- M&M's Returns To Super Bowl With 'Ad For All Funkind'
Marketing Daily, Danielle Oster - Thursday, December 14, 2023
Created by M&M's' longtime Super Bowl teammate BBDO New York, the ...
- New Flavors Of Oreos, M&Ms Top Seasonal Preference Survey
Marketing Daily, Danielle Oster - Wednesday, December 13, 2023
Hot Cocoa Oreos flavored with marshmallow topped the list, with System1 predicti ...
- Ferrera Makes Big Game Debut With Nerds Ad
Marketing Daily, Danielle Oster - Wednesday, December 13, 2023
The ad will features "Nerds and its lovable characters -- like you' ...
- Hop Wtr Enlists Pro Hypnotist To Help Consumers Keep Dry January
Marketing Daily, Danielle Oster - Tuesday, December 12, 2023
Consumers can win a one-on-one virtual session with professional hypnotist Amy Kofor ...
- Bringing The Good With Organic Valley's Exec
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, December 12, 2023
"What was the driving force for for me is that I nev ...
- Pop Goes Hollywood For Xmas With Coca-Cola's 'Santa Stories'
Marketing Daily, Danielle Oster - Monday, December 11, 2023
In "The Note," a Scrooge-like figure played by actor Colm Meaney h ...
- Pringles Returning To Super Bowl For 7th Consecutive Year
Marketing Daily, Danielle Oster - Monday, December 11, 2023
The brand promises a "completely new direction" for its 2024 creative. ...
- Hellman's Will Once Again Bring The Mayo To Super Bowl Party
Marketing Daily, Danielle Oster - Friday, December 8, 2023
The Big Game ad will focus on the Unilever mayo mammoth's "Ma ...
- CPG, Pharma/Wellness, General Business Driving Ad Spending
MediaDailyNews, Joe Mandese - Monday, December 11, 2023
On the downside, the data shows financial services, apparel and entertainment/media fe ...
- Greenies Saves Santa From Doggie Bad Breath
Marketing Daily, Danielle Oster - Thursday, December 7, 2023
Nothing's worse than a dog with halitosis, especially if you're a San ...
- Cheez-It Cozies Up To TikTok Trend With Brr-Bask-It Bundle
Marketing Daily, Danielle Oster - Wednesday, December 6, 2023
The brand's take on the trend includes a Cheez-It beanie, socks a ...
- Crack Open A Holiday Beer: Molson Coors Brings Back Seasonal Merch
Marketing Daily, Danielle Oster - Tuesday, December 5, 2023
The Beercracker is a spin on the nutcracker, assigning the functional holid ...
- Why Snyder's Of Hanover Built Pretzel Cabins For Gingerbread People
Marketing Daily, Danielle Oster - Monday, December 4, 2023
The brand is protesting the fact that every holiday, gingerbread people "a ...
- Cartoon Characters Can Care: Boxed Water Puts The Minions To Good Use
CPG Insider, Danielle Oster - Friday, December 1, 2023
Promo's focus was "on Minions planting trees," which fits nicely into t ...
- Snickers, Joel McHale Hype 'Tastebud Training Program' To Promote Hi Protein Bar
Marketing Daily, Danielle Oster - Thursday, November 30, 2023
Tongue-in-cheek program includes such exercises as a "Face Flex" warmup and ...
- Doritos Offers Chip Silencer Software
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, November 29, 2023
The crunchy sound made when chewing chips is annoying -- but there ...
- Woof, Slurp! Jones Launches Soda For Dogs
Marketing Daily, Danielle Oster - Wednesday, November 29, 2023
No, toilet water is not one of the initial flavors. Instead, there ...
- A Beer Bagel? Blue Moon Partners With Baked Goods Brand Again
Marketing Daily, Danielle Oster - Tuesday, November 28, 2023
The MolsonCoors beer teamed up with Connecticut-based Popup Bagels for the Bl ...
- Heinz Teases 'Tattoo Label' That Doubles As Stencil For Tattoo Artists
Marketing Daily, Danielle Oster - Tuesday, November 28, 2023
The limited-edition release, available via a sweepstakes, features a peelable label th ...
- Santa's Elves Clog Toilets In Roto-Rooter Campaign
Marketing Daily, Les Luchter - Tuesday, November 28, 2023
In a humorous :30 claymation-animated spot, the elves are only flushing can ...
- Couple Says 'I Dew' At Hard Mtn Dew Nuptial
Marketing Daily, Danielle Oster - Monday, November 27, 2023
The Dew-sponsored wedding came complete with a neon green and black aesthet ...
- Olipop Founder On 'Threading Emotion Into Your Brand DNA'
CPG Insider, Danielle Oster - Wednesday, November 22, 2023
"The fact that soda is part of everybody's childhood memories isn't somethi ...
- Temptations' Branded Minecraft Content Kicks Off 'Purrrr-fect' Partnership
Marketing Daily, Danielle Oster - Wednesday, November 22, 2023
The global campaign combines in-game experiences, immersive digital content and IRL eve ...
- Pantry Staple Brand Selling Advent Calendar Nobody Asked For
Marketing Daily, Danielle Oster - Wednesday, November 22, 2023
Bumble Bee's Tuna Lovers' Advent Calendar is "all about having a litt ...
- Pedigree Promotes Dog Adoption Through 'Shelter Sunday'
Marketing Daily, Danielle Oster - Wednesday, November 22, 2023
The brand is celebrating "Shelter Sunday" by offering to reimburse adoption fe ...
- Stacy's Rise Project Employs Literal Pie Chart To Demonstrate Gender Inequities
Marketing Daily, Danielle Oster - Monday, November 20, 2023
A small cutout in each Stacy's Rise Pie demonstrates the small sliv ...
- Shaq Wishes He Were A Little Bit Smaller In Pepsi Mini Effort
Marketing Daily, Danielle Oster - Monday, November 20, 2023
Pepsi brings Shaq back in a new ad referencing both his pa ...
- 'Cats Lose Their Cool' In Temptations' Retro-Themed Holiday Ad
Marketing Daily, Danielle Oster - Friday, November 17, 2023
A live TV Christmas special is interrupted by a naughty cat, w ...
- A Crawl, Then A Walk: PepsiCo On Its AI Media Strategy
CPG Insider, Danielle Oster - Friday, November 17, 2023
PepsiCo sees AI as a tool for strategic enhancement, "allowing us ...
- Hidden Valley Ranch Hypes Collaboration With...Hidden Valley Ranch
Marketing Daily, Danielle Oster - Thursday, November 16, 2023
The limited-edition release promises "double the herbs, double the spices, double t ...