- Movable Ink Launches Creative Variations
Email Marketing Daily, Jess Nelson - Friday, November 3, 2017
Movable Ink announced the launch of Creative Variations on Thursday, a n ...
- New Agency Arts & Letters Launches With Inaugural Client Google
MAD, Larissa Faw - Thursday, November 2, 2017
Based in Richmond, VA, the nearly 20-person shop has been working ...
- WPP Hits Out At Consultancies On Creativity
Around the Net In MAD London, Sean Hargrave - Tuesday, October 31, 2017
WPP has hit back at consultancies, questioning their creative credentials and claimi ...
- DMA Tells Government It Must Support The Creative Industries More
Around the Net In MAD London, Sean Hargrave - Thursday, October 26, 2017
The DMA's Managing Director of Talent, Kate Burnett, has told a Hou ...
- The Pros And Cons Of Custom Email Templates
Around the Net in Email, Ray Schultz - Wednesday, October 25, 2017
Some email marketers create their own templates. But others deploy ready ...
- Return Path Upgrades Email Intelligence Tool With Search Feature
Email Marketing Daily, Jess Nelson - Wednesday, October 25, 2017
Return Path upgraded Inbox Insight on Tuesday, unveiling enhanced features to i ...
- Chemistry Adds Creative Firepower
People on the Move, Larissa Faw - Tuesday, October 24, 2017
Chemistry is adding two new executive creative directors following client wins includi ...
- Hyundai Scouring London For Creative Shops
Around the Net In MAD London, Sean Hargrave - Tuesday, October 17, 2017
"Campaign" reveals that Hyundai is on the hunt for creative agencies ...
- Qatar Airways Appoints 180 Kingsday To Global Creative Account
Around the Net In MAD London, Sean Hargrave - Thursday, October 12, 2017
Qatar Airways has replaced JWT London with Amsterdam-based 180 Kingsday as i ...
- Personalization And Calls To Action Are Top Email Tools: Survey
Around the Net in Email, Ray Schultz - Wednesday, October 4, 2017
Personalization and meaningful calls to action are the two most important ema ...
- It's Been Awhile: The Art Of The Email Win-Back Campaign
Email Insider, Ray Schultz - Wednesday, October 4, 2017
What's the best subject line for winning back customers? "It's been awhile ...
- 'Give Us The Data And Get Out Of The Room'
Mediapsssst, Richard Whitman - Monday, October 2, 2017
That sounds like something a creative person would say to a med ...
- Cristiano Ronaldo Stars In New Fifa 18 'Tornado' Ad
Around the Net In MAD London, Sean Hargrave - Friday, September 29, 2017
As Fifa 18 is released today, a new tv ad by Ad ...
- The Yin And Yang Of Creative And Data
MAD, Larissa Faw - Thursday, September 28, 2017
While data drives increasingly precise and in-the-moment targeting, creative is still ...
- Philips Reworks Media Strategy To Boost Efficiency
Around the Net In MAD London, Sean Hargrave - Thursday, September 28, 2017
Philips has been telling "Marketing Week" about its new media strategy, whi ...
- Asics Picks Saatchi & Saatchi For Global Creative
Around the Net In MAD London, Sean Hargrave - Tuesday, September 26, 2017
Sports clothing brand Asics has announced that Saatchi & Saatchi is i ...
- Lang Joins Juniper Park\TBWA As CCO
People on the Move, Steve McClellan - Wednesday, September 20, 2017
Toronto-based Juniper Park\TBWA has hired Graham Lang as Chief Creative Officer. Lang, who joi ...
- Burberry Predicts Bright Future For Creative Industry Post-Brexit
Around the Net In MAD London, Sean Hargrave - Monday, September 18, 2017
Christopher Bailey is credited with much of the new digitised approach ...
- Beresford-Hill Tapped For CCO Duties At TBWA\Chiat\Day NY
People on the Move, Steve McClellan - Friday, September 15, 2017
Omnicom’s TBWA\Chiat\Day New York has hired Chris Beresford-Hill as chief creative office ...
- Agency Hires Industry Outsider For Culture, Content Role
Mediapsssst, Richard Whitman - Wednesday, September 13, 2017
Last month, Droga5 announced it was launching a new "academy" designed ...
- Educator Says Industry Needs To Unleash Creativity
MAD, Larissa Faw - Tuesday, September 12, 2017
Speaking at the Genius 100: Innovation Summit, renowned educator and author S ...
- New CCO Joins RAPP's Flagship NY Office
People on the Move, Steve McClellan - Tuesday, September 12, 2017
Omnicom’s RAPP Worldwide has appointed Moacyr (Moa) Netto as Chief Creative Offic ...
- WPP Under Strong Pressure To Streamline
Around the Net In MAD London, Sean Hargrave - Monday, September 11, 2017
"Campaign" reports that as the world's largest ad agency, WPP is comi ...
- Wrestling Superstar Is The Next KFC Colonel
MAD, Larissa Faw - Friday, September 1, 2017
KFC is teaming with WWE on the food chain's ongoing campaign, ...
- Max Pfennighaus Departs VSA For Lippincott
People on the Move, Larissa Faw - Thursday, August 31, 2017
Max Pfennighaus is joining Lippincott as the NYC-based global creative consultancy's n ...
- Adobe Launches Multilingual Email Campaigns, Reveals AI Plans
Email Marketing Daily, Jess Nelson - Tuesday, August 29, 2017
Adobe released several new email capabilities to Adobe Campaign on Tuesday, ...
- Droga5 Adds Creative Firepower To NY Office
People on the Move, Larissa Faw - Tuesday, August 29, 2017
After several new business wins, including ESPN, Tencent and Dos Equis, Drog ...
- Cadillac Sponsors MTV Video Music Awards
Marketing Daily, Tanya Gazdik - Tuesday, August 29, 2017
"As an iconic brand, Cadillac has always played a significant role ...
- Parris Rejoins Deutsch As Group Creative Director
People on the Move, Steve McClellan - Monday, August 28, 2017
The New York office of Deutsch has appointed Able Parris SVP, Gro ...
- Barroeta Named SVP Marketing, Creative At Telemundo
Television News Daily, Wayne Friedman - Monday, August 28, 2017
Barroeta's new responsibilities encompass strategic development and execution of all consumer-marketing initiativ ...