Tag results for "cpg"
- To Treat #HairFail Fears, Progressive And Dove Sell 'Insurance'"We wanted something that could create reassurance for our consumers, so th ...
- Packaged Goods Marketers Favor ROAS Among Outcome MetricsTwo-thirds of consumer packaged goods marketers said return on ad spend w ...
- Data Trends Behind Roku Adding Media-Mix Modeling To Its Partner Program"This is about us providing more granular data that's available to he ...
- Mattel Releases Barbie To Honor Queen ElizabethMattel has released a new Barbie in honor of Queen Elizabeth II&rsquo ...
- Here's How Kroger Precision Marketing Relies On Data To Build Out Its Media BusinessKroger Precision Marketing increasingly has become a consideration for advertisers to b ...
- Peach Or Plum? Yankee Candle Samples Scents With Juicy Words, PicturesEvocative quizzes became Yankee Candle's consumer-trial tactic once the pandemic eliminated in-sto ...
- Ad Spending Expands For 13th Consecutive Month In March, Top Categories Continue To EbbMarch was also the first month to expand vs. a year-ago mon ...
- Tide Taps David Harbour For Touch Of 'Strange' MarketingTide, once a stalwart of straight-up advertising, has loosened up in rece ...
- Embracing the Setbacks: Pour Moi Skincare Founder's Recipe for Success"I didn't find any support in the industry, everybody felt that th ...
- The Great Recession Versus What Might Come NextPrivate-label food and beverages gained share during the Great Recession-mostly outpacing brand ...
- FDA Denials Pose Roadblocks For Pod-Based Tobacco Vape BrandsThe FDA's April 8 Marketing Denial Orders for the Fontem Myblu produc ...
- Skullcandy Plus Doritos Equals Tasty Treat For The EarsTo mark cannabis celebration day 4/20, when need for munchies at i ...
- How To Make The Customer The Hero Of Your Brand StoryOne tactic: Use social to create novelty or convince of utility. ...
- Schick Tackles 'Greentimidation' With New Bamboo RazorThe campaign stars Beth ("Two Broke Girls") Behrs as someone who's go ...
- Grove Collaborative Adds Drew Barrymore In Latest Growth MoveThe company, committed to eliminating plastic from people's daily lives, says Barrymo ...
- Waiting For FDA Guidelines On CBD Marketing? What You Can Do NowIn a highly saturated market, building trust and credibility is critical ...
- Plant-Based Meat Alternatives Face Another Challenging YearWhile plant-based alternatives to dairy milk had a 4% sales increase, me ...
- Spritz Society's Sour Pickle Is A Joke, But RTD Brand Is RealCombo of sour pickles with sparkling wine? That flavor could only wo ...
- Cloud Paper Wants Subscribers To 'Free The Trees' With Bamboo Toilet PaperCampaign "Free the Trees" takes aim against deforestation as part of t ...
- Tinder Miniseries Wins ANA's Diamond ECHO AwardThe Huggies campaign won the gold ECHO for email, and CRM/Customer Loyal ...
- U.S. OTT Ad Spend Reached $4 Billion In 4 MonthsCoca-Cola was the top OTT ad spender among big food and bevera ...
- K-Y Partners With Tripadvisor To Help Couples ReconnectPart of the unusual brand partnership includes encouraging "new experiences in n ...
- Survey Reveals Confusion About 'Healthy' Food LabelingAmong the takeaways for CPG brands from the Attest study: Trustworthy nutrition ...
- Casper's Ice Cream Responds To Desire For 'Decadent' IndulgenceCompany moved into "super-premium market" with ChurnBaby, attracting an "emerging market ...
- 'Slimmer' Toilet Paper Is A Sign Of The TimesConsumer products like toilet paper, bagged cookies and conditioner are shrinking ...
- Bumble Bee Touts 'Good For You' Tuna In Advance Of Line ExtensionsNew "Good For You" campaign casts a wide net to promote tuna ...
- Tobacco Roundup: No Shortage Of Conflicts For Nicotine BrandsIn March 2020, the FDA mandated 11 new graphic --- and outrig ...
- Pepsi Will Host TikTok Music Creators On MTV 'Popstar' SeriesEight contestants will compete for chance to win financial assistance and st ...
- Degree Launches Bracket Challenge For Women's BasketballThe campaign stars none other than Candace "Ace" Parker, of the WNBA ...
- Cheetos Stakes Claim To Launch Of Hands-Free TechnologyAfter nearly 75 years of making fingers messy with orange dust, Cheet ...
