- Heinz Teases 'Tattoo Label' That Doubles As Stencil For Tattoo Artists
Marketing Daily, Danielle Oster - Tuesday, November 28, 2023
The limited-edition release, available via a sweepstakes, features a peelable label th ...
- Santa's Elves Clog Toilets In Roto-Rooter Campaign
Marketing Daily, Les Luchter - Tuesday, November 28, 2023
In a humorous :30 claymation-animated spot, the elves are only flushing can ...
- Couple Says 'I Dew' At Hard Mtn Dew Nuptial
Marketing Daily, Danielle Oster - Monday, November 27, 2023
The Dew-sponsored wedding came complete with a neon green and black aesthet ...
- Olipop Founder On 'Threading Emotion Into Your Brand DNA'
CPG Insider, Danielle Oster - Wednesday, November 22, 2023
"The fact that soda is part of everybody's childhood memories isn't somethi ...
- Temptations' Branded Minecraft Content Kicks Off 'Purrrr-fect' Partnership
Marketing Daily, Danielle Oster - Wednesday, November 22, 2023
The global campaign combines in-game experiences, immersive digital content and IRL eve ...
- Pantry Staple Brand Selling Advent Calendar Nobody Asked For
Marketing Daily, Danielle Oster - Wednesday, November 22, 2023
Bumble Bee's Tuna Lovers' Advent Calendar is "all about having a litt ...
- Pedigree Promotes Dog Adoption Through 'Shelter Sunday'
Marketing Daily, Danielle Oster - Wednesday, November 22, 2023
The brand is celebrating "Shelter Sunday" by offering to reimburse adoption fe ...
- Stacy's Rise Project Employs Literal Pie Chart To Demonstrate Gender Inequities
Marketing Daily, Danielle Oster - Monday, November 20, 2023
A small cutout in each Stacy's Rise Pie demonstrates the small sliv ...
- Shaq Wishes He Were A Little Bit Smaller In Pepsi Mini Effort
Marketing Daily, Danielle Oster - Monday, November 20, 2023
Pepsi brings Shaq back in a new ad referencing both his pa ...
- 'Cats Lose Their Cool' In Temptations' Retro-Themed Holiday Ad
Marketing Daily, Danielle Oster - Friday, November 17, 2023
A live TV Christmas special is interrupted by a naughty cat, w ...
- A Crawl, Then A Walk: PepsiCo On Its AI Media Strategy
CPG Insider, Danielle Oster - Friday, November 17, 2023
PepsiCo sees AI as a tool for strategic enhancement, "allowing us ...
- Hidden Valley Ranch Hypes Collaboration With...Hidden Valley Ranch
Marketing Daily, Danielle Oster - Thursday, November 16, 2023
The limited-edition release promises "double the herbs, double the spices, double t ...
- Hispanic Creators Become 'Authenticators' For PepsiCo Campaign
Marketing Daily, Colin Kirkland - Thursday, November 16, 2023
"'Multicultural' is in everything we do," Yumna Bahgat, PepsiCo's director of digit ...
- General Mills Expands Pet Care Portfolio With Fera Pets Acquisition
Marketing Daily, Danielle Oster - Wednesday, November 15, 2023
The acquisition marks General Mills' first entry into the pet supplements categ ...
- Grillo's Petitions For Pickle Emoji
Marketing Daily, Danielle Oster - Wednesday, November 15, 2023
For National Pickle Day, Grillo's Pickles explained why the existing cucumber emo ...
- Report: Cold & Cough OTC Ad Spend Drops
Marketing Daily, Les Luchter - Tuesday, November 14, 2023
Procter & Gamble reduced September YoY ad spend on Vicks DayQuil Seve ...
- Kind Partners To Help Address Food Insecurity For World Kindness Day
Marketing Daily, Danielle Oster - Tuesday, November 14, 2023
Kind teamed up with Little Words Project -- a brand selling bracele ...
- Trolli May Be Getting A Tad Less Weird
Marketing Daily, Danielle Oster - Tuesday, November 14, 2023
Ads for gummy candies show them in "unconventional, yet relatable real-word scenari ...
- Wavemaker Retains Church & Dwight, Holistic Approach Cited
MediaDailyNews, Joe Mandese - Wednesday, November 15, 2023
The GroupM unit continues an 18-year relationship with the global consumer packag ...
- Brands Name Walmart, Kroger, Target Top Retailers
Marketing Daily, Sarah Mahoney - Friday, November 10, 2023
In Kantar's annual research, manufacturers name Walmart No. 1 for the 27 ...
- Impossible Foods' Beef Lite Earns Certification As 'Heart-Healthy'
Marketing Daily, Danielle Oster - Friday, November 10, 2023
American Heart Association certification also has broader implications for plant-based category, n ...
- Boursin Aims To Ease Holiday Hosting Stress With 'Connection Collection'
Marketing Daily, Danielle Oster - Thursday, November 9, 2023
Consumers can enter a sweepstakes to win the Maison Boursin Connection Collectio ...
- Study: Nearly 80% Of Consumers Crave Fried Chicken Monthly
Marketing Daily, Teresa Buyikian - Thursday, November 9, 2023
Nearly two out of three consumers said they most often order chick ...
- Post CEO Taking 'Unexpected' Medical Leave As Company Shares Outlook
Marketing Daily, Danielle Oster - Wednesday, November 8, 2023
Post's board of directors appointed Jeff A. Zadoks to the role ...
- Heinz Wants People To Know Its New Pickle Ketchup Is Kind Of A Big Dill
Marketing Daily, Danielle Oster - Wednesday, November 8, 2023
Heinz Pickle Ketchup marks the first global launch for the brand sin ...
- Tofurky Gets Weird With Holiday Pop-Up
Marketing Daily, Danielle Oster - Tuesday, November 7, 2023
White Elephant Storefront offers strange gifts like a Tofurky Christmas ornament, ...
- High Times With This Cookies' SVP
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, November 8, 2023
"I'm pretty much like I can do almost anything now. I thi ...
- HelloFresh, Tinder Partner To Ring In 'Forking Season'
Marketing Daily, Danielle Oster - Monday, November 6, 2023
Leading meal kit brand HelloFresh's collab with dating app mainstay Tinder featur ...
- What One Cannabis Brand Learned From Sneaker Culture
CPG Insider, Danielle Oster - Friday, November 3, 2023
"It's about bragging rights!" says Tami Kirlis, Nature's Heritage brand manager. Wi ...
- Nut Brand Gets Risque, Takes On 'No Nut November'
Marketing Daily, Danielle Oster - Thursday, November 2, 2023
Ad shows a pair of college-aged guys exhorted to "enjoy the pleasu ...