- Exercise For Community: Propel, Michael B. Jordan Support Access To Fitness
Marketing Daily, Danielle Oster - Monday, July 17, 2023
"Propel Your City" kicks off this summer with the PepsiCo hydration bra ...
- Jiffy Lube, Good Humor Support Ice Cream Trucks
Marketing Daily, Tanya Gazdik - Saturday, July 15, 2023
Jiffy Lube will provide complimentary truck maintenance to ice cream truck drive ...
- Vaseline Tweet Goes Viral
Marketing Daily, Todd Wasserman - Thursday, July 13, 2023
Vaseline becomes an out-of-left-field viral sensation for tweet celebrating "slugging": using produ ...
- Frito-Lay's Kicks Off World Cup Campaign Celebrating Women's Soccer Legends
Marketing Daily, Danielle Oster - Thursday, July 13, 2023
Digitally animated avatars of the likes of Mia Hamm appear in a ...
- Dr. Bronner's Continues Family Legacy Of Advocacy
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, July 12, 2023
The grandchildren of Dr. Bronner's founder Emanuel Bronner continue his legacy of taki ...
- Sweating Out These Days? Electrolit Stresses Instant Hydration
Marketing Daily, Les Luchter - Wednesday, July 12, 2023
Electrolit has launched a multimillion-dollar summer awareness campaign featuring video and sti ...
- Pure Rush Soap Joins WGA Writers' Picket Line
Marketing Daily, Danielle Oster - Wednesday, July 12, 2023
D2C brand Pure Rush Soap launches a campaign aimed at supporting W ...
- Thanks To Purple, Mars Ads Reach Gender Parity
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, July 11, 2023
Research from the Geena Davis Institute on Gender in Media shows t ...
- Ritual Prenatal Vitamins: 'Real Body Builders' Are Moms-To-Be
Marketing Daily, Les Luchter - Monday, July 10, 2023
Largest-ever marketing campaign from 7-year-old D2C marketer aims to reach women " ...
- Doritos Lauds Black Changemakers In New TV Spot
Marketing Daily, Les Luchter - Friday, July 7, 2023
Among the nonprofit leaders honored: Alvin Irby, founder of New York's Barbersh ...
- South Dakota Governor Takes Ben & Jerry's To Task
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, July 6, 2023
A politician is calling out Ben & Jerry's over the company's call f ...
- From Awkward To Hilarious: Secret's Comic Tackles Sweat, Odor Taboos
Marketing Daily, Sarah Mahoney - Friday, July 7, 2023
The deodorant brand is kicking off a multi-phased marketing campaign, hoping wom ...
- Hot Dog Hype: Tasty, Bad For You And Back In The Spotlight
Marketing Daily - Top of the News, Sarah Mahoney - Friday, July 7, 2023
Oscar Mayer, Heinz, Ikea and Costco all offer an updated spin ...
- Feds Crack Down On Edibles Marketing
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, July 5, 2023
The Federal Trade Commission and U.S. Food and Drug Administration are cracking do ...
- Check Ball Park's Hot Dog Index Before Grilling Outside!
Marketing Daily, Les Luchter - Wednesday, July 5, 2023
When the Index says it's a good day for grilling, Ball Pa ...
- Barbie's Changing Dreamhouse Reflects Social, Economic Trends
Around the Net In Brand Marketing, Tanya Gazdik - Monday, July 3, 2023
When Barbie bought her first dreamhouse in 1962, it was difficult f ...
- Pourri Unpacks Nostalgic 'Camp Funk' Campaign Against Stinky Moments
Marketing Daily, Les Luchter - Friday, June 30, 2023
Featuring adults dressed and acting as teenagers at summer camp,12 spots ta ...
- Keebler Steps Out of the Dark With 'Magic Is Here'
CPG Insider, Sarah Mahoney - Thursday, June 29, 2023
After a 15-month hiatus, Keebler is deploying Ernie and the Elves agai ...
- Cacique: Mexican Food Now Outsells Italian
Marketing Daily, Sarah Mahoney - Wednesday, June 28, 2023
"We live in a world where salsa outsells ketchup and tortillas outse ...
- SodaStream: Making Your Own Pepsi Is Creative, Earth-Friendly Act
Marketing Daily, Les Luchter - Tuesday, June 27, 2023
"If you can dream it, you can stream it," declares a n ...
- Picky, Picky: Rockstar Energy Rocks Consumer Quiz As Research Tool
Marketing Daily, Les Luchter - Monday, June 26, 2023
Find Your Flavor was launched because "our ecommerce D2C team realized consume ...
- In A First, Lysol Debuts An Air Sanitizer
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, June 27, 2023
It's long been known for killing germs on surfaces. The new produ ...
- Skin Care Brands Are Popular On Instagram
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, June 22, 2023
Happi Magazine ranks the leading skin care brands by their number of followe ...
- Lytics, LiveRamp Collaborate On Identity Marketing, Kraft Pilots Program
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 20, 2023
The strategy, built on the partnership, is now available to a sele ...
- Macy's, General Motors, PepsiCo Carry On With Pride Events
Around the Net In Brand Marketing, Tanya Gazdik - Monday, June 19, 2023
Despite backlash at other large companies, some are carrying on with the ...
- Grey Goose Tackles Martini-Making Intimidation With Ready-To-Drink
Marketing Daily, Les Luchter - Tuesday, June 20, 2023
The difficulties of making the iconic cocktail are solved by a litt ...
- McKinsey Analyzes Economic Impact Of Generative AI
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 16, 2023
The latest estimates put the equivalent of $2.6 trillion to $4.4 trilli ...
- Sprite's Hip-Hop Dynasty: Honoring the Beats That Changed the World
CPG Insider, Sarah Mahoney - Friday, June 16, 2023
The "Summer of Drops" campaign celebrates hip-hop's 50th anniversary and the brand ...
- Blue Bunny Hunts For America's Softest Dad
Marketing Daily, Sarah Mahoney - Thursday, June 15, 2023
Ice cream brand asks people to nominate all the French-braiding, TikTok-dancing a ...
- Emergen-C Taps Nostalgia With Pop-Rock Vibes, Celeb Endorsement
Pharma & Health Insider, Les Luchter - Thursday, June 15, 2023
As a throwback to the aughts, Haleon launched Pop Rock-style brand extensi ...