- The Drum, Monday, August 4, 2014 8:42 AM
Guinness has appointed Iris Worldwide and BBDO to handle its global digital account. The account, which was previously held by Saatchi & Saatchi and Tribal Worldwide, will see the newly
appointed agencies each take on different sectors. Iris is set to handle integrated marketing, including trade advocacy programmes and shopper marketing. BBDO will handle insight, content creation and
digital activation for the Diageo-owned brand.
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