- Volvo To Use The Weather Channel's New 'Branded Backgrounds' App Technique
MAD, Steve McClellan - Monday, July 14, 2014
With Branded Backgrounds, full-screen branded images are displayed under translucent weather conten ...
- Get This Crap Off My Phone: We Are Screwing Up The Mobile Experience
Mobile Insider, Steve Smith - Tuesday, July 15, 2014
As I feared, many of the bad practices of desktop media a ...
- Chiltern Railways Calls Creative Review
Around the Net In MAD London, Sean Hargrave - Monday, July 14, 2014
Chiltern Railways is calling a creative advertising review. The incumbent, Connect Grou ...
- Betfred Appoints Brothers And Sisters To Its Creative Brief
Around the Net In MAD London, Sean Hargrave - Monday, July 14, 2014
Betfried has handed Brothers and Sisters its creative brief after a competiti ...
- Johannes Leonardo Will Help New Client TTI Floor Care Sharpen Its Focus On North American Market
MAD, Larissa Faw - Friday, July 11, 2014
The agency will create campaigns for the client's Hoover, Dirt Devil, Ore ...
- Ansible's Steele Sounds Off On Successful Mobile Campaigns, Agencies
Mobile Marketing Daily, Mark Walsh - Friday, July 11, 2014
Angela Steele, CEO of Ansible, talks about what makes a winning mobi ...
- Why Two Days In The South Of France Is Good For Our Health
Marketing: Health, Jacqueline Nolan - Friday, July 11, 2014
This year Health took a place at the table - or shou ...
- You Suck! And You Just Won Our Advertising Account!
Mediapsssst, Richard Whitman - Wednesday, July 9, 2014
We never had the chance to say it, but TTI Floor Care ...
- NEW! SKYY Vodka Debuts 'West Of Expected' Campaign
Out to Launch, Amy Corr - Tuesday, July 8, 2014
Burger King launches proud Whopper. Kozy Shack pudding launches a yummy websit ...
- Sorrell Predicts West's Creative Lead Will Dwindle
Around the Net In MAD London, Sean Hargrave - Tuesday, July 8, 2014
WPP's Sir Martin Sorrell is predicting that creative talent will dwindle ...
- Agency Raps For New Amsterdam Vodka
MAD, Larissa Faw - Monday, July 7, 2014
Ad shop MUH-TAY-ZIK | HOF-FER has written and created the rap so ...
- Greyhound Travels With Heavy Metal Band In New 'Tour' Campaign
MAD, Larissa Faw - Thursday, July 3, 2014
It isn't Spinal Tap although the "band" is actually part of ...
- Bridging Marketing And IT Requires A Chief Marketing Technologist
Around the Net in Search Marketing, Laurie Sullivan - Thursday, July 3, 2014
The role of the chief marketing strategist -- part creative director, technolo ...
- BFG 9000 Knocks 'Em Dead At GoDaddy, Wins AOR Chores
MAD, Larissa Faw - Wednesday, July 2, 2014
Barton F. Graf 9000 is GoDaddy's new U.S. AOR. Both the doma ...
- Watchmaker Nixon Taps TBWA\Chiat\Day And OMD For Ad Duties
MAD, Steve McClellan - Tuesday, July 1, 2014
Encinitas-based Watchmaker Nixon has hired Omnicom ad shop TBWA\Chiat\Day Los Angeles aft ...
- Martin Sorrell Thinks An Algorithm Should Win A Lion
Mediapsssst, Richard Whitman - Tuesday, July 1, 2014
Martin Sorrell, never one to keep quiet on any topic, has issu ...
- FCB Inferno Wins BMW
Around the Net In MAD London, Sean Hargrave - Tuesday, July 1, 2014
BMW has ended its thirteen-year relationship with WCRS by appointing FCB Infer ...
- Liberty Mutual, Havas Debut "New" Car Insurance Campaign
MAD, Larissa Faw - Monday, June 30, 2014
Dubbed, "See Car Insurance in a Whole New Light," the campaign includ ...
- My Cannes Sojourn: A Young Lion's Learnings
MAD, Cody Barz - Wednesday, June 25, 2014
Two hundred sessions, over 300 speakers, seven days completely dedicated to creativit ...
- Advertising Is A Story -- But A Story That Needs To Sell A Product
Online Spin, Joe Marchese - Thursday, June 26, 2014
We have a sign on the wall of our office in L. ...
- Nashville Neighbors: Bohan Lands O'Charley's Account
MAD, Larissa Faw - Tuesday, June 24, 2014
Bohan will handle strategy and creative duties, while incumbent Doner will contin ...
- The Summer of Salsa Love
MAD, Larissa Faw - Tuesday, June 24, 2014
StrawberrFrog creates first advertising campaign for Sabra Salsa. Farmers sing "I'm Goi ...
- The CEO of That Agency Which Won All Those Lions For Harvey Nichols Thinks London Is Way More Awesome Than New York
Mediapsssst, Richard Whitman - Tuesday, June 24, 2014
Hey, New Yorkers -- there's a dude across the pond who thin ...
- Government Seeks Creative Agency For Bank Stake Sell-Offs
Around the Net In MAD London, Sean Hargrave - Friday, June 20, 2014
Having bailed out several banks during the financial crisis, the government ...
- JWT Creates Scholarship To Support Aspiring Female Creatives
MAD, Steve McClellan - Thursday, June 19, 2014
JWT Worldwide has created an international scholarship to assist and promote fema ...
- No One Won Anything in Cannes Last Night, But Yannick Bollore Shunned The Gutter Bar
Mediapsssst, Richard Whitman - Thursday, June 19, 2014
Well. When it's Cannes Lions week and there were no Lions present ...
- McCann Appoints 'Dumb Ways To Die' Creative To Global ECD Post
MAD, Steve McClellan - Wednesday, June 18, 2014
John Mescall, Executive Creative Director of McCann Australia, will relocate to N ...
- Ad Groups Say Mars' 120-Day Payment Scheme Will 'Decimate' Industry
Mediapsssst, Richard Whitman - Wednesday, June 18, 2014
Well, it's about time someone stood up to this idiocy. The Associati ...
- NEW! Sorry, Not Sorry: Pantene Encourages Women To Stop Apologizing
Out to Launch, Amy Corr - Wednesday, June 18, 2014
So true. Pantene launched an empowering video to encourage women to st ...
- TNT, Mono Anchor 'The Last Ship' In Grand Central Station
MAD, Larissa Faw - Tuesday, June 17, 2014
In the campaign to promote the series TNT and Mono have creat ...