- After Appeal, NAD Confirms CeraVe's '#1 Doctor Recommended Skincare' ClaimAccording to the NAD, it's a case involving "unusual circumstances" because J& ...
- Clorox Recalls Pine-Sol Over Bacteria ConcernsClorox is recalling millions of bottles of Pine-Sol that could contain ...
- Maserati Partners With Mattel For Barbie EditionA portion of the $330,000 sales price will benefit the Barbie Dre ...
- Report: CPG TV Ad Impressions, Spending Continue To DeclineAmong top 10 brands by total ad impressions, six were in househo ...
- Instacart Self-Serve Ads Now Based On 'Objectives,' Automates Ad CreationInstacart on Wednesday launched an objective-based framework for buying ads in i ...
- Mentos Trains Raccoons To Recycle Its Paperboard Gum BottlesIf you can train raccoons to recycle, can you train humans? Ment ...
- Despite Strong Environmental Worries, Consumers Spurn Greener Products"We see a potential return to this idea of green fatigue," sa ...
- Grove: 'How We Built Our Internal Agency'Samantha Howe explains how moving from D2C to retail required a n ...
- Smithfield Foods Settles Another Suit Over Alleged Pork Price FixingThe company said it agreed to settle the case to avoid "t ...
- How Older Brands Stay Relevant To Gen ZGen Z-ers grew up with brands like Coca-Cola and Oreos that evo ...
- Old Spice Diversifies Body-Wash BattlesOld Spice freshens up "Men have Skin Too" campaign with La ...
- Curious, Unrestrained & e.l.f.-ing Amazing!"There is no such thing as being able to not do wh ...
- Sexual-Wellness Brand CEO: 'I'd Love To Do An ESPN Commercial'Dame Products CEO Alexandra Fine: "Even though a lot of the to ...
- 'Start Clean': Clorox Wants Us To Move On From Past MessesA woman scribbles frantically while voiceover says things have gotten messier "ov ...
- Peroni Lager Going Non-Alc, Coors Banquet Claims 'Yellowstone' TurfCoors Banquet will be the "official beer" of Peacock's "Yellowstone" series wh ...
- With Costs Rising, Consumers Lose Focus On SustainabilityAs they worry more about war and inflation, people care a litt ...
- J&J Talc-Related Bankruptcy Filing Reaches Appeals CourtPlaintiffs once again objected to Johnson & Johnson's creation of a subsidia ...
- CTV Drove Half Of CPGs' Video Ad Impressions In 2021That's up from 44% in 2020, reports Innovid. ...
- Yumi Co-Founder Swings Big & Hits Her Target"Maybe we hit a wall, but we just got to keep tryi ...
- Mobile Targeting For SpudLove Organic Potato Chips Boosts SalesThe brand aimed to drive sales for its debut in Hannaford supermarke ...
- Faux Romance Hero Fakes Out Kids, Who Won't Know Capri Sun Has Less SugarSteamy posturings of "Jucio," designed to turn off kids, represent a distin ...
- Juul Suit Accuses FDA Of Hiding Rationale For Denying Vape Product ApprovalsJuul wants to know if the FDA balanced the public health benefi ...
