Betfried has handed Brothers and Sisters its creative brief after a competitive pitch. The incumbent BJL re-pitched in a process organised by Creativebrief. Betfred is believed to have a media budget
of GBP5m and will working with Brother and Sisters immediately to prepare a national campaign to coincide with the start of the Premier League in a month's time. The agency has been tasked with
building the brand, broadening gambling's appeal and integrating the brand's stores and its website.
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