- Aromatherapy Air Spray Kills Two People
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, March 3, 2022
A bacteria called Burkholderia pseudomallei is being linked to an aromatherapy room spr ...
- Molson Coors To Eliminate Plastic Rings
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, March 2, 2022
Molson Coors Beverage Co. plans to switch to cardboard carriers for i ...
- How To Prepare For CPG's Post-Quarantine Renaissance
MediaDailyNews, Bill Durrant - Thursday, March 3, 2022
It's time to build a new marketing foundation and get creative agai ...
- Biased Metrics, False Narratives Take The Cake On Day 1 Of ANA Conference
MediaDailyNews, Joe Mandese - Thursday, March 3, 2022
The day revealed improvements like speedier payment cycles to minority-owed media, b ...
- Soap Company Supports Psychedelics
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, March 1, 2022
Dr. Bronner’s soap company is financially backing efforts to loosen laws relat ...
- Heinz '57 Varieties' Slogan Helped Fuel Its Early Marketing Success
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, March 1, 2022
There’s a reason why H.J. Heinz was once described by a biographer as ...
- Are T-Shirts CPGs?: Goodlife Flips the Clicks-to-Bricks Script
Brand Insider Podcast, Steve Smith - Friday, February 25, 2022
If you are going to sell T-shirts at $60 price points, you ...
- Top 'Small' 2021 CPG Leaders Were In Health/Wellness, Plant-Based Categories
CPG Insider, Steve Ellwanger - Friday, February 25, 2022
Top 5 were among 465 "small" CPG companies -- with sales betwe ...
- P&G Spotlights Feminine Care Successes
Marketing Daily, Les Luchter - Thursday, February 24, 2022
Always has benefited greatly from the launch of FlexFoam technology, leading ...
- The Savage Bros. Discuss Goldfish Reboot
Marketing Daily, Todd Wasserman - Thursday, February 24, 2022
Campbell Soup has extended its Goldfish crackers line with Goldfish Mega Bite ...
- Mr. Mucus Runs A Scavenger Hunt: Mucinex's Health Lessons
Marketing Daily, Les Luchter - Friday, February 18, 2022
Participants can learn about cold and flu symptoms by finding "creative sig ...
- Krispy Kreme's CPG Pivot: Deliver Doughnuts Faster, Fresher
CPG Insider, Steve Ellwanger - Friday, February 18, 2022
Providing access to its products via a multichannel approach is a k ...
- Mentos Gum Marketer Challenges Simply Gum's 'Plastic' Claims
Marketing Daily, Steve Ellwanger - Wednesday, February 16, 2022
Simply Gum declined to provide a response to the complaint filed wi ...
- Old Spice Deep-Fakes Dolph Lundgren For '80s Muscle
Marketing Daily, Sarah Mahoney - Wednesday, February 16, 2022
Old Spice is featuring the majestically chiseled armpits of the 1980s Dolp ...
- Ad Spending Surges 19% In January, Expands For 11th Consecutive Month
MediaDailyNews, Joe Mandese - Thursday, February 17, 2022
January's increase is the best since August 2021, and compares with ...
- One A Day, Samira Wiley Team Up For Body Gratitude Film
Marketing Daily, Les Luchter - Tuesday, February 15, 2022
"The Gratitude Project" will premiere in June at the 2022 Tribeca Festiv ...
- Study Tallies Super Bowl Ecommerce Ad, Search 'Interceptions'
Marketing Daily, Steve Ellwanger - Tuesday, February 15, 2022
How brands that did not advertise during the Super Bowl managed ...
- Preparation H Lets Butts Do The Talking In V-Day E-Cards
Marketing Daily, Les Luchter - Friday, February 11, 2022
Promotion is part of a larger campaign aimed at sparking conversations abo ...
- While Generations Differ, Health Is A Main Driver Of Breakfast Choices
CPG Insider, Steve Ellwanger - Friday, February 4, 2022
Protein powders and shakes are among the top choices for all exce ...
- Nestle Piles On The Protein With Majority Stake In Orgain
Marketing Daily, Steve Ellwanger - Thursday, February 3, 2022
Orgain is the leading plant-based protein powder and organic nutritional protein ready-to-dri ...
- C'mon, Phil! Please Don't See Your Shadow
Marketing Daily, Sarah Mahoney - Tuesday, February 1, 2022
If Phil complies and delivers an early-spring forecast, Miracle-Gro will donate $10,0 ...
- Big Reveal Too Soon? Beyond Meat, PepsiCo Said To Ready Plant-Based Jerky
Marketing Daily, Steve Ellwanger - Tuesday, February 1, 2022
A YouTube creator unwittingly revealing the first product-plant-based jerky-from the year-old partnersh ...
- Folgers Doesn't Give A Damn That It's 'Your Grandma's' Coffee
Marketing Daily, Steve Ellwanger - Monday, January 31, 2022
The brand reintroduces itself with a blend of rebellion-as voiced by ro ...
- Infomercial Inventor Evolves Format To BRTV
Marketing Daily, Les Luchter - Monday, January 31, 2022
Brand response TV focuses "on brands and their quality in a premiu ...
- Olay Teams Up With 'Ebony' Magazine In Latest STEM Push
Marketing Daily, Sarah Mahoney - Monday, January 31, 2022
The magazine attempts to show younger girls "some role models and gi ...
- Study: Growing Potential For Dairy, Meat Substitutes In Frozen Food
CPG Insider, Steve Ellwanger - Friday, January 28, 2022
In NPD study of consumers' attitudes toward plant-based alternative foods, almond remain ...
- Instacart Adds CPG Brand Pages, Suite Of Display Ad Products
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 26, 2022
Instacart on Wednesday introduced its first display ad units, as well ...
- Sweethearts Reveals Unromantic Heart Phrases
Around the Net In Brand Marketing, Tanya Gazdik - Monday, January 24, 2022
This year’s theme for those little chalky heart-shaped candies seems to ...
- Are Tweaks To Make M&Ms More 'Inclusive' Misguided?
Around the Net In Brand Marketing, Tanya Gazdik - Monday, January 24, 2022
Candy-maker Mars Wrigley plans to refresh the multicolor mascots of its M& ...
- Red Man Chewing Tobacco Rebranding To America's Best Chew
Marketing Daily - Top of the News, Steve Ellwanger - Tuesday, January 25, 2022
The move by Swedish Match is the latest in a series ...