• by Richard Whitman , Columnist, July 16, 2014

LA-based agency HelloDenizen is at it again. Following its successful Tiny Hamster Eating Tiny Burritos self-promotional video, the agency is out with Tiny Birthday For A Tiny Hedgehog. The video is exactly what you would expect. It's a miniature birthday party for a little hedgehog who is joined by some friends, two hamsters. The three sit at a table and devour the tiny little cakes in front of them. The video has 1.2 million views since its release July 8. 

Speaking of awesome agency self-promotions, did you see what Amazon Advertising did? No, not Amazon the online retailer. Amazon the San Francisco-based ad agency. Having a bit of fun with the fact they are often confused with Amazon the online retailer, Amazon Advertising launched the Mistaken Identity Project. The agency sought "regular" people with famous names like Justin Bieber, Renee Zellweger, Alice Cooper, David Letterman and Jon Stewart and featured them in videos sharing their mistaken identity stories. Along with the videos is a blog that features the stories of other famously named people like Amelia Earhart and a woman who mistakenly received royalties for a book she wrote because it had the same name as a Stephen King novel.

Karl Dunn, formerly with Nissan USA, has joined FCB West as SVP, group creative director. Dunn, who also consulted on Nissan's advertising efforts in Canada, Mexico and Brazil, will partner with Julie Scelzo, the SVP, group creative director. Dunn, who started his career in Sydney and gained global experience working in Singapore, Tokyo, Hong Kong, Johannesburg, Cape Town, Amsterdam and Berlin at shops including BBH, Leo Burnett and Strawberry Frog, will be based in San Francisco. He will oversee Levi Strauss & Co. and Trulia are among the brands at FCB West. Of Dunn's supposed awesomeness, FCB West CCO Eric Springer said, “Karl is smart and just plain cool. He has eaten a turtle off the back of a truck in Jakarta, been to block parties in Soweto, gotten sewn up in a hospital in Singapore and prayed at shrines in the Japanese countryside. He’s also a superstar writer with new business chops and a hunger for adventure. He’s going to help us up our game and reach new heights.” Now that's a resume!

Former Interbrand Australia Executive Creative Director Mike Rigby is coming to New York to join R/GA as Executive Creative Director. In 2012, Rigby was elected President of the Australian Graphic Design Association. He has been awarded the Campiagn Asia-Pacific Specialist Agency of the Year Award along with a Design Lion. Of the hire, R/GA Global CCO Nick Law said, "Mike’s unique creative vision and history of delivering world class, award-winning work will help us continue to innovate our capability, Since our success as a company depends on connecting diverse talents and ways of thinking, it also helps that Mike is a great bloke.&rdquo ;