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Brand Finds GDPR Privacy Updates Lead To Sales

  • Racked, Friday, June 1, 2018 11:50 AM

Apparel marketerMM.LaFleur has generated $4,000 in sales with its updated privacy policy — more than it does with its normal marketing emails. The subject line says: “The most exhilarating email you’ll get today: an update on our privacy policy”).

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