- What You Can Learn From The Best B2B Emails Of 2017
Around the Net in Email, Ray Schultz - Wednesday, January 10, 2018
MarketingProfs has gathered some of the best B2B emails of 2017. He ...
- Post-Purchase Emails Top Return Path Benchmark Study
Email Marketing Daily, Ray Schultz - Tuesday, January 9, 2018
What's the worst-performing type of email message? Promotions, according to a stu ...
- Study: Creative Pitches Balance Gut And Experience
Mediapsssst, Richard Whitman - Wednesday, January 3, 2018
A study conducted by Y&R, in conjunction with scholars at Kings Colle ...
- Hovis Hands Pablo Its Creative Brief
Around the Net In MAD London, Sean Hargrave - Wednesday, January 3, 2018
Hovis has picked Pablo to be in creative agency in a shoot-o ...
- Halfords Unveils Channel 4 Weather Sponsorship
Around the Net In MAD London, Sean Hargrave - Wednesday, January 3, 2018
Halfords has unveiled a year-long sponsorship of weather bulletins on Channel ...
- Creative Agency of the Year: MullenLowe Mediahub
Agency of the Year, Steve McClellan - Wednesday, January 24, 2018
For doubling down on creative media with its new R&D Lab a ...
- How To Get Your Email Delivered: A Guide
Email Marketing Daily, Ray Schultz - Friday, December 29, 2017
ZeroBounce is offering a free guide on how to get email delivere ...
- Media All Star: Clint Simpson
MediaPost All Stars, Jack Feuer - Friday, January 19, 2018
The self-described "data-driven" executive's 20 years of experience here and in AP ...
- Peroni Appoints New Global Creative Agency To Regain Youth Credentials
Around the Net In MAD London, Sean Hargrave - Wednesday, December 20, 2017
Peroni has explained that it has appointed Leagas Delaney to its glob ...
- Royal British Legion Calls Creative Review Ahead Of 100th Armistice Anniversary
Around the Net In MAD London, Sean Hargrave - Wednesday, December 20, 2017
The Royal British Legion has called a review of its creative accoun ...
- Paddy Power Switches To Chime From Lucky Generals
Around the Net In MAD London, Sean Hargrave - Tuesday, December 19, 2017
Paddy Power has split with Lucky General after four years, "Campaign" report ...
- Email Exceptionalism: Americans Like Achievement-Based Subject Lines
Email Insider, Ray Schultz - Monday, December 18, 2017
A recent poll shows Americans respond best to email subject lines th ...
- UK Consumers Frown At Email Emojis: Study
Email Marketing Daily, Ray Schultz - Thursday, December 14, 2017
A new study shows that UK shoppers are turned off by emoji ...
- FCB Mayo Names New Creative Leader
People on the Move, Larissa Faw - Friday, December 8, 2017
FCB Mayo is appointing Jorgelina Díaz as its new general creative directo ...
- Does England Really Need Agency Branding?
London Blog, Sean Hargrave - Thursday, December 7, 2017
No catchy taglines can get around the simple fact that the Engla ...
- Joe Alexander's Departure From The Martin Agency Shrouded In Mystery
Mediapsssst, Richard Whitman - Monday, December 4, 2017
Alexander's long tenure at the agency as creative leader abruptly ended la ...
- The ANA's Solution To Bad Creative Briefs (Of Which There Are Many)
MAD, Bill Duggan - Thursday, November 30, 2017
Marketers often write bad creative briefs for their agencies, the ANA h ...
- WMcCann Hires New Creative VP
People on the Move, Steve McClellan - Thursday, November 30, 2017
WMcCann has hired André Marques to serve as the agency’s creative vi ...
- AI Will Empower -- Not Replace -- The Creative Shop
AI & IoT Daily, Kelsey Meuse - Tuesday, November 28, 2017
There is growing concern that AI could have a negative impact ...
- MXM Taps SapientRazorfish's Wyk As CCO
MAD, Joe Mandese - Monday, November 27, 2017
Meredith Xcelerated Marketing (MXM), the freestanding marketing services agency within Meredith Corp ...
- Debenhams Hands Mother Its Creative Brief
Around the Net In MAD London, Sean Hargrave - Tuesday, November 21, 2017
After 8 years with JWT, Debenhams has handed its creative account ...
- Starbucks Hands Iris Its EMEA Creative Brief
Around the Net In MAD London, Sean Hargrave - Thursday, November 16, 2017
Starbucks has appointed Iris as its creative agency across EMEA. "Campaign" revea ...
- Miami Ad School Exhibits Off-Duty Artwork
MAD, Larissa Faw - Wednesday, November 15, 2017
Featured artwork often illustrates the early footprints of award-winning brand campaigns. So ...
- Drog5 Wins IHOP Creative AOR Duties
Accounts on the Move, Steve McClellan - Thursday, November 9, 2017
IHOP Restaurants (FKA International House Of Pancakes) has selected Droga5 to ...
- When In Rome...Why You Need To Localize Overseas Email
Email Insider, Ray Schultz - Friday, November 10, 2017
Here is an international issue that has nothing to do with GDP ...
- Marketers, You Want Innovation? Bring On The Engineers!
Media Insider, Dave Morgan - Thursday, November 9, 2017
As a group, the most creative thinkers and doers that I ha ...
- Save The Children Hires Mother
Around the Net In MAD London, Sean Hargrave - Tuesday, November 7, 2017
Save The Children International is gearing up for its 100th birthday ...
- Saatchi's Chief Creative Officer Will Not Be Sacked Over Diversity Comment
Around the Net In MAD London, Sean Hargrave - Monday, November 6, 2017
M&C Saatchi's Chief Creative Officer Justin Tindall will not be sacked, t ...
- Adobe Examines The 'Diversity Disconnect'
MAD, Larissa Faw - Friday, November 3, 2017
Adobe's "Creativity's Diversity Disconnect" study explores the unique barriers for women a ...
- Movable Ink Launches Creative Variations
Email Marketing Daily, Jess Nelson - Friday, November 3, 2017
Movable Ink announced the launch of Creative Variations on Thursday, a n ...