• by Ray Schultz , May 11, 2018

Campaigner has introduced a service called Articles to help firms send customized email campaigns.

Articles allows marketers to create design elements in HTML and save customized elements such as headers and footers for reuse, instead of having to build them each time, the company says. 

In addition, users can “craft brand consistent campaigns with customizable elements within Campaigner’s platform, and in tandem with our templates and Landing Pages,” the firm adds in a post.    

The service enables brands to curate instead of create content, saving staff time, Campaigner continues. They can browse their own library for material to insert into existing content.

In addition, they can save links to social handles as customized toolbars and reach “channels beyond the inbox,” it adds.

Companies can also integrate content from outside the Campaigner system from a URL, the firm states. And they can create a calendar, library of events and pieces that can be inserted into newsletters or promotional messages.

Articles also frees up marketers to achieve brand consistency without having to spend significant time on it, Campaigner claims.