- Campaigner Unveils A New Email Content System
Email Marketing Daily, Ray Schultz - Friday, May 11, 2018
Articles, a service from Campaigner, allows marketers to save time when sendi ...
- Senior Creative Named Martin Agency's New Chief Client Officer
MAD, Steve McClellan - Thursday, May 10, 2018
In his new post, Danny Robinson will now have a role shapi ...
- A Guide To Email Signature Marketing
Around the Net in Email, Ray Schultz - Thursday, May 10, 2018
Email signature is a way to have your signature flash in ...
- Yahoo Mail Offers Email Stationery For Mother's Day
Around the Net in Email, Ray Schultz - Thursday, May 10, 2018
Yahoo Mail is providing themed email stationery for Mother’s Day this Sunda ...
- Tencent Commits To Working Close With UK's Creative Industries
Around the Net In MAD London, Sean Hargrave - Thursday, May 10, 2018
The Chinese tech giant Tencent has signed a memorandum of understanding wi ...
- A Guide To A/B Testing In Email Marketing
Around the Net in Email, Ray Schultz - Wednesday, May 9, 2018
Marketers must modify their emails to meet ongoing trends.. One way ...
- Friendly Email Greetings Work Better Than Formal Openings: Study
Around the Net in Email, Ray Schultz - Wednesday, May 9, 2018
Formal salutations in email do not perform as well as more casu ...
- Gmail Offers Help In Writing Emails
Email Marketing Daily, Ray Schultz - Wednesday, May 9, 2018
Can't think of a phrase to use in an email? Gmail sa ...
- Why Cannes Lions Named Google Creative Marketer Of The Year
Performance Marketing Insider, Laurie Sullivan - Friday, May 4, 2018
Google has been called a master marketer -- of its own produc ...
- What's Wrong With Donald Trump's Emails: A Critique
Around the Net in Email, Ray Schultz - Tuesday, May 1, 2018
The Observer critiques President Trump’s fund-raising emails. It asks his campaign ...
- Brands That Excel At Email Editorial
Around the Net in Email, Ray Schultz - Monday, April 30, 2018
Editorial copy can help boost email marketing campaigns. Here are four bran ...
- A Guide To Non-Traditional Email Outreach
Around the Net in Email, Ray Schultz - Monday, April 30, 2018
Manual outreach is effective at building links and collaboration. Here is ...
- Give Thanks, Mention Trump And Watch Your Open Rates Rise, Study Says
Email Marketing Daily, Ray Schultz - Monday, April 30, 2018
As on Twitter, Trump drives engagement. So does a simple thank yo ...
- Picture This: Gmail Is Putting Brand Images In Subject Lines -- Again
Email Insider, Ray Schultz - Friday, April 27, 2018
A new Gmail service, still in the experimental stage, will allow imag ...
- Publicis Media Scales Social Marketing Capabilities
MAD, Larissa Faw - Thursday, April 26, 2018
Cynthia Glasbrenner, Publicis svp-managing director, will lead the unit, which spans soci ...
- Longer Email Copy Helps Texas Senatorial Candidate
Around the Net in Email, Ray Schultz - Thursday, April 26, 2018
Despite shortening attention spans, voters are responding to longer email copy. Mo ...
- Volkswagen Launches Global Creative Review
Accounts on the Move, Steve McClellan - Tuesday, April 24, 2018
Volkswagen is conducting a global creative review, the company has confirmed. T ...
- A Gentleman's C: Email Marketers Grade Themselves On Personalization
Email Insider, Ray Schultz - Wednesday, April 25, 2018
Almost two-thirds of all marketers give themselves a C or below ...
- Inside the SeaWorld And HP Email Marketing Programs
Email Marketing Daily, Ray Schultz - Wednesday, April 25, 2018
One sells computers, the other vacation attractions. But both rely on ema ...
- Liberty Mutual Drives Email Results With Vehicle Partners
Email Marketing Daily, Ray Schultz - Wednesday, April 25, 2018
To sell auto and home insurance, Liberty Mutual personalized emails based ...
- Cross-Channel Calls To Action in B2B
Around the Net in Email, Ray Schultz - Tuesday, April 24, 2018
The call to action is a core marketing element, especially in B2 ...
- The Detroit Pistons Score With Email
Email Marketing Daily, Ray Schultz - Tuesday, April 24, 2018
The Detroit Pistons are a case study in how a major spor ...
- Australian Firm Hit For 'Blackmailing' Emails
Around the Net in Email, Ray Schultz - Friday, April 20, 2018
YP Threads, an Australian clothing brand is being criticized for an ema ...
- TD Ameritrade, Havas Place First Ad In Blockchain
Digital News Daily, Laurie Sullivan - Friday, April 20, 2018
The campaign, titled Greetings from the Blockchain, aims to "celebrate" the growi ...
- Virgin Holidays Powers Up Its Email, Using Two Vendors
Email Marketing Daily, Ray Schultz - Friday, April 20, 2018
Travel marketer Virgin Holidays has achieved hikes in email awareness and marg ...
- Yotpo Teams Up With Oracle Bronto To Place User-Generated Content In Emails
Email Marketing Daily, Ray Schultz - Friday, April 20, 2018
Reviews posted by customers can be included in email campaigns, thanks ...
- Dunkin' Donuts Taps BBDO For Creative, Arc For Retail/In-Store Duties
MAD, Steve McClellan - Wednesday, April 18, 2018
The client, which reported ad expense of $476 million last year, ...
- Seven Legal Rules For Email Marketers
Around the Net in Email, Ray Schultz - Wednesday, April 18, 2018
Don’t end up on the wrong side of the law. Here a ...
- Marketers Fear Measurement Is Killing Creativity
Around the Net In MAD London, Sean Hargrave - Wednesday, April 18, 2018
According to research by digital agency Dotted, nearly three in four markete ...
- Nancy Pelosi Blasted For Email Subject Line
Email Marketing Daily, Ray Schultz - Wednesday, April 18, 2018
A fundraising letter sent by Nancy Pelosi says in the subject li ...