Tag results for "cpg"
- P&G Boosts Media Airings By 14% To Lead Top 100 RankingThe maker of Tide detergent aired more than 26 million ads ...
- CBD & THC In Beverages: A Marathon, Not A SprintWhile everyone eventually expects CBD and THC to become commonplace in beverage ...
- 'Instant Needs' Platform Gopuff Launches Private-Label ProductsGopuff says the private label launch is based on more than eig ...
- Full-Year Ad Spending Surges 18% Vs. 2020, 9% Vs. 2019Full-year data also reveals an erratic recovery in terms of various med ...
- Research Firm Suzy Builds New Advisory Board, Includes Execs From Kraft Heinz, Xandr, CoinDeskMarket research platform Suzy introduced an industry advisory board today that includ ...
- Personal Health Care Leads Strong P&G Sales GrowthOther P&G categories showing double-digit growth for the second quarter were fabr ...
- Raising the Stakes: Outline's Co-Founder Disrupts the Eco-Friendly CPG Industry"It was really, really, really, really hard, and we kind of ju ...
- GSK Rejects Unilever Bids For OTC BizLarge pharma companies have been shedding consumer health and other so-called "slow-growin ...
- Oatly: 'Weird' Packaging, Ads Driven By Creative ObsessionUnlike many CPG brands, Oatly is enamored with the "tangibility" of OO ...
- Retail Media Overtakes CTV As Advertising's Biggest ImpetusAn analyst report cites packaged goods marketers doubling ad spending on t ...
- BetterLungs Goes National With Sirius XM CampaignBased on what supplement brand learns over the initial flight, it's consideri ...
- It's the Real Thing: Coca-Cola's Data-Driven Director"You gotta just keep going, and [I'm] not sure how long I' ...
- Please, No Pee Jokes: Incontinence Product Wins P&G Award At CESP&G Ventures' Innovation Challenge winner: Lady Patch, a drug-free product that trea ...
- Harmelin Taps Ebbecke As Head Of Business IntelligenceAlso at Harmelin, Bea Leung joins as a vice president leading t ...
- CBD Marketer NatuEra Debuts In-Store Informational, Sales KiosksIf there's a CPG category that can surely benefit from in-store consum ...
- Crest's 'Cavity Creeps' Return, This Time Via A Video GameGen X-ers may remember Crest's Saturday morning "Cavity Creeps" commercials from t ...
- P&G Annual Earnings Top Most-Read ListHere are the most-read stories of 2021 in the liquor/partial CPG/entertainment be ...
- Theme Of Most-Read Stories: Marketers Yearn For Redefined Purpose, New IdeasIt's easy to assume I know what our audience wants. But the ...
- A Chilled-Out Year? CBD, THC Dominate Most-Read ColumnsOf the top 10 most-read CPG FYI columns of 2021, six we ...
- P&G Latest Brand To Bail On CESProcter & Gamble is the latest Fortune 500 company to cancel li ...
- PlantBaby Debuts Plant-Based Kiki Milk For Kids"Plant-based milk options tend to be designed for adults and often la ...
- Hard Seltzer Ad Buys Up 39% In 2021Anheuser-Busch InBev, whose hard seltzer brands include Bud Light and Michelob Ultr ...
- Small But Mighty: The Rise Of Smaller CPG BrandsSmall brands are innovating to deliver on such values as authenticity, a ...
- VLN Cigarette Brands Get First FDA 'Modified Risk' DesignationFDA said 22nd Century brands VLN King and VLN Menthol can redu ...
- Clif Bar Incubates Plant-Based Dog Treats For 2022 LaunchThe company is being very circumspect about where its pet snacks wi ...
- Campbell Soup Co: Remote Work, 'Cooking Fatigue' Critical To 2022Drawing on art-world roots dating to Andy Warhol's 1960's soup cans serie ...
- Heinz Gives Gamers 'Hidden Spots' To Enjoy Safe Burger BreaksActivation is Heinz' way of connecting with gaming audience "inside the game ...
- In First M&A Move, Harry's Adds LumeDeveloped by an ob/gyn to combat all kinds of body odor, Lu ...
- Ads With EQ: Wegman's, Frito-Lay, Chick-fil-A Win Holiday EngagementThe secret to winning hearts with holiday ads? Plenty of nostalgia, a ...
- As Spam Posts Record Growth, Hormel Invests In Food TechHormel's 199 Ventures division is partnering with Green Circle Foodtech Ventures ...
