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Tarte Influencer Marketing Criticized

With consumers obsessed over the price of a dozen eggs, could conspicuous consumption-driven influencer marketing falling out of favor? That is the question brands might be considering after the backlash that cosmetics brand Tarte is receiving after a sponsored trip to Dubai. "Influencers were called out for appearing not to know the names of the products they were promoting," per Marketing Brew. "Some criticized Tarte for what they saw as being wasteful."

Read the whole story at Marketing Brew »

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