Around the Net
Guinness Switches To Iris And BBDO
- The Drum, Monday, August 4, 2014 8:42 AM
Guinness has appointed Iris Worldwide and BBDO to handle its global digital account. The account, which was previously held by Saatchi & Saatchi and Tribal Worldwide, will see the newly appointed agencies each take on different sectors. Iris is set to handle integrated marketing, including trade advocacy programmes and shopper marketing. BBDO will handle insight, content creation and digital activation for the Diageo-owned brand.
