- NEW! Southern Comfort Introduces Viewers To New Species Of Shark
Out to Launch, Amy Corr - Monday, August 11, 2014
The latest spot for Southern Comfort's "Whatever's Comfortable" campaign coincides perfectly wi ...
- This Week Ad Industry Interns Had A Party...And Pimped Dogs on Tinder
Mediapsssst, Richard Whitman - Thursday, August 7, 2014
Looks like Wednesday night was the time to be an intern ...
- M&C Saatchi Expands In Delhi
Around the Net In MAD London, Sean Hargrave - Thursday, August 7, 2014
M&C Saatchi Worldwide is merging its Delhi office with the independent Indi ...
- Horizon Media And MyersBizNet Host 300+ Ad Industry Interns
MAD, Larissa Faw - Wednesday, August 6, 2014
The gathering, which convenes today, is said to be an industry firs ...
- Y&R's Diamond Upped To Chief Client Officer
MAD, Steve McClellan - Wednesday, August 6, 2014
It's a new post for the agency. Diamond is tasked with drivi ...
- BBH Looks Forward After CEO Switch
MAD, Larissa Faw - Wednesday, August 6, 2014
Neil Munn, the current Chief Operating Officer of BBH Group, will beco ...
- Virgin Atlantic Appoints Adam&Eve/DDB
Around the Net In MAD London, Sean Hargrave - Wednesday, August 6, 2014
Virgin Atlantic has ended a twenty-year relationship with Rainey Kelly Campbell Roalfe/Y& ...
- Jeff Benjamin Exiting Top NA Creative Post At JWT
MAD, Steve McClellan - Tuesday, August 5, 2014
Matt Eastwood, who was named Global Chief Creative officer in June, wi ...
- StrawberryFrog Imports Swedish Humor For Wasa Bread Campaign
MAD, Larissa Faw - Tuesday, August 5, 2014
The campaign centers on branded content, with the first installment launching Augu ...
- John Oliver Skewers Native Advertising...And Offers A Hilarious Solution
Mediapsssst, Richard Whitman - Tuesday, August 5, 2014
You have to see this! Once again, HBO's John Oliver has go ...
- Guinness Switches To Iris And BBDO
Around the Net In MAD London, Sean Hargrave - Monday, August 4, 2014
Guinness has appointed Iris Worldwide and BBDO to handle its global digit ...
- Mad Men or Mad Math: The Decline and Rebirth of Online Advertising
MAD, Satish Polisetti - Thursday, July 31, 2014
Currently, online ads are defined primarily by size and dimensions -- wi ...
- Horizon Fuels Creativity with The 'United State Of Story'
MAD, Larissa Faw - Tuesday, July 29, 2014
Inspiration can come from anywhere, from Chef Dominique Ansel's croissant-doughnut mashup, "t ...
- Southern Comfort Looks For Creative And Experiential Agency
Around the Net In MAD London, Sean Hargrave - Monday, July 28, 2014
Southern Comfort is looking for a creative agency to handle below-the-line a ...
- Grey SF Drives New Ryder Campaign
MAD, Larissa Faw - Friday, July 25, 2014
Ryder's first major campaign in nearly two decades is designed to rai ...
- Grey SF Named AOR For IControl Networks
MAD, Larissa Faw - Thursday, July 24, 2014
The WPP shop will be responsible for all advertising, brand strategy, med ...
- Hedge Fund Investment In Interpublic Fans Flames Of Sale Rumors
Mediapsssst, Richard Whitman - Thursday, July 24, 2014
Activist hedge fund Elliott Management has taken a 6.7% stake worth abo ...
- Netflix Seeks London Creative Agency
Around the Net In MAD London, Sean Hargrave - Thursday, July 24, 2014
As it plans its expansion in to Europe, Netflix has started talki ...
- Subaru Legacy Campaign Redefines 'Passenger'
Marketing Daily, Karl Greenberg - Thursday, July 24, 2014
Subaru is launching a new campaign for the new 2015 Legacy, t ...
- NEW! Heineken, Fred Armisen Offer New Yorkers 'Routine Interruptions'
Out to Launch, Amy Corr - Wednesday, July 23, 2014
Here's a fun reason to step out of your comfort zone, wh ...
- Want To Be More Strategic? Stand Up!
Performance Marketing Insider, Gord Hotchkiss - Thursday, July 24, 2014
One of the things that always frustrated me in my professional experien ...
- Joy In Mudville
Marketing Daily, Jeff Charney - Tuesday, July 22, 2014
Do home-team wins translate to broader benefits for a region's workforce? ...
- McGarryBowen Can Blame Taco Bell For Its Pizza Hut Loss
Mediapsssst, Richard Whitman - Sunday, July 20, 2014
You know how you sometimes become infatuated with a person when y ...
- Martin Sorrell Thinks Rupert Murdoch Is The Martin Sorrell Of The Media Business
Mediapsssst, Richard Whitman - Thursday, July 17, 2014
So...Martin Sorrell spoke to Bloomberg TV's Trish Regan to share why ...
- Grace Blue Launches Creative Talent Search Unit
MAD, Larissa Faw - Wednesday, July 16, 2014
The new venture will provide talent search services across all areas ...
- Agency Throws Birthday Party For Tiny Hedgehog In Self-Promo Video
Mediapsssst, Richard Whitman - Wednesday, July 16, 2014
LA-based agency HelloDenizen is at it again. Following its successful Tiny Hamst ...
- Quiet Storm Wins Young's Seafood GBP10m Advertising Account
Around the Net In MAD London, Sean Hargrave - Wednesday, July 16, 2014
Findus-owned Young's Seafood has appointed Quiet Storm to handle its GBP10m advertisi ...
- Even DR Should Be Telling A Good Story
Data and Targeting Insider, Steve Smith - Tuesday, July 15, 2014
Bludgeoning consumers online with the same call to action surely has ...
- Volvo To Use The Weather Channel's New 'Branded Backgrounds' App Technique
MAD, Steve McClellan - Monday, July 14, 2014
With Branded Backgrounds, full-screen branded images are displayed under translucent weather conten ...
- Get This Crap Off My Phone: We Are Screwing Up The Mobile Experience
Mobile Insider, Steve Smith - Tuesday, July 15, 2014
As I feared, many of the bad practices of desktop media a ...