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Friendly Email Greetings Work Better Than Formal Openings: Study

  • CNBC, Wednesday, May 9, 2018 2:37 PM

Formal salutations in email do not perform as well as more casual ones, according to a study by Boomerang. Significant increases were achieved with first words such as “Hey,” “Hello ” and “Hi.” “Greetings” and “Dear” did not perform as well. 

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