- Arm & Hammer Greens Up Laundry Space With Power Sheets Detergent
CPG Insider, Danielle Oster - Friday, August 11, 2023
A brand rep details the company's marketing efforts to launch the produc ...
- Fritos Awards Free Haircuts To USA Mullet Contestants
Marketing Daily, Danielle Oster - Friday, August 4, 2023
As official snack sponsor of USA Mullet Championship, Fritos will be givi ...
- Uncle Waithley's Recipe For Growth: Community, Story and Scotch Bonnet Bite
Brand Insider Podcast, Steve Smith - Saturday, August 5, 2023
I don't know what "scotch bonnet bite" is exactly, but Uncle Waithley ...
- Challenges Keeping CPG Brands Up At Night: Q&A With SPINS' Dan Buckstaff
CPG Insider, Danielle Oster - Friday, August 4, 2023
"There have always been consumer shifts, but newer generations of shoppers a ...
- Barbie Hoax Touts Decomposable Barbies
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, August 2, 2023
An environmental activist group that calls itself Barbie Liberation Organization issued fal ...
- Super-Caffeinated WWE Wrestlers Go Wild For Launch Of C4 Energy Drinks
Marketing Daily, Les Luchter - Wednesday, August 2, 2023
"See what happens" when you "bring "the most absurd talent to t ...
- Heineken H1 Results 'Below Expectations,' While CEO Cites APAC Woes
Marketing Daily - Top of the News, Danielle Oster - Monday, July 31, 2023
Heineken reported an organic growth net revenue decline of 6.9% and ...
- What WHO's Aspartame Classification Means For Bev Industry
Marketing Daily, Danielle Oster - Friday, July 28, 2023
Beverage companies responded to the World Health Organization's classifying the artificial sweeten ...
- P&G Mulls Upping Retail Media Spend
Marketing Daily - Top of the News, Les Luchter - Friday, July 28, 2023
"I generally believe the majority of brand choice is made in ...
- Lagunitas' New CMO On How Brand Aims To Regain Its 'Mojo'
CPG Insider, Danielle Oster - Friday, July 28, 2023
Heineken's craft beer aims to "reestablish our disruptive and rebellious nature ...
- French's Adds Its Yellow Condiment To Candy: Voila, Mustard Skittles!
Marketing Daily, Danielle Oster - Thursday, July 27, 2023
French's celebrates National Mustard Day, Aug. 5,, by teaming up with Mar ...
- Nestle Reports Organic Growth Of 8.7%
Marketing Daily, Danielle Oster - Thursday, July 27, 2023
Purina PetCare was the strongest category contributor, with double-digit growth across i ...
- Snoop Dogg Launches Ice Cream Product
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, July 26, 2023
Snoop Dog is teaming with a CPG company to launch a n ...
- Heinz Shows How Naked Summer Grilling Staples Are Without Condiments
Marketing Daily, Danielle Oster - Wednesday, July 26, 2023
Brand decided to "show what summer would look like without Heinz, design ...
- Coca-Cola Exceeds Analyst Expectations With 6% Revenue Growth
Marketing Daily, Danielle Oster - Wednesday, July 26, 2023
The company needs to "adapt our strategies on affordability," said CEO Jam ...
- Liquid Death Disrupts Again with Ice Tea
The MediaPost Cases, Lisa Singer - Monday, August 7, 2023
Liquid Death is at it again. This time they are drawing t ...
- Optimizing Linear TV Through Data-Driven Creative
The MediaPost Cases, Lisa Singer - Tuesday, October 3, 2023
The men's grooming brand Manscaped is suddenly ubiquitous. From TV to o ...
- Mattel, Warner Bros. Discovery Renew Licensing Deal
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, July 26, 2023
Mattel and Warner Bros. Discovery have inked a new deal. "The t ...
- Thorne Healthtech Partners With Basketball Hall-Of Famer For Global Ads
Marketing Daily, Les Luchter - Tuesday, July 25, 2023
Dwyane Wade, the former Miami Heat legend, co-stars in "Build to Las ...
- Brands Head To Barbieland
Marketing Daily, Danielle Oster - Sunday, July 23, 2023
Brands from Aldo to Zara are getting in on the glitz ...
- How One Wine Brand Navigated Its Nod To Barbie
CPG Insider, Danielle Oster - Friday, July 21, 2023
Without an official tie to the movie marketing blitz, Bright Cellars "lean ...
- Fabulous Fizz: D2C Hard Seltzer Brand Gay Water Comes Out
Marketing Daily, Danielle Oster - Thursday, July 20, 2023
Founder Hoddeson decided to wait until Pride Month was over for t ...
- Kenvue Comes Out Swinging And Alone -- Though Still Tied To J&J
Marketing Daily - Top of the News, Les Luchter - Thursday, July 20, 2023
CEO Thibaut Mongon touted the newly spun-off Kenvue as "the largest pure-pl ...
- Sheba Supports Coral Reef Preservation
Marketing Daily, Tanya Gazdik - Wednesday, July 19, 2023
The program features a partnership with Hawaii-native actress and singer Auli'i Cravalh ...
- Prairie Organic Spirits Hosts Event for 'Conscious Cocktailers'
Marketing Daily, Danielle Oster - Wednesday, July 19, 2023
At the Minneapolis event, the brand served sustainable cocktails incorporating local ingredien ...
- How 2 Celeb Brands Shake Things Up For National Tequila Day
Marketing Daily, Danielle Oster - Tuesday, July 18, 2023
A 818 Tequila video showed Kendall and Kris Jenner using tequila ...
- Food, Fashion Collide With Halo Top's PintPack
Marketing Daily, Danielle Oster - Tuesday, July 18, 2023
The brand sold out its limited-edition portable ice-cream holder right away ...
- Exercise For Community: Propel, Michael B. Jordan Support Access To Fitness
Marketing Daily, Danielle Oster - Monday, July 17, 2023
"Propel Your City" kicks off this summer with the PepsiCo hydration bra ...
- Jiffy Lube, Good Humor Support Ice Cream Trucks
Marketing Daily, Tanya Gazdik - Saturday, July 15, 2023
Jiffy Lube will provide complimentary truck maintenance to ice cream truck drive ...
- Vaseline Tweet Goes Viral
Marketing Daily, Todd Wasserman - Thursday, July 13, 2023
Vaseline becomes an out-of-left-field viral sensation for tweet celebrating "slugging": using produ ...