- Freshpet Unleashes Advertising Again To Rebound From 2022 Supply Issues
Marketing Daily, Steve Ellwanger - Thursday, March 2, 2023
Having resumed advertising in January, Freshpet's most recent spot correlates "healthy meal ...
- Heinz Wants To Buy Ketchup-Eating Survivor A Boat
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, March 1, 2023
Heinz is in search of the man who reportedly survived a mon ...
- ChatGPT API Enables Speech-To-Text: Attracts Snap, Instacart, Other Integrations
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 1, 2023
OpenAI's API for ChatGPT allows businesses to build the technology into ...
- Philip Morris Bullish On Heat-Not-Burn Devices, Oral Pouches -- But Not Vapes
CPG Insider, Steve Ellwanger - Friday, February 24, 2023
Philip Morris already has the world's #1 smoke-free brand with iQos an ...
- Diversity & Inclusivity- How This Kellogg Exec Starts Every Morning Special
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, February 22, 2023
I've been able to really see the world and end up ...
- 5 CPG Companies Are First-Time 'Growth Leaders' In Report
CPG Insider, Steve Ellwanger - Friday, February 17, 2023
The five newbies were Beiersdorf, Ferrara, sports/hydration brand Prime, Ghost energy dri ...
- Halle Berry Partners With Supplements Marketer Pendulum
Marketing Daily, Les Luchter - Friday, February 10, 2023
Berry is equity owner in Pendulum Therapeutics, a developer and marketer ...
- Eco-Friendly Claims Friendlier To Bottom Line? Study Says Yes
CPG Insider, Steve Ellwanger - Friday, February 10, 2023
CPG firms that made environmental, social or governance claims averaged cumulative sal ...
- Old Spice Creates A Musical To Boost Smelf-Confidence
Marketing Daily, Sarah Mahoney - Tuesday, February 7, 2023
Old Spice swaggers into Super Bowl week with an ad that's ...
- Meghan Trainor, Assorted Others To Get 'Stuck In' Pringles During Super Bowl
Marketing Daily, Steve Ellwanger - Tuesday, February 7, 2023
Trainor is most famous person to reach for the last crisp ...
- Bayer Aims To Set Fans' Hearts At Ease
Marketing Daily, Les Luchter - Monday, February 6, 2023
Noting that "heart attack risk can more than double when your ho ...
- Why Pushing The Envelope Is This General Mills Exec's Lucky Charm
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, February 8, 2023
"It's a tough decision to make, to really put yourself first, a ...
- P&G, Geico Help Push OTT To 15% Of U.S. Q3 Digital Ad Spend
Advanced TV Insider, Karlene Lukovitz - Friday, February 3, 2023
That's up from an average 13% between October 2021 and January 202 ...
- Two Cans Of Olipop Soda Walk Into A Denver Nuggets Game...
CPG Insider, Steve Ellwanger - Friday, February 3, 2023
Not a joke -- but what functional-soda brand Olipop did last mon ...
- Instacart Delivers Shoppable TV Commercials For Michelob ULTRA
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 1, 2023
In its first major CPG co-marketing campaign, Instacart fulfilled on a long-ti ...
- National TV Ad Decline Moderates In December, Falls 2%
Television News Daily, Wayne Friedman - Monday, January 30, 2023
The national TV marketplace was down 6% for all of Q4 ...
- Tarte Influencer Marketing Criticized
Around the Net In Brand Marketing, Tanya Gazdik - Monday, January 30, 2023
With consumers obsessed over the price of a dozen eggs, could conspicuo ...
- J&J Suffers Legal Setback In Battle To Contain Talcum Powder Damages
Marketing Daily, Les Luchter - Monday, January 30, 2023
Johnson & Johnson (J&J) cannot use a bankruptcy filing to get arou ...
- No Apologies Necessary For This Kimberly-Clark Exec
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, February 1, 2023
"I feel like sometimes as a female in the industry I ha ...
- Em-Power Yourself With This Ocean Spray Director
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, January 24, 2023
"The hardest thing that I've had to just learn and continue ...
- Sales Slip A Bit, But P&G Sees Consumers Holding Steady
Marketing Daily, Sarah Mahoney - Friday, January 20, 2023
The CPG giant's latest results indicate people are still loyal to brand ...
- Ugh, There's People Vomiting -- And It's An Ad?
CPG Insider, Steve Ellwanger - Friday, January 20, 2023
A Liquid Death spot works because items way more expensive than Liqu ...
- Nutro Debuts New Logo, Brand Identity
Marketing Daily, Tanya Gazdik - Thursday, January 19, 2023
The new logo features the addition of a tail in motion " ...
- Jewelry Company Offers 15 First Dates Challenge
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, January 18, 2023
A jewelry company will pay one willing romantic $1,500 to go ...
- Diaper Company Now Offers At-Home Baby Health Tests
Marketing Daily, Les Luchter - Wednesday, January 18, 2023
Dyper Health, which tests for such conditions as allergies and asthma, cal ...
- With Smaller Prices, Bigger Laughs, Thinx Changes The Period Underwear Game
D2C Insider, Sarah Mahoney - Monday, January 16, 2023
The New York-based company, which reportedly has $100 million in annual sale ...
- Following Outside Review, FDA Prepares Rules For Menthol In Cigarettes
CPG Insider, Steve Ellwanger - Friday, January 13, 2023
Because of the high propensity of Blacks to favor menthol cigarettes, t ...
- Vital Proteins Extends Its Target Audience -- And Body Parts Served
Marketing Daily, Les Luchter - Wednesday, January 11, 2023
In new campaign, not only are the characters diverse, but also t ...
- Bark Wants A Woof For Its 'Next Top Dog Model' Contest
Marketing Daily, Sarah Mahoney - Tuesday, January 10, 2023
You know what's even cuter than a dog-food commercial dog? Your do ...
- Ocean Spray Combines Humor, Violence In New 'Better-For-You' Creative
Marketing Daily, Steve Ellwanger - Monday, January 9, 2023
A woman overcomes her fear of clowns by beating one up (stil ...